Dell Ad, Frontpage of WSJ, Slash Energy Consumption up to 45%

In today's print and web WSJ.com, Dell has an advertisement headlined Slash Energy Consumption up to  45%, Unlock your Hidden Data Center.  The url for the site is here. IBM and HP have been running multiple ads on Green Data Centers.

This is in direct contrast to my post on Going Green from an Architect's view.

Dell Power and Cooling Solutions

Stop compromising your capability just to cut costs. Dell can show you how to drive cost and complexity out of the data center to deliver more compute capacity for less than you’re probably spending right now. It’s like having a hidden data center, right inside your current space. Simplify IT with Dell by unlocking your hidden data center today:

• Slash energy consumption up to 45% or increase performance up to 97% by deploying a combination of Energy Smart technologies, services, virtualization, and cooling best practices.¹ Unlock Your Hidden Data Center
• Avoid building a new data center right away - Get more out of your existing facility
• No need for expensive, proprietary equipment or fighting with your local utility for more power

• Energy Smart products are available now for immediate business impact
• Dell Energy Smart Servers are up to 28% more efficient than our regular servers²
• Maximize performance for the energy used
• Utilize Dell blade systems that consume up to 19% less power than HP

• Deploy faster with less waste. Dell blade servers take 65% less time to set up and come in 97% fewer boxes than HP   Learn More
• Dell – Liebert Energy Smart advanced cooling solution enables up to a 250% performance gain with no increase in facility power requirements OR up to an 80% performance increase with a reduction in facility power by 42%   Learn More

• Dell’s virtualization-optimized servers and storage maximize performance and reduce wasted energy—and our Virtualization Assessment Services show you the most effective path to a virtualized infrastructure…One Dell customer used virtualization to save as much as $10,000 a month in power and cooling costs – an 80% reduction   Learn More
• Dell PowerEdge Energy Smart 2950 offers better performance / watt:
  • 15% better performance / watt than HP ProLiant DL380 G5
  • 10% better performance / watt than IBM System x3650   Learn More
• OpenManage™ power monitoring and management features deliver operational improvements at no extra charge

• Build on an open architecture that scales to meet your business needs… A centralized, scalable solution helped one Dell customer cut IT administration time by up to 50%    Learn More
• Virtualize your servers to maximize performance and reduce wasted energy consumption…Real results include consolidation from 80 servers down to five, contributing to a 33% infrastructure reduction    Learn More