Microsoft's Christian Belady made the point at last week's Energy Efficiency Strategy Workshop that Changing Behaviors are best done by a change in charge back methods.
Another proof of Christian's point is what is happening in NY as the state requires calorie disclosures on restaurant food.
New Yorkers try to swallow calorie sticker shock
600 calorie muffins? The first city to adopt law faces unappetizing surprises
Although touted as "fat free," a slice of banana chocolate chip cake at Starbucks packs 390 calories, as New Yorkers discovered when the coffee chain began displaying calorie counts to comply with a new New York City law.
Nora Cara was flabbergasted.
She was about to order her usual morning coffee and muffin at Dunkin’ Donuts when she saw the new calorie labels. The chocolate chip muffin she had her eye on was 630 calories.
“I was blown away,” said Cara, a 27-year-old homemaker from Forest Hills in New York City. “I’m not a no-carb type of person, and I usually don’t even think about it. But you pick up a little muffin with your coffee, and it has 630 calories in it? That’s a bit extreme!”
New Yorkers have been in the throes of sticker shock since this spring when the Big Apple became the first city in the country to implement a law forcing chain restaurants to post the calorie count of each food in the same size and font as the price.
People will change their IT behaviors if they saw the Power and Carbon impact of their actions. I am sure a lot of people will be surprised with the #'s, just like this.
1,360 calorie salad
Many New Yorkers are finding that even the foods they thought were lower calorie really aren’t. Vicki Freedman, who lives in Manhattan, watches her weight and always tries to choose a light option when eating out. But the 26 year old just discovered that the Friday’s pecan-crusted chicken salad, served with mandarin oranges, dried cranberries and celery, has 1,360 calories.
“That surprised me the most because they market it as a healthy option,” she said. “It’s like false advertising. You think it’s better than the burger and the fries. It’s misleading.” (The cheeseburger served with fries is, indeed, 1,290 calories.)