Mercury News reports on Apple quitting the US Chamber of Commerce.
Apple quits U.S. Chamber of Commerce over global warming views
Adding momentum to the revolt against the U.S. Chamber of Commerce, Apple on Monday resigned from the business group because of its opposition to federal efforts to limit greenhouse gases.
Apple is the fourth company and the largest, as well as the first tech company, to part ways with the chamber as the debate over global warming legislation heats up in Congress. It is also the most significant defector because Apple is a leading American brand and consumers strongly identify with its products.
And the NRDC jumps in as well.
"Apple's departure is a clear signal that more and more of the chamber's members want it to download a new tune when it comes to climate change," said Peter Altman of the Natural Resources Defense Council.
Apple further explains its position.
"Apple is committed to protecting the environment and the communities in which we operate around the world," Catherine Novelli, Apple's vice president of worldwide government affairs, said in a letter to Thomas Donahue, the U.S. Chamber of Commerce president and CEO. "We strongly object to the Chamber's recent comments opposing the EPA's effort to limit greenhouse gases."
The move comes amid efforts by Apple to burnish its green image. The Cupertino-based company revealed its carbon footprint — or total greenhouse-gas emissions — for the first time last month, announcing on its Web site that 53 percent of the 10.2 million tons of annual carbon emissions it takes responsibility for comes from consumer use of its products.
The company has taken a broad view of greenhouse gas emissions, using a "life-cycle analysis" to calculate greenhouse gas emissions for each product, from production to transportation, consumer use and recycling.
"We believe it has resulted in the broadest possible measure of the carbon footprint for each of our new products," Apple said in response to a lengthy questionnaire by the Carbon Disclosure Project, which publishes emissions data for the world's largest corporations. "No other electronics company reports this information at the product level, but we think they should."
and news.com reports on Apple being a top green brand according to another study.
Report praises Apple's environmental efforts
While Greenpeace seems to have completely missed Apple's environmental advances in its latest report, ChemSec and Clean Production Action's report, "Greening Consumer Electronics: Moving Away from Bromine and Chlorine," highlights Apple's efforts as one of seven companies who have come up with solutions negating the use of harmful chemicals. Apple was the only computer maker to make the list.
With Apple winning points as a green leader they are joining Wal-mart who has also strategically chosen to make green a competitive advantage.