Microsoft is riding a wave of excitement as bing.com makes progress.
WEDNESDAY, JUNE 24TH, 2009 BY JORDAN MCCOLLUM
Bing’s flash in the pan—supposed to burn out a while ago—is extending every day, at least in one important area: paid clicks. So far this month, we’ve seen that
- Bing might be making more per query than Google
- Bing saw an 8% increase in paid clicks and a 20% query volume lift
- Bing is taking a hardline on click fraud
- Bing is increasing its searcher penetration and overall share of SERPs (in the post with the best Bing title ever: Pre Bing Sting With a Post Bing Bang?)
Efficient Frontier is back again this week with more good news: Bing continues to see increases in their paid clicks:
According to our data analysis, Bing expanded its share of paid clicks for the two weeks post launch. Bing’s share of paid clicks is up 13% for the second week post launch as compared to pre-launch. And, it represents an incremental 5% lift over the first week.
Maybe Microsoft should rename the company to BingSoft.
What do you think? It could be part of the plan now that Bill Gates has left. Rebrand the company.The stock has performed as well.
I would like to see the utilization of those Microsoft Search servers now that they have something to do.