Gartner has a press release on its new findings regarding PC buyers in Asia.
Gartner Says Environmental Sustainability is Becoming a More Important Criterion in PC Brand Selection in Asia Pacific
PC Providers Need to Prove Capabilities to Remain Viable as PC Replacement Cycle Takes Off
Singapore, October 12, 2010 — Personal computer (PC) upgrades in Asia Pacific are in full swing in the second half of 2010 and businesses are placing a greater emphasis on environmental sustainability in their choice of PC brand, according to new research from Gartner, Inc. However, analysts say PC providers are not offering the right mix of capabilities and messaging on sustainability and risk being excluded from lucrative opportunities.
The Asia Pacific PC market is forecast to grow 20.4 percent in 2010 and continue to grow at a compound average growth rate (CAGR) of 20.8 percent between 2009 and 2014. In the PC markets of Taiwan, South Korea, Australia, Hong Kong, Singapore and Malaysia, stronger growth for 2010 and 2011 is expected as replacements gain momentum.
In some ways I think this press release is for the PC manufacturers.
Gartner advises PC providers to build sustainability capabilities and messaging on top of a robust offering of products with proven reliability, service and support, and also stress the long-term cost savings.
“When PC buyers are prepared to invest in this, they will want credible information and a choice of products and providers. The pressure to act responsibly and contribute to the sustainability of the environment cannot be ignored. These actions only will improve and increase with time as more products become available and the cost for going green becomes negligible.”