Many people question the approach of being open and transparent for our Open Data Center Initiative. One group that has been known for its secrecy, but has changed to open and transparency is the Navy Seal program.
Here is video by MSNBC.
Here is the newly launch Navy Seal web site with twitter, Facebook, YouTube, and forums to improve the social networking connection.
And, a written interview with the Navy Seal command.
"The new site was created to improve the information that is available online about Naval Special Warfare careers so that young men who might be interested in joining have as much information as possible to help them make informed choices and prepare," Navy SEAL Cpt. Adam Curtis, director of Naval Special Warfare Recruiting, told OhMyGov. "We want young men in our target audience to interact with us. Social networking sites provide a platform for that interaction. We can post information on Facebook, and our audience can let us know, in real time, what they think of it."
Another benefit to social networking is the ability to ask questions and hear thoughts from not only recruiters, but people going through the same decision making process. This interaction keeps people "engaged" as Cpt. Curtis said, helping those interested to decide better if a career as a Navy SEAL is for them.
Also included on the site is a PDF attachment of the SEALs Physical Training Guide, including nutrition information, and strength guides for swimming, running, and injury prevention. Plus, you can take the SEALs PST calculator to see if you could really hack it through basic training.
All of these Web features are designed to help young men understand more about the SEALs program, and how to prepare for the training better than ever before without knowing a SEAL personally.
I am sure there are many ex-Seals who question the next approach, but the Navy Seal command recognized it needed to grow faster. The old way was too slow.