The data center industry is not known for its openness and transparency of its data center’s environmental impact. Greenpeace and other environmentalist group have made the point that just because a service is in the clouds people need to think about the environmental impact.
Google has taken a leadership position that is going to make others scramble for a response. What are the equivalent numbers from Microsoft, Amazon, Apple, Yahoo, AOL? Is this a tipping point where it will be expected that technology companies disclose their energy use and carbon impact?
These numbers can be hard to grasp, so Google has created a set of numbers that an individual can relate to on the environmental impact of 100 searches.
Google is showing even though it is a big user of data center energy it is a small target when you look at the big picture.