CNN has successfully advertised unbiased news as its strategy.
What is media bias?
The most commonly discussed forms of bias occur when the media support or attack a particular political party, candidate, or ideology, but other common forms of bias include
- Advertising bias, when stories are selected or slanted to please advertisers.
- Corporate bias, when stories are selected or slanted to please corporate owners of media.
- Mainstream bias, a tendency to report what everyone else is reporting, and to avoid stories that will offend anyone.
- Sensationalism, bias in favor of the exceptional over the ordinary, giving the impression that rare events, such as airplane crashes, are more common than common events, such as automobile crashes.
- Concision bias, a tendency to report views that can be summarized succinctly, crowding out more unconventional views that take time to explain.
The Economist gets some numbers to compare Fox, CNN, and NBC, and guess what being unbiased isn't winning vs. the competition.
Think about this when you read technology publications. You may think they are unbiased, but unbiased does not necessarily beat the competition.