The folks at 7x24 Exchange have learned the lesson that good food keeps the attendees happy.
The conference has a record attendance this year. A good test of how a conference treats its attendees is the food served.
Sunday's Welcome Reception had lobster.
I wrote about this same topic last year and 7x24 Exchange is consistent.
Why is good food important? How many parties have you been to that are a great experience with mediocre food?