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    Friday
    Jul132012

    Apple goes back on EPEAT position, sends a wake-up call to IEEE 1680.1

    Apple has gone back on its EPEAT position and admits it made a mistake.

    A letter from Bob Mansfield, Senior Vice President of Hardware Engineering

    We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT.

    There are over 200 articles on this topic.

    Apple returns to EPEAT environmental ratings list

    Fox News-1 hour ago
    Apple said Friday that it is putting its products back on an environmental ratings registry, saying it made a mistake in removing them from the ...
    BlogApple back on EPEAT ZDNet (blog)

    With the vast majority missing the point.  Apple wants IEEE 1680.1 to be upgraded.

    We think the IEEE 1680.1 standard could be a much stronger force for protecting the environment if it were upgraded to include advancements like these. This standard, on which the EPEAT rating system is based, is an important measuring stick for our industry and its products.

    Our relationship with EPEAT has become stronger as a result of this experience, and we look forward to working with EPEAT as their rating system and the underlying IEEE 1680.1 standard evolve. Our team at Apple is dedicated to designing products that everyone can be proud to own and use.

    The threat of Apple walking from EPEAT will most likely wake-up a bunch of people.  This whole thing was good PR for EPEAT and Apple.  I think this was a win for Apple.

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