Google Ads
Twitter

Enter your email address:

Delivered by FeedBurner

 

Search
This form does not yet contain any fields.
    Navigation
    « Adding TSA Pre beyond your sponsor airline, watch out for picking Canada Travel | Main | Asia Pacific Nations agree to cut duties on Green Technologies »
    Friday
    Sep072012

    4 Good Rules to build Kick Ass Ideas

    Fast Company has an article by KAIHAN KRIPPENDORFF on 4 steps to breakthrough ideas.  These are good rules to use when you want to kick ass on your competitors and build solutions that they have a hard time copying.  Here are the 4 four rules.

    Step 1: Change the question

    Step 2: Find a new metaphor

    Step 3: Reuse what you have

    Step 4: Perform a quick and dirty test

     

    The article is short, and finishes reiterating the 4 points.

    Ask yourself:

    1. If you reversed the question you have been asking for the past few weeks, what question would you end up with?

    2. What metaphor is your competitor using and what alternative metaphor could you battle them with?

    3. What can you reuse from your current (or past) business to create something new?

    4. What quick and dirty test can you perform to test the viability of the idea you created through steps 1-3?

    There are a few people in the data center industry who use this approach, and these are some of the funnest most interesting people to talk to.

    Kaihan has a web site http://www.kaihan.net/index.html and a Book on Outthink the Competition.

    NewImage

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>