The whole idea of unbiased media works when you want to be the one source of news. When it comes down to it though very few people want to hear both sides of the story without any bias. Even when people read both sides, they are looking for information to support their views.
CNET focuses on the battle between Apple and Google.
Rush Limbaugh: Apple is Republicans, Google is Democrats
Rush Limbaugh blog post focuses Tech Blogs starting to notice media bias. I agree it is entertaining to watch the bias influence coverage.
It's a teachable moment out there. Fascinating. Study of the media is fascinating. To watch the sports media, folks. Because they're all liberal, they're all formulaic. They're all liberal by default. They don't know anything else. And you can predict, if you become familiar with it, with them, you read their stuff often enough, you can predict when something happens in the NFL, you can predict how 95% of the reporters are gonna take it and how they're gonna report on it. You can predict, just like you can in news media. It's incredible. It's a fascinating study to me.
What I find interesting is Rush Limbaugh doesn't want to point to who the biased tech blogs are because it would drive more traffic to them.
RUSH: An e-mail: "Rush, why don't you name some of these left-wing tech blogs you're talking about?" Folks, I've thought about it, and there's nothing to be gained by it. If I call 'em out, all they're gonna do is get happy that I'm giving them attention and elevating attention. It's not gonna change them. If I start naming people, the same thing. It's one of these unfortunate things. This program is so big that certain things I can't talk about because, believe me, these people do not need -- I know I'm making this all sound interesting, but they don't need to be bigger. They don't need more readers. The more readers they have, the more damage they would do. And all I would do, if I mention them by name or by name of author is make 'em bigger and it would not accomplish here what I'm -- I know it's frustrating. If this were just a local show in Podunk state, I could tell you everything, but it's the biggest show in media. And put these little chumps on the map and they'd never be bigger, but it wouldn't change, just make 'em snarkier and ruder. Just the way things work.