Intel launches Intel Inside brand in Amazon Web Services with Marketing $$$s, bad news for ARM vendors

Intel Inside ®  is a recognized label on your laptop.  Now Intel has announced Intel Inside in a Cloud.  Amazon Web Sevices Cloud.

·        Amazon Web Services becomes first cloud service provider to use the “Intel Inside®” brand, letting its customers know that the services it provides utilize Intel technology.

Why did Intel negotiate with Amazon to have Intel Inside brand in the Cloud?  It looks like there is co-marketing of Intel advertising to sell the use of compute on AWS on this site http://www.powerof60.com/en/.

Intel advertising money showing up in a Cloud to market compute scenarios is something the ARM vendors are going to have a tough time competing against.