I just got the book Creativity Inc to read which is the story of developing Creativity at Pixar by the CEO Ed Catmull.
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
WSJ wrote a review with some good lessons.
Here is a good one on why many technologies fail. The technology is not embraced by the users.
Recruited in 1979 by George Lucas to help work special-effects images into live-action footage, Mr. Catmull, who had studied computer graphics in graduate school, soon found himself up against a problem that would yield one of his early lessons. The film editors at Lucasfilm resisted working with a computer. They didn't think it would do much more than what could already be done by snipping filmstrips with razor blades and gluing them together. The editors didn't realize that, for a new level of creativity to happen, they would have to embrace change. Relatedly, Mr. Catmull realized that a transformative idea, no matter how good, was useless unless the people who had to implement it fully embraced the concept.