I was curious on how Google’s Data Center Machine Learning news would spread.
At 1a on May 28, 2014 google posted on its main company blog with this kind of traffic over the past two days.
The following are three posts that went live at 1a PT May 28, 2014 as well with the google post and they were able to interview Joe Kava, VP of Data Centers
Google’s head of data center operations, Joe Kava, says that the company is now rolling out the machine learning model for use on all of its data centers. Gao has spent about a year building it, testing it out and letting it learn and become more accurate. Kava says the model is using unsupervised learning, so Gao didn’t have to specificy the interactions between the data is — the model will learn those interactions over time.
The Wired article spun the machine learning as an Artificial Brain which gave them more traffic than others.
But as I wrote Google’s machine learning is not really AI the way people would think.
BTW, in looking at the other articles, I realized my mistake. In my post at 1a on May 28, I was a total nerd and got focused on the technology and didn’t mention Joe Kava’s name in my post even though I had interviewed him. Damn.
Throughout the day the rest of the tech media were able to add their own posts. I don’t know about you, but I am pretty impressed that Google was able to execute a media strategy that got the range of tech media to post on its Going Beyond PUE with Machine Learning. PUE is not something widely discussed beyond the data center crowd.
Note the ComputerWeekly post was at the event where Joe Kava Keynoted and got 10 minutes of Joe’s time.