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    GreenM3 partners with University of Missouri, 400 MW Data Center Site with Mike Manos on advisor’s list

    This is the beginning of a change in what I write about on this blog.  I’ll keep commenting on various things in the data center industry that help you go green.  But, it was becoming clear that there was more I could do.

    On March 1, 2010 the University of Missouri signed a Statement of Support for GreenM3, Enginuity, and ARG Investments. The document is here Download University of Missouri Statement of Support.


    The following are excerpts of this 6 page document that describe the partnership and the role of GreenM3.

    In the early discussions with the University of Missouri, there was a clear role for a NPO, Not For Profit Organization, and one of suggestions that stuck is why don’t turn GreenM3 into a NPO. So, thanks to some volunteers, we are in the process of getting 501(c ) (3) status for GreenM3.

    WHEREAS, the Greentech Research Foundation, Inc (GreenM3), Non-Profit Organization (NPO) is established as an independent and objective source that will contribute to the step change advancement of data center and ancillary services operations that strives to provide a platform for stable, secure, efficient and sustainable state-of-the-art operations that can be replicated world-wide, accomplished through public/private investment and;

    The partnerships started based on the idea data center innovation requires public private partnerships.

    WHEREAS, the disruptive and transformative nature of computer driven communications and commerce is little understood and creates an environment of extreme risk and opportunity, the harnessing, of which, can only be accomplished through applied research from a consortium of successful market operators and research specialists; there is a common need shared within the industry for a clearing-house or central hub of research needed to advance data center operation

    To be innovative we needed a different model of operation where ideas could easily develop and can be evaluated.  The Open Source Software model made sense given the data center focus.

    Open source describes practices in production and development that promote access to the end product's source materials—typically, their source code.[1] Some consider open source a philosophy, others consider it a pragmatic methodology. Before the term open source became widely adopted, developers and producers used a variety of phrases to describe the concept; open source gained hold with the rise of a public, worldwide, computer-network system called the Internet, and the attendant need for massive retooling of the computing source code. Opening the source code enabled a self-enhancing diversity of production models, communication paths, and interactive communities. [2] Subsequently, a new, three-word phrase "open source software" was born to describe the environment that the new copyright, licensing, domain, and consumer issues created.

    We accept the fact that there are multiple agendas and embrace the idea to drive different designs vs a centralized approach.

    The open source model includes the concept of concurrent yet different agendas and differing approaches in production, in contrast with more centralized models of development such as those typically used in commercial software companies. [3] A main principle and practice of open sourcesoftware development is peer production by bartering and collaboration, with the end-product (and source-material) available at no cost to the public.

    As a demonstration, ARG Investments is a private company ready to implement ideas at the Ewing Industry Park from the GreenM3 team.  Individuals who want to accelerate changes in data center industry are the ideal members, and one of the first industry advisors for GreenM3’s new role is Mike Manos.  Mike and I have had numerous conversations and we can now work together to implement some disruptive data center ideas.  There are about another 5 – 10 individuals lined up going through the various approvals to be an advisor to the NPO, and I’ll blog about each as they can formalize their commitment.


    Facilitating Data Center Advancement: With not-for-profit partner, GreenM3, a nonprofit organization, the team is dedicated to developing and sharing best practices for total sustainability, to reduce the carbon impact and water use in power generation, building, data center operations, and education. Collaboration with members of the Industry Advisory Council, led by Michael J. Manos of Nokia, will be facilitated by GreenM3 and Enginuity Worldwide LLC, an innovation-based business.


    One of the main purposes of the GreenM3 blog is to share ideas for a greener data center. With University of Missouri Resources and a data center

    Facilitating Data Center Advancement:

    With not-for-profit partner, GreenM3, a nonprofit organization, the team is dedicated to developing and sharing best practices for total sustainability, to reduce the carbon impact and water use in power generation, building, data center operations, and education. Collaboration with members of the Industry Advisory Council, led by Michael J. Manos of Nokia, will be facilitated by GreenM3 and Enginuity Worldwide LLC, an innovation-based business.

    To test the ideas there is the partnership with Ewing Industrial Park and ARG Investments.

    WHEREAS, ARG Investments LLC, a Missouri based company, (ARG) desires to build a technology campus and innovation-led development at Ewing Business Park, Columbia, Missouri as well as foster improvement in the global data center and cloud-computing space through its not-for-profit partner Greentech Research Foundation, Inc (GreenM3), including the following actions and initiatives:

    Implementing the Best and Most Compelling Innovation: Data Centers can be at the nexus of cloud computing, mobile devices, and renewable energy with the right team of people. Based on business model frameworks, and by using an operating business park as the vessel for technology implementation, the technology improvements are more likely to uncover step-change advances and facilitate industry adoption.

    And what do we get out of University of Missouri?  Executive support from the University.


    University of Missouri will make available the Vice Provost of Economic Development, or his designee, as single point of contact for ARG & GreenM3 through its Office of Economic Development and can provide meeting space for ARG & GreenM3 with on-campus contacts.


    University of Missouri can establish a high-level administrative response team to assure responsiveness and delivery of requested services and programs.

    The team can consist of the appropriate administrators or their designees from the list below:



    Vice Provost for Economic Development

    Vice Chancellor for Research

    Vice Chancellor for Administrative Services

    Vice Provost for Undergraduate Studies

    Vice Provost and Director of Cooperative Extension

    Dean from various MU Colleges and Schools

    Key Center Directors

    Other Administrative or Technical Staff as needed

    This team can meet periodically with ARG & GreenM3 administrators to further the success of the relationship and provide a continuous communication network.

    Educational resources and centers of innovation are of course included.

    This is the beginning of an exciting changes for GreenM3, and part of what this blog will do is share a new way to partner with a data center developer (ARG Investments) and University (Mizzou) to green the data center.

    Click to read more ...


    Mobile changing the consumption of Information, a 3 year Roadmap for Mobile Newspaper Success

    It is an accepted fact that the consumption of news on Mobile Phones is growing.  Anyone who thinks print is growing hasn’t seen the number of idled pulp and paper mill capacity that ironically can be repurposed by data centers to host internet news.

    ZDNET writes a perspective on the subject of Mobile and News.

    News on mobile phones is growing; Newspapers get second chance

    Posted by Sam Diaz @ 3:30 am

    Categories: General, Mobile

    Tags: Phone, Mobile, Cell Phone, Cellular Phones, Consumer Electronics...

    The Associated Press took an interesting approach to a report released today by the Pew Research Center about news consumption in an online world. That headline highlighted that 26 percent of adult Americans now get their news from their mobile phones, an interesting statistic. It also noted that 43 percent of “younger’ cell phone owners - that under age 50 - are also reading news stories on their phones, compared to 15 percent of cell phone owners who fall in the “over-50″ category.

    I like the ZDNet Between the lines because they refer to other news like CNET.

    There was a lot more to that report and CNET breaks it down nicely. For example, 59 percent of the audience get their news from both online and offline sources and 57 percent said they have between two and five favorite Web sites to visit for their news. It also found that 37 percent are engaging in the news, either by commenting or pushing headlines to their friends and associates via social sites like Facebook and Twitter.

    and, they point to a blog entry by Reynolds Journalism Institute at University of Missouri.

    But I found the statistic about mobile especially interesting because, just a few weeks ago. a fellow of the Reynolds Journalism Institute and an associate professor at the Missouri School of Journalism, published a blog post that sounded the alarm about the news industry’s need for a mobile strategy for content delivery.

    I tell some friends that I am staring to work with Mizzou and they have one of the top journalism schools. One person having a journalism degree, said “never heard of them who is famous from their school.”  Knowing I was talking to someone who didn’t know journalism, I had fun and pointed out Brad Pitt went to Mizzou for Journalism.  That got her attention.

    pittBRAD PITT
    Brad Pitt was born on December 18, 1963 in Shawnee, Oklahoma. He attended Kickapoo High School in Springfield, Missouri and majored in journalism at the University of Missouri. He was a member of Sigma Chi and the Homecoming Steering Committee and did some acting in Greek talent events. Just two credits shy of graduating, Pitt took off for Los Angeles to start his acting career.

    But, there are well respected journalist too.

    lehrerJIM LEHRER
    Jim Lehrer was born in Wichita, Kansas, in 1934. He is a graduate of Victoria College in Texas and a 1956 graduate of the University of Missouri Journalism School.



    And, Mizzou has a blog just on Mobile Journalism, and wrote an entry on Feb 6, 2010 for a 3 year timeframe on how Newspapers need to start now on their mobile strategy.

    The road to 2013: A timeline for newspapers

    Posted on February 6, 2010 by Clyde Bentley

    When I first saw Gartner Research’s list of predictions for IT organizations and the people they serve, I was amused.  Guessing games are always fun. As I read on, I became concerned.  Then a bit afraid.

    But now I’m just fired up for a challenge.

    Gartner is no slouch at forecasting trends in technology and business using sophisticated research tools to make more-than-educated guesses.  This year’s predictions ranged from India taking the lead in cloud aggregation to Internet marketing coming under government regulation.

    the timeframe is as follows.

    Bentley’s Timeline for Mobile Newspaper Success

    February 2010 Gartner predicts mobile will replace PC in Web access by 2013
    March 2010 Research  the cell provider/handset type in newspaper’s market area
    April 2010 Key editors have smartphones
    May 2010 Designate mobile editors
    June 2010 Mobile edition (MWeb) online content
    July 2010 Text-message alert systems activated; reader mobile phone numbers collected
    August-September 2010 Train news and ad staff on mobile potential
    October 2010 Have apps for iPhone, Android, Blackberry and Symbian
    November-December 2010 Offer mobile coupons via text and mobile Web
    January 2011 Ready to receive mobile voice, text and image submissions from the public
    February 2011 Reporters have phones that can capture image, video and sound and deliver it to the home office
    March-April 2011 Integrate mobile content and commerce: Bar code advertising, ticket sales
    May-June 2011 Optimize MWeb/app editions that take advantage of GMS, return text, text-to-voice delivery
    July-August 2011 Provide niche M-news: Smoke-break wraps, during-game scores, pre-commute weather
    September-October 2011 Offer location-based feature stories/videos/ads
    November 2011 Link readers into mobile social networks with “find friends nearby” ability
    December 2011 Offer location-based feature stories/videos/ads
    January 2012 Newspapers take the lead as top mobile news provider
    February-March 2012 Provide just-in-time comics, mobile games
    April-May 2012 Provide mobile guide/help/find services
    June-July 2012 Offer full-length books and longform features for mobile reading
    August-September 2012 Provide augmented reality stories and ads
    October -November 2012 Offer Web-enabled handsets as subscription premiums
    December 2012 Integrate mobile and online newsroom operations
    January 2013  More people access the Web by mobile than by PC

    But, not one month later, Pew Research gives more research information referring to the growth of mobile devices used to read the news.

    3 years may be too long of a timeframe for the newspaper agencies.  The likes of MSNBC, Google News, and the following are all planning the list already.  Here are the top 6 Google search listings for “news”

    1. Breaking News, Weather, Business, Health, Entertainment, Sports ...
      - 3 visits - 11/30/09

      Mar 1, 2010 ... is a leader in breaking news, video and original journalism. Stay current with daily news updates in health, entertainment, ... - 24 minutes ago - Cached - Similar -

    2. - Breaking News, U.S., World, Weather, Entertainment ... delivers the latest breaking news and information on the latest top stories, weather, business, entertainment, politics, and more.

      World - Money - Sports - Video - 45 minutes ago - Cached - Similar -

    3. Breaking News | Latest News | Current News -

      Breaking News, Latest News and Current News from Breaking news and video. Latest Current News: US, World, Entertainment, Health, Business, ...

      The O'Reilly Factor - World - Video - Politics - Cached - Similar -

    4. Google News

      Aggregated headlines and a search engine of many of the world's news sources. - Cached - Similar -

    5. The top news headlines on current events from Yahoo! News - Yahoo ...

      Feb 28, 2010 ... Use Yahoo! News to find breaking news, current events, the latest headlines,news photos, analysis & opinion on top stories, world, ... - Cached - Similar -

    6. Technology News - CNET News

      Mar 1, 2010 ... Tech news and business reports by CNET News. Focused on information technology, core topics include computers, hardware, software, ... - 24 minutes ago - Cached - Similar -

    Click to read more ...


    DOE Energy Storage Systems Program Study, a guide for Data Centers too

    This post covers the stock investment opportunities for Grid-based Energy stocks.

    Grid-Based Energy Storage; A $200 Billion Opportunity

    John Petersen
    Yesterday a reader sent me a copy of an exhaustive new study titled "Energy Storage for the Electricity Grid: Benefits and Market Potential Assessment Guide" that was commissioned by the DOE's Energy Storage Systems Program and prepared by Jim Eyer and Garth Corey. I've been following the work in progress on this report since last summer and have eagerly awaited the opportunity to shift my focus away from the overhyped electric vehicle sector and focus on something with real meat. It looks like my time has finally come. For technology types that want a detailed understanding of what the various potential utility-scale applications for energy storage are, the entire 232 page report is a must read. Over the next few weeks I'll try to extract critical market data and translate that information into a form that will be useful to energy storage investors.

    And, the author identifies investment opportunities.

    Eyer Translation.png

    For Data Centers though the DOE report is useful too.

    The following is buried in section 8.1.5.

    The primary purpose for this guide is to provide analysts with a framework for evaluating storage prospects for specific value propositions, including guidance about identifying and ascribing value to specific benefits that serve as building blocks for value propositions. Ideally, this framework will provide the foundation, and possibly the mindset, needed to recognize and characterize attractive value propositions.

    Section 2.1 covers in data centers what would be discussed as power back-up systems.


    Click to read more ...


    IBM’s Smarter Planet is a mass marketing of System Engineering

    I just spent 2 full days at IBM’s Pulse 2010 conference, and got a chance to meet some interesting people.  The one piece of irony I realized is when I graduated from college I had a choice of working for IBM or HP as an Industrial Engineer.  I chose HP 30 years ago.  I wonder what my life would be like if I had chosen IBM? 

    Although I probably wouldn’t have lasted too long at IBM and actually helped an IBM engineer leave to join Apple.  Why is it relevant to talk about an engineers?  Because part of what I figured out is IBM’s Smarter Planet is a rebranding and positioning of system engineering.

    So what is a Systems Engineer?  I found this post by Univ of Arizona.

    Systems Engineering is an interdisciplinary process that ensures that the customer's needs are satisfied throughout a system's entire life cycle. This process is comprised of the following seven tasks.

    1. State the problem. Stating the problem is the most important systems engineering task. It entails identifying customers, understanding customer needs, establishing the need for change, discovering requirements and defining system functions.
    2. Investigate alternatives. Alternatives are investigated and evaluated based on performance, cost and risk.
    3. Model the system. Running models clarifies requirements, reveals bottlenecks and fragmented activities, reduces cost and exposes duplication of efforts.
    4. Integrate. Integration means designing interfaces and bringing system elements together so they work as a whole. This requires extensive communication and coordination.
    5. Launch the system. Launching the system means running the system and producing outputs -- making the system do what it was intended to do.
    6. Assess performance. Performance is assessed using evaluation criteria, technical performance measures and measures -- measurement is the key. If you cannot measure it, you cannot control it. If you cannot control it, you cannot improve it.
    7. Re-evaluation. Re-evaluation should be a continual and iterative process with many parallel loops.

    The seven steps are too complex for most, and IBM has done an excellent job to simplify the seven steps for the IT executives – Instrument, Interconnect, and Make them intelligent.  Now I would potentially argue IBM’s approach is too simple, but marketing messages need to be simple and contain at most three points.

    Start here. Three big ideas. 1. Instrument the world's systems. 2. Interconnect them. 3. Make them intelligent. Introduce yourself to a smarter planet.

    This idea clicked when I was interviewing District of Columbia Water and Sewer Authority CIO, Mujib Lodhi and listened to him describe his approach to manage the Water and Sewer infrastructure as a system using IBM’s asset management tools.  In the short term I had with Mujib he described what a system engineer would do to manage an aging water infrastructure.

    IBM has an excellent section on smarter water management.  Which is good if you are a Tivoli user.  If not, there are many other vendors that have been in the water management business for decades.


    In other conversations with IBM technical staff, I  kept on hearing the reoccurring methods of system engineers.

    Here are slides from presentations.


    Alcatel Lucent threw this slide up.


    The system needs to be designed to be lean, mean, and green.


    Click to read more ...


    Al Gore is a Meme for Environmentally sensitive business, results at IBM and Apple events

    I have modified one of “M” in what is GreenM3 to represent Memetics.

    Memetics purports to be an approach to evolutionary models of cultural information transfer.

    Al Gore acts as a Meme.

    A meme (pronounced /ˈmiːm/, rhyming with "cream"[1]) is a postulated unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena.

    Al Gore represents environmentally sensitive business, and just presented on Feb 24, 2010 at IBM Pulse 2010 conference. 


    Below is a video from the beginning of his entertaining presentation I sat in.  Al Gore was good salesman for the concepts of IBM’s Smarter Planet, and the audience said good things about his presentation.

    Two days later in Cupertino, Al Gore attends the Apple shareholder meeting, and his meme follows him.  Environmentally Sensitive Business.  But, does Steve Jobs want environmental issues brought up in his shareholder’s meeting.

    February 25, 2010 12:40 PM PST

    Al Gore a lightning rod at Apple shareholder meeting

    by Erica Ogg

    CUPERTINO, Calif.--The presence of one of the world's pre-eminent environmentalists at Apple's shareholder meeting Thursday was the subject of much of the morning's pointed discussion.

    As expected, Apple's attitude on environmental and sustainability issues was one of the main concerns of the stockholders present Thursday, followed closely by the company's immense pile of cash. But early harsh comments about former Vice President Al Gore's record set the tone.

    Gore was seated in the first row, along with his six fellow board members, in Apple's Town Hall auditorium as several stockholders took turns either bashing or praising his high-profile views on climate change.

    At the first opportunity for audience participation just several minutes into the proceeding, a longtime and well-known Apple shareholder--some would say gadfly--who introduced himself as Sheldon, stood at the microphone and urged against Gore's re-election to the board. Gore "has become a laughingstock. The glaciers have not melted," Sheldon said, referring to Gore's views on global warming. "If his advice he gives to Apple is as faulty as his views on the environment then he doesn't need to be re-elected."

    Another shareholder immediately got up to defend Gore and endorse his presence as an Apple director. And that wasn't the end of it. Two different proposals from shareholders were presented in regard to Apple's environmental impact. One was from the nonprofit As You Sow, which for the second straight year asked Apple to publicly commit to specific greenhouse gas reduction goals and publish a formal sustainability report; the second came from Herrington Investments, which proposed that Apple's board establish a sustainability committee, just like a compensation or personnel committee.

    As You Sow's representative, Conrad MacKerron, praised Gore, but also challenged him on not doing more to encourage the company to set specific public commitments. Forest Hill, Herrington Investment's senior portfolio manager also addressed some of his comments directly to Gore, saying making board members responsible for Apple's envronmental impact "would make Apple a corporate leader."

    This was not a serious enough issue to jeopardize Al Gore’s Board position.

    Despite his apparently polarizing nature, Gore was re-elected with the rest of the slate in preliminary results.

    BTW, at IBM’s Tivoli event every IBM employee had a Lenovo Thinkpad except the creative designers who had Macs.  I know a few Apple employees would grin knowing even the creatives at IBM choose Apple Computers.

    Click to read more ...