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    Intel Thermal Architects Discusses Server Fan Power and heat sinks

    Just sat in a presentation at Intel Developer Forum. There are interesting facts that are hard to get out of Server OEMs.

    Updated 3:21P. Here is the pdf of the presentation

    Session Title:
    Server Cooling Design Optimization for Low Power Consumption


    Topics Include:
    • Design implications of board layout due to cooling requirements
    • Guidelines for evaluating power savings and cooling BOM cost
    • Methods for enabling high room ambient capability
    • Example next-generation system thermal design comparisons

    Robin Steinbrecher

    Platform Thermal Architect

    Intel Corporation

    Robin is a thermal architect in Intel’s Server Platforms Group covering future platforms. He has designed cooling systems for servers and workstations for more than 20 years at both IBM* and Intel.

    The slides will be up on the site, but here are some pictures that will give you an idea of what was presented.

    How about 11% of power used by fans in active state and 16% of power used in idle.image

    A choice of what heat sink has a 40% difference in fan power.



    Combine the heat sink choice with fan power and look at a range of 75 watts on the high to a low of 25 watts to cool a 95 watt processor.


    And this choice can affect the ambient temperatures by 10[ degrees C.


    And Robert adds a good call to action.

    Fan Power Consumption should be part of equipment specifications.


    Click to read more ...


    eBay announces Green Data Center part of 15% GHG Reduction

    Environmental Leader has a post on eBay committing to a 15% GHG reduction.

    eBay to Emit 15% Fewer GHGs by 2012

    ebay green teamE-commerce powerhouse eBay plans to reduce its 2012 greenhouse gas emissions 15 percent, when compared to its 2008 emissions. This news comes at the same time as eBay has donated some old servers to the University of Notre Dame, where the servers will assist in AIDS and cancer research.

    Heat generated by the Notre Dame servers will be used to warm a greenhouse that is adjacent to where the servers are housed, according to a press release.

    eBay will do most of its work in reducing emissions by improved data management and infrastructure. Next year, the company will begin using a “green” data center that will handle more than a third of its IT infrastructure. The site, in South Jordan, Utah, is being built to LEED Gold status.

    The eBay press release is here, and extracted the data center parts.

    Energy Efficient Operations and Data Management

    As an ecommerce company, eBay has a relatively small carbon footprint with a majority of the company's environmental impact coming from the energy consumed by its data centers. The company's approach to data management and infrastructure will be a key efficiency driver. In 2010, eBay will unveil a new state-of-the-art green data center that will house more than a third of its global data infrastructure. The site, which is being built to the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) Gold standards in South Jordan, Utah, will deliver state-of-the-art efficiencies in cooling and power management, as well as in IT infrastructure and software.

    Hardware efficiency is mentioned.

    eBay also operates on a two-year tech refresh system that allows the company to process more transactions per watt. While this system drives energy efficiency in its operations, it comes with environmental collateral damage in the form of e-waste.  To address this, eBay has undertaken new initiatives in the past year to actively repurpose and extend the useful life of hardware.

    and eWaste is addressed

    An example of the company's commitment to reuse can be found in its recent donation of old servers to the University of Notre Dame in Indiana. The server donation initiative not only puts old eBay servers to work in Notre Dame's research labs to power AIDS and cancer research, but leverages the heat generated from those servers to warm a greenhouse that sits adjacent to the laboratory.

    Renewable energy is part of the reduction with fuel cells.

    Investments in Renewable Energy
    eBay continues to support the use of renewable energy to green its operations. The company opened a 197,000 square foot office building in San Jose last year, which features a 650 kW solar installation and has also been LEED Gold certified - with dimming systems and the use of recycled materials throughout.  Following that, eBay is installing a new 100kW solar installation at the company's offices in Denver, Colorado. A fuel cell strategy is also under way - to be announced in early 2010.

    Click to read more ...


    Data Center Companies, Brand Recognition

    Stepping back to look at the top brands who run data centers, Interbrand has a report on the top brands.

    Out of the top 25 brands, here are the companies who have a big data center presence.

    Note the big movers in brand recognition, Google 25% and Apple 12%.

    United States
    Computer Services
    more info

    In this tough market, Big Blue’s revenue is at an all-time high. IBM received the most U.S. patents (more than 4,000) for the 16th year in a row, investing heavily in innovation as it continues its progression from a hardware provider to a software and services solutions brand. It is the market leader, with expanded presence in more than 170 countries and approximately 65 percent of revenue generated outside of the U.S. With an advertising channel on YouTube and announced plans for cloud computing, IBM effectively communicates its message to the masses.
    United States
    Computer Software
    more info

    2009 marks the first year-on-year decline in Microsoft’s public history, despite a game console division that continues to be profitable. As the market matures, the giant faces stiff competition from faster, quicker rivals. In terms of browsing, Microsoft’s Internet Explorer has dropped 10 percentage points in market share every two years, while Mozilla Firefox gains 10 percentage points in the same time period. Additionally, a US $300 million ad campaign featuring Jerry Seinfeld and Bill Gates could have fared better with audiences. However, Microsoft’s Bing, a new search engine that launched in June to great reviews, is poised to give Google a real run for its money.

    United States
    Internet Services
    more info

    Continued diversification of Google’s business, from new advertising models to online publishing, drives growth. The common theme is low price and high functionality with added transparency. Google Chrome is two times faster than competitors and stole browser market share equal to third- and fourth-placed competitors within 24 hours. This year, Google has continued to innovate. It released the Android phone software on September 2008, which involved disclosing the source code for the Google phone to engineers around the world. As the brand grows it has to deal with the inevitable mistrust and ugliness ascribed to being a very large, diversified, and very profitable company.

    United States
    Computer Hardware
    more info

    In the fast-growing mobile computing market, Intel stands to find success. Determined to break into this category, the world’s number one chipmaker announced a partnership with the world’s number one handset maker in 2009. If it works, the Intel agreement with Nokia will put its latest chips into the hands of millions of customers. The line of chips, Atom, is meant to carry Intel into this higher growth market but has so far faced criticism for its cost and power consumption. However, Atom is finding success in the low-power, clutch size netbooks market. With an appeal toward more value conscious consumers in the midst of recession, netbooks have allowed Intel to stay both relevant and top of mind while it tries to crack the code on smaller mobile devices.


    United States
    Computer Hardware
    more info

    HP has surpassed Dell as the leading seller of PCs in the U.S., even with falling sales for the category. Overall globally, HP’s market share is also on the rise. A 20.5 percent increase follows last year’s acquisition of service-provider EDS. This year, HP also began a global review of its media holdings in Asia Pacific, with the focus on consolidating down to one, key, effective agency. In an increasingly price driven sector, HP is finding more way to successfully use its brand to stand apart.

    United States
    Computer Services
    more info

    Cisco is the leader in networking services but is still perceived as catching up in other parts of the computer services industry. It has a strong reputation for quality and reliability, boasting more than a quarter century in this relatively young industry. Its heavy investments in R&D, and its stated mission to innovate to customers’ needs, signal Cisco’s shift to become a broader provider of hardware and services, which should increase the role of its brand.

    United States
    Computer Hardware
    more info

    The recession won’t take a bite out of this Apple. Declining Mac sales and fears for the company’s future without brand visionary Steve Jobs, were outweighed by record high iPod sales, doubling sales for the iPod Touch, and all-time high market share for Mac OS software. Price might be a barrier for cost-conscious consumers, but Apple responded quickly with high margin, low-priced products like the US $99 iPhone and a new, voice-activated iPod Shuffle. The Apple brand is the most supported within its industry, and among the most iconic of relatively young brands in the world.

    United States
    Computer Software
    more info

    Oracle has seen more category leadership as it beats out competitors in application sales and new software license revenues. With the recent purchase of Sun Microsystems, Oracle also acquired MySQL, and entered the hardware category. Its partnership with HP on a new database machine puts Oracle on track to steal market share from both Microsoft and IBM. As Oracle invests US $3 billion a year in R&D, its future success looks promising.

    Click to read more ...


    Smart Grid Issues for Electric Vehicles looks like Data Center Power Monitoring Complexity

    Like fractals, complex system can be self-similar.


    From Wikipedia, the free encyclopedia

    For the 2009 recording by Skyfire, see Fractal (EP).

    The Mandelbrot set is a famous example of a fractal

    A fractal is generally "a rough or fragmented geometric shape that can be split into parts, each of which is (at least approximately) a reduced-size copy of the whole,"[1] a property called self-similarity. Roots of mathematical interest on fractals can be traced back to the late 19th Century; however, the term "fractal" was coined by Benoît Mandelbrot in 1975 and was derived from the Latin fractus meaning "broken" or "fractured." A mathematical fractal is based on an equation that undergoes iteration, a form of feedback based on recursion.[2]

    A fractal often has the following features:[3]

    Because they appear similar at all levels of magnification, fractals are often considered to be infinitely complex (in informal terms). Natural objects that approximate fractals to a degree include clouds, mountain ranges, lightning bolts, coastlines, snow flakes, various vegetables (cauliflower and broccoli), and animal coloration patterns. However, not all self-similar objects are fractals—for example, the real line (a straight Euclidean line) is formally self-similar but fails to have other fractal characteristics; for instance, it is regular enough to be described in Euclidean terms.

    Gigaom has an article about the complexity of a smart grid electric vehicle system.

    Report: IT and Networking Issues for the Electric Vehicle Market This content requires a paid GigaOM Pro subscription


    This Pike Research report focuses on the IT and networking requirements associated with technology support systems for the emerging Electric Vehicle (EV) market. Key areas covered include vehicle connection and identification, energy transfer and vehicle-to-grid systems, communications platforms, pricing and billing systems and implementation issues.

    The new generation of mass-produced EVs (including both plug-in and all-electrics) that will start arriving in 2010 will be able to charge at the owner’s residence, place of business, or any number of public and private charging stations. Keeping track of the ability of these vehicles and the grid to transfer energy will require transmitting data over old and new communications pathways using a series of developing and yet-to-be-written standards.

    Industries that previously had little to no interaction with each other are now collaborating, determining new technologies and standard protocols and formats for sharing data. Formerly isolated networks must be able to handshake and seamlessly share volumes of financial and performance data. EV charging transactions will, for the first time, bring together platforms including vehicle operating systems and power management systems, utility billing systems, grid performance data, charging equipment applications, fixed and wireless communications networks, and web services.

    When you look at the complexity of the system, it looks amazingly like the issues to put in a real-time energy monitoring system in the data center.

    1. Executive Summary
    2. Vehicle Connection and Identification
      1. Building Codes
      2. Battery Status
      3. Managing Vehicle-Grid Interaction
      4. Power Transfer
        1. Timed Power Transfer
    3. Communications Between Charging Locations and the Grid
      1. Home Area Networks
        1. Smart Meters
      2. Communications Channels
        1. Broadband
        2. ZigBee
        3. Powerline Networking
        4. Cellular Networks
    4. Utility Interaction with Customers
      1. Real-time Energy Pricing
      2. Enabling Vehicles to Respond to Grid Conditions
      3. Renewable Energy
      4. Future Vehicle to Grid (V2G) Applications
    5. Implementation Issues
      1. Cost
      2. Standards in Flux
      3. Clash of Multiple Industries
        1. Control
      4. Privacy

    Click to read more ...


    New Vacancy in Microsoft’s Data Center Team, VP Debra Chrapaty Reportedly Leaving for Cisco has reports that Microsoft’s VP of Global Foundation Services (aka, Data Center Team) is leaving Microsoft.

    Microsoft's data center chief headed to Cisco

    by Ina Fried

    Debra Chrapaty, who has been leading Microsoft's data center charge, is reportedly heading to a product role at Cisco.

    (Credit: Dan Farber)

    One of the top executives in charge of Microsoft's data center operations is leaving the company for a product role at Cisco, according to a report on All Things D.

    Debra Chrapaty, who as vice president of global foundation services is among a small number of women in Microsoft's top technology ranks, is said to be taking a role at Cisco heading collaboration products, according to All Things D. A Microsoft representative declined comment, while Chrapaty and a Cisco representative were not immediately available for comment.

    Microsoft has confirmed the move by Chrapaty.

    Update 4:05 p.m. PT: A Microsoft representative confirmed Chrapaty is leaving Microsoft for Cisco, but was not immediately able to provide further details.

    The original source for the news came from All things Digital.


    Top Microsoft Infrastructure Exec Chrapaty Heads to Cisco

    by Kara Swisher
    Posted on September 20, 2009 at 10:39 PM PT

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    One of Microsoft’s top execs, Debra Chrapaty (pictured here), who heads its infrastructure business, is leaving the software giant to take a top job at Cisco (CSCO), sources said.

    Chrapaty–whose title is corporate VP of Global Foundation Services–is also one of increasingly few top women tech execs at Microsoft (MSFT), where she has worked for seven years.

    Click to read more ...