Human Behavior favors being close to your hardware - Infomart provides office space with IT space

I was chatting with a friend who is helping a client with data center space and he was amazed at how the final decisions of where to host equipment was driven by proximity to the operations staff.

One way to address this is to make it easier to put staff next to your equipment. Example in case is Infomart providing 25,000 sq ft of office space for 125 people in Hillsboro for a new tenant.

Informart said the 25,000-square-foot commercial office space deal will bring 125 people to the mystery company’s existing IT operation.

The expansion brings the total employee count at the Infomart facility to roughly 200 people.
“Data centers are essential for modern economies,” said John Sheputis, president of Infomart Data Centers, in a written statement. “Mature IT operations move substantial amounts of IT equipment and information, both securely and with precision. These processes require more than raised floor, they require people.”

Studying Logistics to Gain Insight - WSJ Logistics Report

From my early days studying Industrial Engineering and Operations Research at UC Berkeley I enjoyed the logistics and optimization. Why? I guess it was applied mathematics to real world problems. My dad was an engineer and I liked problem solving.

Logistics touches so many things in life. Things moving through space and time.

My daily read is WSJ's Logistics Report.

Didn't know that Google has a patent for self-driving delivery trucks.

Google filed a patent for self-driving delivery trucks. (Quartz)

A new patent awarded to Google today suggests that the search giant is looking into developing self-driving delivery trucks, just as Amazon readies its autonomous delivery drone fleet.
Google’s patent outlines what it calls an “autonomous delivery platform” for delivery trucks. The trucks would be fitted with a series of lockers that could potentially be unlocked with a PIN code sent to the person waiting for the delivery before the truck arrives at their location. The patent also suggests the locker could be unlocked by a customer’s credit card, or an NFC reader. After the package is dropped off, the truck will continue on to its next delivery point, or return to the depot to pick up more packages.

Uptime Symposium exits USA in 2016, says they will return in 2017

The data center events have peaked and there are changes being made in most of the companies.  Uptime Symposium has announced that there will not be an Uptime Symposium in the US in 2016.

After 10 successful years of Uptime Institute Symposium in the US, we are proud to announce that we are taking Symposium to the world. Going forward, we will host Symposia in multiple locations, such as Symposium: China and Symposium: Middle East. In-region events will better respond to both market-level and global industry challenges, as well as ensure broader participation.


We look forward to returning the Symposium to the US in 2017, with familiar and favorite components, as well as enhancements.


China's version of GAFAM is BAT - Baidu Alibaba Tencent

I started to write about GAFAM - Google Apple Facebook Amazon Microsoft.

In China there is BAT - Baidu Alibaba Tencent

WSJ covers these three.

Oct. 21, 2015 2:12 p.m. ET
“Romance of the Three Kingdoms,” one of the classical novels of Chinese literature, describes wars among three power blocs to replace the dwindling Han Dynasty some 1,800 years ago.

China’s Internet world is now dominated by three kingdoms— Baidu Inc., Alibaba Group Holding Ltd. and Tencent Holdings Ltd. The companies have the power to pick winners and losers among Chinese startups.

The three are so dominant in China that they are widely known as BAT. Baidu, sometimes called the Google of China, holds commanding market share over search. Alibaba holds a similar power over e-commerce. Tencent is the dominant player in social media.

The companies are spending billions of dollars to help them capture China’s rapid shift to smartphones and other mobile devices. That makes them virtual kingmakers among startups.

Their deep pockets and powerful presence in everyday Chinese life have made them both loved and feared by startups. Some see monsters that crush innovative startups, while others see saviors offering lucrative exit options.

How GAFAMs are different yet the same

Google, Apple, Facebook, Amazon, and Microsoft are all companies that could not exist without their data center services.  But, they all use data centers differently as they have different business models.  The mistake too many people make is they want to be like one of these, but their business is not the same.  One of the reasons why site selection methods are protected is not just the end result of the list of sites, but the fact that good site selection methods have business models embedded in the process.

Here is a brief description of the business models for the GAFAM.

Google is a company from the beginning built on servers running ad services for search.  They accepted that software was a way to deliver high availability on commodity hardware.

Apple is a consumer device company that is a dominant force in smartphones and tablets.  All these devices have some connectivity to an Apple Data Center service to deliver their customer experience.

Facebook is an ad services company for social media.  They have the benefit of coming after Google and using many of the techniques Google has developed for running search services at scale.

Amazon is a retailer that has delivered a way to consume IT services as easy as ordering from  Amazon's retail and logistics focus has delivered speed and efficiency that sets the pace for Cloud Services.

Microsoft the old guy.  Well Apple is just as old.  Microsoft the enterprise software company has shifted to the Cloud in the face of all the rest building businesses on data centers.

There are many others who count on data centers like the above, but they are not at the scale these five are.

Writing again - The Big 5 - GAFAM - Google, Apple, Facebook, Amazon, Microsoft

I have taken a long break from writing. Waiting for something that had my interest.

What I find interesting is how Google, Apple, Facebook, Amazon, and Microsoft are driving things in the data center industry.  I've been calling this group the Big 5.  Using the letters from each you can say GAFAM.  There are a references out there on the term GAFAM meaning these 5.

Conveniently I find I cross paths with many employees of GAFAM.  I live in Redmond, working at Microsoft 1992 - 2006.  In the area there are many Amazon employees. Most of my business trips are to SJC where I'll run into Google, Apple, and Facebook employees.  Many of these people don't work in the data center groups, but I can figure out whether there is a relationship between what these people do and the data center teams.

This post is a small step to start writing again.  And writing about something that has my interests.

I like many others are kind of bored with the data center news.

Pssst, we are going to eat the Best barbecue from Franklin in Austin

Some of my DC friends are going to have some time to network in Austin after 7x24 Exchange San Antonio.

Thanks to John Dunaway's efforts we  have Franklin's bbq for tonight.  What is Franklin? 

A Day in the Life of Franklin Barbecue’s Aaron Franklin, a BBQ genius


sometimes it is best to show than write.  Here are pictures John sent.

What do you with 34 lbs of Franklin's bbq when you aren't going to eat until 7:30? Here are the directions on what we should do with the meat for the next 9 hours.