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    Tuesday
    Dec012009

    Gartner Data Center 2009 Conference – Day 1

    I just had breakfast and connected with Director of data center operations at a major retailer and another with a major software ISV.  So, overall a good start, and both of the executives were interested in the green data center topic.  I have their business cards.  :-)

    One way I would use to describe that the Gartner event is this is marketplace for data center decision makers and data center vendors.  As one person said, they have 8 dinners scheduled over 4 days.  But, it is worth it because they get quality time away from the office with senior executives at the vendors.


    image

    Here is my bright pink badge that says I am a press guy.

    image

    There are modular data centers from IBM, SGI, and HP.  But in general software companies are the majority of exhibitors.

    Gartner has interactive survey allowing polling of the audience.

    On a 9 question poll. What is the largest data center challenge you currently face? 31% for power and cooling .  Next was 16% with for aligning with business.

    image

    Which is the most funding in 2009/2010

    28% data center facilities projects

    image

    Sorry for the picture quality, but I used my iPhone as cameras are not allowed.

    Click to read more ...

    Monday
    Nov302009

    Live Blogging Gartner Data Center Conference, Dec 1 -  4

    Many of the people I work with have not gone to Gartner’s Data Center Conference, and this is the first time for my attendance.

    Gartner 28th Annual Data Center Conference

    Your source for data center excellence.

    1 - 4  December 2009   |   Las Vegas, NV   |   Caesars Palace Las Vegas

    I had a friend suggest I try and get a media pass for the event, and the Gartner group says I qualified as a media attendee.  Now the good thing is this means I don’t pay the registration fee.  The bad thing is I walk around with a media badge.  Which in general means vendors want to talk to me, but not end users.

    Here are some of these rules for effective live blogging at an event I found, and I’ve tried to follow them, but it is good to remind myself of the purpose.

    I've learned from attending dozens of events and watching how hundreds of people create content:

    1. Have a purpose. Creating content in a live context can be a great traffic driver to your site, or a brilliant way to connect with those who are sharing ideas and will be reading your efforts soon. Before you get into it, however, make sure you know what you want to get out of it. Are you trying to educate colleagues? Drive more visitors to your site? Have a goal before you start.
    2. Focus on the 1st take. In a real time environment, you don't have time to touch up a photo in photoshop or edit a video. A blog post must be 95% right the first time you write it. Speed is the toughest part of covering an event live - and the best way to manage it is to practice getting things right on the first take so you don't have to go back and fix them.
    3. Create realistic targets. Do NOT ever think that you can live blog every session you attend and pack your day. That's the surest way to give yourself a major headache and feelings of inadequacy. Even pro bloggers who are covering events professionally take breaks - and your goal should be to share great content, not a high volume of crappy content.
    4. Publish nuggets, not manifestos. Think about this - real time means you need to get content up and out quickly. Using shorter content sharing quick thoughts is much better for this. So save the big ideas for a recap post or something that comes later and focus on speed in the short term. Twitter is great for this as well - but don't just tweet everything a speaker says.Instead, focus on finding the best soundbites. And always tag your content with the hashtag (keyword) being used by people at the event (or create one if one does not exist).
    5. Have a point of view. Speed doesn't mean lack of substance, however. The worst kind of content to come out of events is where people share what is happening on stage in a word for word "book report style" format. Most social media events already have someone assigned to do that. And trust me, you don't want to be "that guy (or girl)." Always have a point of view on what is happening on stage.
    6. Share the real pulse of the event. Often the most interesting thing about an event isn't just what people say, but the intangibles about the event. Did everyone head back to their hotel rooms during the breaks or were they networking? What sessions were the most popular? Keep your eye out for broader trends that help you to understand the vibe and pulse of the event on a greater level.
    7. Offer an insider perspective. Being an attendee or speaker at an event gives you a unique insider view of what is happening. If you can, try to share as much of that experience online as you can. Remember, the people following live are most likely those who were interested in the event but could not make it themselves, so give them a good look inside the event.
    8. Get help on content promotion. Creating content from an event in real time is complicated enough, but you will probably find yourself simply running out to time when it comes to effectively promoting all the content you're creating. So get some help to submit your posts to Digg and other sites, or to point people to some of your content. Promotion is great real time, but it's most effective if you can split the duties.
    9. Represent the virtual attendees. When you find yourself with an audience following your content in a live fashion, you have the option to be their representative at an event. This means you could poll your audience and ask a question in a session on their behalf - or ask others to follow up directly with those individuals as well. Be their voice and they will thank you for it.
    10. Do a recap. No matter how many posts or tweets you get out during an event, always do a recap of the event and what you learned as part of your effort. Often, you'll find this post lets you talk about things you just didn't have time to during the event. And it will most probably be your most visited effort from the entire event.

    Click to read more ...

    Monday
    Nov302009

    Data Center energy use growing while overall industrial use declines

    WSJ had an article on weak power demand.

    Weak Power Demand Dims Outlook

    By REBECCA SMITH

    Electricity sales remained weak in the third quarter, prompting speculation that the sluggishness could persist even after the U.S. economy rebounds. Some utilities don't expect power sales to recover to pre-recession levels until 2012 -- if at all -- because so many factories have closed.

    Getting a read on future demand is crucial for utilities because they require long lead times to build power plants and make other upgrades. Declining sales put pressure on utilities to raise prices, cut costs or make other adjustments to bolster profits.

    [Workers last month in Charlotte, N.C., home of Duke Energy. ]Associated Press

    Workers last month in Charlotte, N.C., home of Duke Energy.

    The sector began to feel the recession, which started in late 2007, later than many others. Sales held up well in the first half of 2008 but then declined and have continued falling this year, though some regions are reporting an uptick. The federal Energy Information Administration expects overall electricity sales to decline 3.3% this year and grow modestly next year, but many utilities anticipate far larger declines for the year.

    Duke Energy Corp. said its energy sales to the textile industry based in the Carolinas fell 20% in the third quarter, versus a drop of 13.7% for sales to all industrial users. For the first nine months of 2009, electricity sales to the textile industry were down 23.5%, from the prior year, and overall industrial sales were down 15.8%.

    American Electric Power Co. of Columbus, Ohio, which owns utilities in 11 states, saw industrial electricity sales plunge 17% for the third quarter versus the year-ago period. Chief Executive Mike Morris said his company is counting on industrial demand recovering about a third of the lost ground in 2010.

    There is no decline in the overall use of data center power, and John Rath has a post on European data center revenue doubling 2010 – 2015.

    European Data Center Revenue May Double

    November 30th, 2009 : John Rath

    Several stories from recent weeks highlight the vibrant data center industry in Europe. Here’s a roundup:

    European data centre revenue set to double
    A report published by Tariff Consultancy Ltd notes that European data centre revenue is “set to more than double over the five year period from 2010 to 2015, with net raised floor space to increase by 70%, driven primarily by price increases.” The report gives pricing and forecasts for 19 of the EU25 countries and analyzes pricing of a standard 19″ rack, a small cage space and a 50 KVA suite of space for each of the countries.  It also dives into trends impacting data centres such as raised floor capacity in markets, revenue per square meter forecasts, electricity pricing, pricing per rack and cage, and the most expensive data centre countries.

    Click to read more ...

    Sunday
    Nov292009

    Cloud computing goes green in Finland, heat captured in underground data center

    CNet news.com picked up a Reuters article on a Finland data center with waste heat recovery.

    Underground data center to help heat Helsinki

    Reuters

    In the chill of a massive cave beneath an orthodox Christian cathedral in Helsinki, Finland, a city power firm is preparing what it thinks will be the greenest data center on the planet.

    Excess heat from hundreds of computer servers to be located in the bedrock beneath Uspenski Cathedral, one of Helsinki's most popular tourist sites, will be captured and channeled into the district heating network, a system of water-heated pipes used to warm homes in the Finnish capital.

    "It is perfectly feasible that a quite considerable proportion of the heating in the capital city could be produced from thermal energy generated by computer halls," said Juha Sipila, project manager at Helsingin Energia.

    Uspenski Cathedral

    Beneath Helsinki's Uspenski Cathedral a new data center is being built whose heat will help warm homes in the Finnish capital.

    (Credit: Jrielaecher/Wikimedia Commons)

    And there are other benefits for location.

    The center's location in the bowels of the cathedral has an added bonus: security. It is taking over a former bomb shelter carved into the rock by the fire brigade in World War Two as a refuge for city officials from Russian air raids.

    Click to read more ...

    Sunday
    Nov292009

    Green IT Conferences for research community

    Thanks to Jordi Torres, Barcelona Supercomputing Center for sending a link to http://www.greenit-conferences.org/.

    New web page for Green Computing research community

    A group of outstanding researchers has set up a simple new web page to make it easier for research community find updated information about the emerging conferences in Green Computing, the next wave in computing.

    The www.greenIT-conferences.org site, includes a list of research conferences focused on green computing and energy-aware computer and network technologies. The site has been designed to make it easier for researchers for find information about new conferences (and conference tracks) in the area. Hopefully the page will serve to improve research in this important area.

    The list comes from the following contributing companies.

    Here is the current list from the website.  The first date under a conference is the deadline for papers, 2nd – notification, and 3rd – the event.

    Conference
    Acronym
    WebSite
    CFP
    Venue
    DeadLine
    Notification
    Event Dates
    C/T

    Intl. Symposium on Low Power Electronics and Design
    ISLPED 2009
    Link
    File
    San Francisco, California, USA
    March 20, 2009
    May 11, 2009
    August 19-21, 2009
    C*

    Workshop on Power Aware Computing and Systems
    HotPower'09
    Link
    File
    Big Sky Resort, Big Sky, MT, USA
    June 15, 2009
    July 13, 2009
    October 10, 2009
    C

    Intl. Conference on Performance Engineering
    WOSP/SIPWE
    Link
    File
    San Jose, California, USA
    July 21, 2009
    September 3, 2009
    January 28-30, 2010
    T

    Energy Efficient Grids, Clouds and Clusters Workshop
    E2GC2 2009
    Link
    File
    Banff, Canada
    July 23, 2009
    August 6, 2009
    October 13-15, 2009
    C

    Intl. Conference Advance Computing and Communication
    ADCOM 2009
    Link
    File
    Bangalore, India
    August 21, 2009
    October 26, 2009
    December 14-18, 2009
    T

    International Parallel & Distributed Processing Symposium
    IPDPS 2010
    Link
    File
    Atlanta, Georgia, USA
    September 21, 2009
    December 7, 2009
    April 19-23, 2010
    T

    Intl. Conf. on Measurement and Modeling of Intl. Computer Systems
    SIGMETRICS 2010
    Link
    File
    Columbia University, NY, USA
    November 2, 2009
    February 9, 2010
    June 14-18, 2010
    T

    International Symposium on Cluster, Cloud and Grid Computing
    CCGRID 2010
    Link
    File
    Melbourne, Australia
    November 2, 2009
    December 18, 2009
    May 17-20, 2010
    T

    Conference on Energy-Efficient Computing and Networking
    e-Energy 2010
    Link
    File
    University of Passau, Germany
    November 8, 2009
    December 21, 2009
    April 13-15, 2010
    C

    International Symposium on Computer Architecture
    ISCA 2010
    Link
    File
    Saint-Malo, France
    November 9, 2009
    January 8, 2010
    June 19-23, 2010
    T

    USENIX Workshop on Sustainable Information Technology
    SustainIT'10
    Link
    File
    San Jose, CA, USA
    November 16, 2009
    December 14, 2009
    February 22, 2010
    C

    Workshop on High-Performance, Power-Aware Computing
    HP-PAC 2010
    Link
    File
    Atlanta, Georgia, USA
    December 18, 2009
    January 18, 2010
    April 19, 2010
    C

    Intl. Conf. on Autonomic Computing and Communications
    ICAC 2010
    Link
    File
    Washington, DC, USA
    January 11, 2010
    March 8, 2010
    June 7-11, 2010
    T

    International Conference on Supercomputing
    ICS'10
    Link
    File
    Epochal Tsukuba, Tsukuba, Japan
    January 11, 2010
    March 22, 2010
    June 1-4, 2010
    T

    First ACM Symposium on Cloud Computing
    SOCC 2010
    Link
    File
    Indianapolis, Indiana, USA
    January 15, 2010
    February 22, 2010
    June 10-11, 2010
    T

    Journal IEEE Micro - Datacenter Computing
    IEEE Micro DC
    Link
    File
    (Journal, Special Issue)
    February 15, 2010
    March 12, 2010
    July/August 2010
    T

    Click to read more ...