Google Ads

Enter your email address:

Delivered by FeedBurner

This form does not yet contain any fields.

    Where is Data Center Innovation developing? Facebook as an example

    I’ve bounced around a bunch in many parts of the data center ecosystem.  The big data center operators, the construction companies, the engineering companies, the outsourced maintenance companies, the data center equipment companies, the IT equipment companies, and the software companies.

    So, where is the innovation coming from?

    Is it coming from the people who design and build data centers?

    Is it coming from the equipment vendors?

    Or is it coming from the customers who have gotten tired of the way the data centers have been designed and built?

    Data centers are high profit margin buildings compared to the rest of the construction industry.  Why?  Because they are so complex and feature creep is prevalent.  And with this complexity comes big budgets and  prestige to be in charge of the data center construction so territorial battles will exist as to who is responsible for the construction.  The majority of which are done by real estate and facilities department in companies.

    But, you look at the big data center operators and the standard is to have the data center construction be integrated with the data center operations team.  If you could see the organizations in Microsoft, Google, eBay, Amazon, Facebook, and Yahoo you would find the data center construction is integrated mainly with data center operations, not real estate and facilities.

    Why is this important because as much as real estate/construction based people want to own the job, they have almost no idea how their data center designs interact with IT services.  They barely know the IT hardware let alone the SW running to provide customers services.  What sane person puts a group of people responsible for design and construction of commercial office space for people in charge of the place to host information services?  Well almost everyone does except the enlightened companies.

    As an example of data center innovation coming from the IT group DataCenterKnowledge references Facebook’s efficiency of the data center.

    Designed for Efficiency
    The new design foregoes traditional uninterruptible power supply (UPS) and power distribution units (PDUs) and adds a 12 volt battery to each server power supply. This approach was pioneered by Google, which last year revealed a custom server thatintegrates a 12 volt battery, which the company cited this design as a key factor in the exceptional energy efficiency data for its data centers.

    Facebook will most likely shortly announce its data center in Prineville, OR.

    Facebook to Build Its Own Data Centers

    January 20th, 2010 : Rich Miller

    A look at the fully-packed racks inside a Facebook data center facility.

    A look at the fully-packed racks inside a Facebook data center facility.

    Facebook has decided to begin building its own data centers, and may announce its first facility as soon as tomorrow. The fast-growing social network has previously leased server space from wholesale data center providers, but has grown to the point where the economics favor a shift to a custom-built infrastructure.

    “Facebook is always looking at ways to scale our infrastructure and better serve our users,” said Facebook spokesperson Kathleen Loughlin said last week. “It should come as no surprise that, at some point, building a customized data center will be the most efficient and cost effective way to to do this. However, we have nothing further to announce at this time.”

    One of the data center engineers at Facebook is ex-google, Amir Michael.

    Amir Michael Amir is a 2nd degree contact

    Hardware and Data Center Engineer at Facebook

    San Francisco Bay Area
    Computer Hardware
    • Hardware and Datacenter Engineer at Facebook

      Hardware Engineer
      Google Inc., Mountain View CA,
      Responsible for data center electronics including: cooling systems, electrical distribution, and monitoring.
      Wrote specifications and requirements in cooperation with mechanical engineers for various data center
      control projects. Managed vendors and coordinated with manufacturing engineers and commodity
      management teams to deploy finished products.
      Embedded power measurement device for servers. Designed electrical schematics, printed circuit
      boards, and wrote the software. Hired and managed two interns to advance project development. The
      project resulted in the savings of several million of dollars in energy costs.

    What is causing more change/innovation in the industry the real estate/construction data center consortium or guys like Amir at Facebook networking with the other data center innovators at Google, eBay, and Yahoo in the bay area?


    Click to read more ...


    GreenM3 reaches 1,000 RSS reader level

    On Tues Jan 19, 2010 I reached 1,027 RSS Readers subscribed to GreenM3.  Thanks for visiting and subscribing!


    When I started this blog 2 years ago thanks to a good nudge from my friend Bob Visse who lives social networking at MSN, I started discussing the “green data center” topic.  Things have morphed to broader issues effecting data centers like cloud computing.

    At first it was hard to blog, but now I have so many ideas that I filter things down to issues that get me thinking and questioning what is going on in the data center industry and the the approaches are sustainable and greener.  Then I use GreenM3 to capture the ideas and share in an open source manner.

    What seems like a more difficult approach has actually freed me to think more broadly and I am now up to 1090 posts.

    Part of what keeps me going is the social network effect.  And as Eleanor Wynn from Intel identified I act like a “meme.”  Memetic engineering is defined here.


    According to the theory, the effect a meme has on society is based on the application of the meme after understanding the qualities essential to the meme. For example, Rolando, Burchett and Sokol expand on their concept and explain that "Race" and "Racism" are memes incorporating several other memes, some of which have positive connotations in societies that reject racism. According to the theory Memetic engineering is simply put, the analysis of an individual or individual's behavior, the selection of specific memes and the distribution or propagation of those memes with the intent of altering the behavior of others. A memetic engineer doesn't particularly have to consciously make the decision to alter another individuals behavior. It can happen unconsciously when specific behavior is observed, transmitted and then replicated within the observer. The process of creating and developing theories or ideologies based on an analytical study of societies, cultures, their ways of thinking and the evolution of their minds. Memes themselves are neither good nor bad. For example Race is an ideology that is made up of several memes. When a Meme is introduced, those concepts begin to take on their own process of evolution based on the person who adopts the ideology internalizes it, and reintroduces it into society causing it to spread like a virus.

    According to the above theory, typical memetic engineers include scientists, engineers, industrial designers, ad-men, artists, publicists, political activists, and religious missionaries.

    If you don’t quite get the concept of Memetic engineering and memes, it took me a while too.  But, after a few months I get it, and substituted the Managing “M” in GreenM3 for Memetics.


    Click to read more ...


    Google search results for “cloud computing review” #9 with one post

    Part of what drives me to blog daily is knowing that what I write gets high google search results. It would be hard to explain how my blog achieves this, but all you readers are a big part of it as I get traffic that Google sees what I write as relevant.  Thanks!

    I wrote this one post on Where to look for Cloud Computing Review?

    Checking this morning, my one post made it to Google Search #9 of 9,670,000.


    1. Latest Cloud Computing Reviews, News, Articles, Pictures ...
      - Jan 19

      Sep 30, 2008 ... Browse Cloud Computing articles on for the latest reviews, news, pictures, information about downloads and pricing, ... - Cached - Similar -

    2. Technology Review: Computer in the Cloud
      - Jan 19

      Cloud computing--the idea of relying on Web-based applications and storing data in the "cloud" .... Sign Up now for the Technology Review Daily Newsletter » ... -

    3. Technology Review: Vulnerability Seen in Amazon's Cloud-Computing
      - Jan 19

      Oct 23, 2009 ... New research reveals how to find would-be victims within cloud hardware. -

      Show more results from

    4. Cloud versus cloud: A guided tour of Amazon, Google, AppNexus, and ...

      Jul 21, 2008 ... Latest Reviews; InfoWorld's 2010 Technology of the Year Awards ... Cloud computing offerings differ in depth, breadth, style, and fine print ... - Cached - Similar -

    5. Year in review: The 'cloud' soars - CNET News

      Dec 30, 2008 ... Cloud computing takes off in 2008, with enterprise companies and consumers along ... Click here to review our Terms of Use. Comment reply ... - Cached - Similar -

    6. Cloud Computing: “Be Prepared” (EDUCAUSE Review) | EDUCAUSE

      Stories like these have raised the interest in cloud computing to what one analyst recently characterized as "DEFCON 2 on the hype scale. ... › ... › Volume 44, Number 4, July/August 2009 - Similar -

    7. Year in Review, 2009: Cloud computing struggles with data schemes
      - Jan 19

      Dec 11, 2009 ... A look back at how companies such as Microsoft, Amazon, and others have shaped the cloud computing database story over the past year.,289142,sid26_gci1376713,00.html - Cached -

    8. Top Cloud Computing Providers | onCloud Computing Reviews
      - Jan 19

      Get Customized Solutions from Recommended Cloud Computing Providers. Our Experts will compile the Report Highlighting Pros and Cons of different providers, ... - Cached - Similar -

    9. Where to look for Cloud Computing Review? - Green Data Center Blog

      Jan 19, 2010 ... You run a Google Search on “cloud computing review” and you won't find what you are looking for a site that has a review of the cloud ... -

    10. Review: Cloud Computing For Everybody

      What is cloud computing? Basically, it's when you're operating system and applications are hosted on some remote server, instead of on your local computer. - Cached - Similar -

      Click to read more ...


      Where to look for Cloud Computing Review?

      You run a Google Search on “cloud computing review” and you won’t find what you are looking for a site that has a review of the cloud computing offerings from the various vendors.

      Results 1 - 10 of about 9,670,000 for cloud computing review. (0.34 seconds)

      Search Results

      1. Latest Cloud Computing Reviews, News, Articles, Pictures ...
        - 9:35pm

        Sep 30, 2008 ... Browse Cloud Computing articles on for the latest reviews, news, pictures, information about downloads and pricing, ... - Cached - Similar -

      2. Technology Review: Computer in the Cloud

        Cloud computing--the idea of relying on Web-based applications and storing data in the "cloud" .... Sign Up now for the Technology Review Daily Newsletter » ... -

      3. Technology Review: Vulnerability Seen in Amazon's Cloud-Computing

        Oct 23, 2009 ... New research reveals how to find would-be victims within cloud hardware. -

        Show more results from

      4. Cloud versus cloud: A guided tour of Amazon, Google, AppNexus, and ...

        Jul 21, 2008 ... Cloud computing offerings differ in depth, breadth, style, ... InfoWorldreview: The Dell Precision M6500 is a true workstation in a ... - Cached - Similar -

      5. Year in review: The 'cloud' soars - CNET News

        Dec 30, 2008 ... Cloud computing takes off in 2008, with enterprise companies and consumers along ... Click here to review our Terms of Use. Comment reply ... - Cached - Similar -

      Above are the top 5 entries all from 2007 or 2008, except for the one that is from 2009, but it is there because the publication is Technology Review, published by MIT.

      Why are not all the top 5 entries from 2009? 

      Why is there not a site with keywords for cloud computing review?

      The professional analysts should have something, but maybe not.  There will be some information, but the way the industry analysts work is you need to pay to have your technology in the reports.  The Cloud Computing is anti-corporate IT, so why pay to marketed by the analysts community.  Also, the technology is moving so fast, if you don’t use a blogging style update, you’ll be out of date as as you format the professional looking PDF.

      Part of the problem discussing cloud computing is the complexity of what it takes to provide cloud computing services.  I haven’t met a media person who I think could understand the complexity, let alone interview someone who does.

      In many ways, it is like you were asked to review the CIO’s services and their ability to meet its users demand.  Yet, the CIO doesn’t even understand how their systems work to provide a cloud computing type of service.

      DataCenterKnowledge references a post by GigaOm on creating a cloud computing exchange.

      Hedging Your Options for the Cloud

      By Joe Weinman Dec. 13, 2009, 9:00am

      With the second decade of the millennium now just weeks away, I thought I’d offer up some possibilities for the cloud computing market as it continues to evolve. Cloud services — whether infrastructure, platform or software — share similarities with other on-demand, pay-per-use offerings such as airlines or car rentals. But what’s past in those industries may be prologue for the cloud. Here are some key aspects of those services that could become integral to the cloud in the coming decade:

      Without a site to review the technical capabilities of the different cloud computing sites, it will be tough for people to judge the value based on the price.  Commodity trading works because it is a commodity.  Are cloud computing services a commodity?  Not yet, and let’s hope there isn’t some gov’t agency who takes it on as a task to define the unity of cloud computing to be traded.

      One site found is onCloudComputing which had a bunch of news aggregated, and looks like a sales lead system.  After a bunch of probing on the site it appears this is a front end marketing engine for  but it is tough tell who onCloudComputnig is running onCloudComputing.

      onCloudComputing focuses on advising businesses how to use Best of Technology to meet their business aims. In addition to providing advice, onCloudComputing also implements, deploys, and administer CloudComputing systems on the behalf of its clients. If you are planning to launch a cloud we can help you in attaining the same matching your plan and budget.  Contact onCloudComputing Now

      If anyone knows of a cloud computing review site, please comment, and I’ll be happy to write a blog post and credit the discovery.

      Click to read more ...


      Is Elastra one of Amazon’s Cloud Computing infrastructure tools? An awesome PDF to understand a better approach to infrastructure management

      I plan on having a meeting with Elastra next week when I am in the bay area.  I wrote about their tools last week.

      Elastra’s Cloud Computing Application Infrastructure = Green IT with a Model approach

      Elastra connects the power use in the data center to the application architects and deployment decision makers.

      Plan Composer function lets customers set their own policies based on application needs and specific power metrics (such as wattage, PUE, number of cores, etc.). Therefore, if an application requires 4GB of RAM and two cores for optimal performance, and if the customer is concerned with straight wattage, Elastra’s product will automatically route it to the lowest-power 4GB, dual-core virtual machine available.

      Gigaom has a post on Elastra’s Cloud Computing infrastructure addressing greener services.

      Elastra Makes Its Cloud Even Greener

      By Derrick Harris Jan. 12, 2010, 2:51pm 1 Comment

      0 0 33


      Checking out the investors, look what I found.

      Amazon, Inc.

      (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

      Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

      Then digging more I found this architecture PDF by Stuart Charlton.

      I like this picture from his personal site.

      better han the corporate one from Elastra.

      Stuart Charlton

      Back to his PDF.  Much of the information in the pdf is on the Elastra technology site, but I found it easier to read the PDF to understand Stu’s thinking.

      The introduction targets the use of Elastra for the architect, stating the problems.

      Reference Architecture Introduction

      In today’s age of on-demand access to applications, compute, storage, and networks, modern IT applications and service management has many complications:

      • Applications can be deployed across organizationally & geographically distributed data centers. The technology in these data centers, from virtualization platforms, to host, storage, and network infrastructure, is typically heterogeneous, and not necessarily managed with uniform policies and interfaces.
      • The performance, scalability, and availability characteristics of an application are due to a complex combination of design and operational decisions. The greatest impacts on these factors are due to decisions in the architecture and development of the application, before configuring the data center infrastructure.
      • Application and infrastructure management is complex and inter-disciplinary. It’s unlikely a system can be diagnosed and maintained by one person to keeping the system design & configuration in their head. Application design, administration, and management typically is a collaborative activity across specialists; there is no “one-size fits all” design tool, management tool or application platform.

      The design goals are right on.

      Three design goals for an end-to-end cloud design approach include:

      Separated Applications from Infrastructure, through modeling the application in terms of its architecture and infrastructure requirements, without tying the application to a specific set of underlying infrastructure

      Enabling Computer-Assisted Modeling and Control Automation, provided by a set of control agents and user-guided by graphical design tools. This could help IT architects and operators determine design constraints on the application, match the design to the underlying infrastructure, and enable goal-driven automation to deploy, scale, or recover their IT systems on demand.

      Explicit Collaboration To Enact Changes, through models that codify, relate and analyze the constraints and preferences that are appropriate to stakeholders across enterprise IT: from architects and developers, through operators, administrators, and managers.

      The document has many great ideas including the use of models.

      Declarative models are useful ways to drive complexity out of IT application design and configuration, in favor of more concise statements of intent. Given a declaration of preferences or constraints, an IT management system can compose multiple models together much more effectively than if the models were predominantly procedural, and also formally verify for conflicts or mistakes. On the other hand, not everything can be declarative; at some point, procedures are usually required to specify the “last mile” of provision, installation, or configuration.

      Here is a diagram showing VMware Virtual Center (Private Cloud Inventory)  and Amazon EC2/EBS (Public Cloud Inventory).



      Click to read more ...