Green (low carbon) Data Center Blog

Web Metrics on Frozen Kindle 3 post

One week ago, I posted on my experience contacting Amazon.com tech support regarding a frozen Kindle 3.  The following are a bunch of metric analytics I'll use to describe my post 7 days old.  Note: I am using this as an example of what I can figure out now on any post I put on this blog.

There are some interesting market research and intelligence I am figuring out  about users around the world who hit my post.  For example, understanding what keywords people are searching for helps develop better content.  I can also get leads on companies looking for data center content and how much interest there is in content in different geographic locations.

First after 7 days, if you Google search "frozen Kindle 3" my blog post my post shows up #1.

Here is the traffic through Feedburner for the post.  311 feed readers and 106 clicks back.  Nothing particularly big.

Going to Google Analytics, here is the traffic over the past week. 

There were 897 views with average time on page of 4:49 which means a lot of people were taking time reading and referencing the post as they were trying to fix their Kindle 3.  The bounce rate is 96.14% as the readers didn't have an in interest in green data centers, but it was since to know that 3.86% read something else on my blog.

Looking at the keywords typed in Google Search here are the top 15.  The #1 entry is the 106 unique page views that came from the same 106 reported in Feedburner for clicks to content based on my RSS subscribers.  #2 and on are the order in frequency of page views from keywords typed in that users eventually clicked on my post. 

The list of keywords goes up to 241 down to one click entries.

There are a total 45 countries who have used Google Search to find the post.  The following are top 10.

138 regions.

 

To get more specific here are the top 10 out of 500 cities.

There are 391 service providers listed including amazon, RIM,

 

What type of users are the Kindle 3 user base?  Windows, Mac, Linux.  Here are the top 13 which should work as a pretty good sample to figure out a user mix and there other devices.  Note the # of Apple users - Mac, iPhone, iPad, and iPod.

And the browser mix illustrates the Apple loyalists with the high Safari hits.

 

And, what search engines did people use. My Microsoft friends ask why I don't use Bing more.  well when more than 95% of my search traffic comes from Google, I keep to the same mindset of my users.

I'll write about analytics on a green data center technical topic.  But, the main one I am studying is the 2,000 hits I have on the Top 5 data center construction companies.  I am quite surprised at how much traffic I get to that post, and how it stays up there in traffic.

Researching Topics using GreenM3 site metrics, example Social Security Data Center post

I regularly go through my feedburner stats to see what blog posts are getting traffic.

A typical post will look like below.  Peak, then fall off to single digit traffic.

The Social Security Administration's mistake in site selection post is different.  It is keeping steady at 40 - 50 hits a day 1 1/2 weeks after I posted.

Part of the traffic I think stems from learning from other's mistakes which rarely get published.  As most content is vendor sponsored, most content discusses buying new products to solve problems.

I went to the typepad metrics to track down one of Google Search hits.  My blog entry made it up to #9 on "social security administration data center"

The SSA data center says they were trying to a be a green data center, but it is going to be probably be one of the slowest built data centers out there.

SSA data center to go green

Agency will use energy-efficient technology

• By Alice Lipowicz
• May 20, 2009

The Social Security Administration intends to use green information technology solutions in the new $800 million data center that will replace its existing facility.

SSA will use money from the economic stimulus law to help identify and install energy-efficient IT solutions at the new National Support Center, which handles Social Security benefits, according to a plan released May 18 on the Recovery.gov Web site. Green IT solutions are designs, practices and devices that reduce environmental impact and limit energy consumption.

A data center friend tipped me off the SSA is hesitant to adopt hold and cold aisles.  Can imagine what the SSA PUE will be?  It will be a long time before we see that number.  Given the data center won't go online until Oct 2013 based on 2009 estimates.  Who cares what the PUE is as by 2014 I hope we have beyond PUE reporting by then.

GreenM3 search results "dan barber fish farming" example of search engine optimization

Part of running www.greenm3.com blog is to understand how successfully I can write content that has high Google search results.  I am surrounded by Microsoft friends where I live, and people regularly ask why I don't use Bing search.  Because over 90% of my search comes from Google.

And my top browser traffic is from Firefox.

Which are interesting insights into the technical audience for my blog.

Mobile is small traffic, but interesting distribution.

I had fun writing the blog post on Dan Barber's Sustainable Farming.  Yes, I have fun writing some entries which is why I write so much. :-)  When I first wrote the entry I realized I was behind the curve.  The TED video had gone live Mar 10, 2010 and there were multiple media/bloggers who wrote about Dan's video.  My post went live on Mar 26, 2010, two weeks after others.  And, when I checked on Google search, I was buried down in 4th page of 10 results.

But, today I just got this Google Search, making it up to spot #8.

Which is kind of mind blowing that my one post beats so many other professional media sites.The traffic from you is what drove my Google Search ranking up.  I had about 800 views/hits over the past 2 1/2 weeks.   On average, I get about 400 views/hits per post.

 

One site with more details on the fish farm Dan Barber references is on Monterey Bay Aquarium's blog.

The Future of Fish Farming?

It's a story that almost sounds too good to be true -- except that it is true, and it says a lot about the kind of world we're creating for ourselves. It's a world we can live in, for the long term.

I first heard the tale from chef Dan Barber of Blue Hill during theSustainable Foods Institute we put on last month at the Monterey Bay Aquarium. He described his delight in touring a multi-species aquaculture farm in Spainthat is a seamless part of a wetland restoration project in the Guadalquivir Marshes of Andalusia. Where the farmers produce abundant, high-quality seafood -- sea bass, bream, red mullet and shrimp -- AND where predators like flocks of flamingos are welcomed as a sign that the ecosystem is flourishing.

The Vera La Palma web site is here.

www.time.com has an article on Sustainable Aquaculture.

A ABEND / ISLA MAYOR Monday, Jun. 15, 2009

CHANNELING NATURE: Veta la Palma pumps estuary water into rehabilitated wetlands

Daniel Perez for TIME

It is rare for a farmer to appreciate the predators that eat the animals he raises. But Miguel Medialdea is hardly an ordinary farmer. Looking out on to the carpet of flamingos that covers one of the lagoons that make up Veta la Palma, the fish farm in southern Spain where he is biologist, Medialdea shrugs. "They take about 20% of our annuel yield," he says, pointing at a blush-colored bird as it scoops up a sea bass. "But that just shows the whole system is working."

Read more: http://www.time.com/time/magazine/article/0,9171,1902751,00.html#ixzz0l7yJldTZ

Thanks again for visiting GreenM3 blog.

Twitter results for blog on MSR’s measuring energy use of a VM

I laugh when people consider what I do as press.  My blog writing started by documenting things I think that are interesting to green the data center and sharing the same information with my clients and high tech friends.

Another thing I am interested in is running my own research on how important topics are to the community.

I knew when I saw the MSR work on measuring the energy use of a VM, it was something that had high interest.

Here is my last 4 days twitter feed hits.  I have a simple use of twitter, publishing tweets for every blog entry.  Look at how popular the MSR entry was.

The traffic on my own blog doesn’t show this post was dramatically higher, but the tweets show the interest in the topic.

Total views on tweets and blog are over 800 in less than 4 days.

Top 52 Companies reading GreenM3, based on service providers

I just went through my Google Analytics service providers.  The vast majority of the listings are from ISP, but many visit my blog from their company websites and I see a list like below which is an interesting view of what company employees are visiting over the last month.

My one pleasant surprise is the number of universities on the list.

Thanks for reading. Traffic has been going up consistently since the new year.

 

microsoft corp

hewlett-packard company

apple computer inc.

intel corporation

amazon.com inc.

cisco systems inc.

dell computer corporation

american power conversion corp.

university of western ontario

exterme networks inc - rtp nc

samsung networks inc.

oxford university

sprint pcs

waggener edstrom

bloomberg financial market

blue cross blue shield of nebraska

computer associates international

ebay inc

exalead

university of missouri-columbia

ibm

indiana university

accenture

dpr construction inc.

softlayer technologies inc.

st- james properties

america online inc

bank of america

elastra

maryland department of transportation

stulz air technology systems

allstate consultants

eagle credit union

ibm corporation

netscape communications corp.

nokia group networks

public works and government services canada

raytheon company

rutgers university

salesforce.com inc.

savvis

stanford university

sun microsystems inc

universit degli studi di pisa

university of washington

yahoo! inc.

areva

cloudkick inc-091111171644

edinburgh university local area network

level 3 communications inc.

morgan stanley group inc.

national aeronautics and space administration