eBay’s Top 5 Data Center Practices, Olivier Sanche Shares Ideas

eBay’s Olivier Sanche is a name recognized in the Mac community and data center industry with the announcement he will be joining Apple.

Apple's Going Greener with New Hire

Posted 08/13/2009 at 11:59:29am | by Danny Estrada

Apple just hired Oliver Sanche, eBay's former Senior Director of Data Centers Services and Stategies. Sanche also happens to be the leading expert on the greening of cloud computing facilities. Sanche was assisting eBay in its quest to become carbon neutral since 2007. His latest contribution to providing a world for your future Mac-using offspring, has been the overseeing of eBay's newest data-center, which will reach the second highest LEED standards when it goes live in 2010.

Now Apple is looking to clean up their footprint on our planet by using Sanche's services in overseeing their planned billion dollar, 500,000-square-foot facility in North Carolina that will serve as Apple's primary East Coast data center. Sanche has helped to combine and conserve eBay's energy uses by utilizing a combination of solar energy, facilities management, and the adoption of a high-quality carbon-offset program.

Here is a recent post that has eBay sharing its top 5 data center ideas to be green.

Saturday, August 22, 2009

eBay's Sustainable Data Center

Green is part of eBay’s DNA
Sustainability at eBay is a strong part of its culture. Its basic business model is all about sustainability, since it encourages reuse by establishing markets for used products. Continuing the sustainability theme in its operations, both grass roots employee initiatives and broader corporate programs have been launched. Some of these programs include:

I like the list because it is shorter than most who share ten ideas, and starts with a fundamental of research.

Here are the top two, for the remaining three you can go to the full post.

eBay’s Olivier Sanche “Top 5” to enhance Data Center sustainability
1) Research best practices.
There are many excellent resources available including Climate Savers, Green Grid, and Data Center Pulse. Such resources can help a business determine which activities provide the biggest improvements, learn how to implement current best practices, understand trends to plan accordingly, and connect with other data center professionals interested in sustainability.

#2 is an end to end view few talk about as they themselves are in silos.


2) Baseline current energy costs, apply appropriate metrics and break-down silos.


If not already part of the data center budget, DC energy costs should be moved to the DC budget to provide the necessary visibility to manage. To improve energy utilization, DC’s usually focus on making the plant and equipment more efficient, but it is just as important to understand how the equipment is used. To illustrate his point, Olivier shared an analogy. When comparing a Hummer and a Prius when looking at mpg, the Prius wins. But if the Hummer is carrying eight people and the Prius is only carrying one person, the person-miles per gallon makes the Hummer more efficient. To understand an analogous person-miles per gallon at the data center, an important metric is “computing per watt”.


It is necessary to partner with application delivery, engineering, architecture and operations to enhance the computing per watt metric. According to Olivier, “a major problem is that a DC is typically siloed from other parts of the organization.” Olivier made the effort to seek out his partners to share the data on energy use and then work together across the organization to find creative solutions. Without data and metrics, each department will likely focus on their activities and sub-optimize to the determent of the overall goal of sustainability. Armed with the end-to-end view, increasing utilization became a critical goal. The next step was to fine-tune applications, middleware, network, o/s to work better together to perform a function or service or eliminate unneeded code to further drive down energy use. Combining energy reduction for both the equipment and services using the equipment is comparable to using two Prius’s to transport eight passengers and abandoning the Hummer altogether.

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What could be in Apple’s Data Center Future, Video Rendering like Pixar’s Renderman

Datacenterknowledge’s Rich Miller has been getting a lot of coverage in the Apple Data Center discussion with his recent interview.

Rich Miller is editor of Data Center Knowledge, an online trade magazine devoted to the data center industry.

CoM: First, any idea why Apple is building this new data center?

Miller: Apple has said very little about the North Carolina facility, beyond the fact that it will serve as the company’s East coast data hub. Apple also has a West coast data center facility in Newark, Calif. Local officials I’ve spoken with say they believe the space is primarily to support Mobile Me and digital content for the iTunes store. The most interesting question is whether Apple needs a much larger facility to support growth in its existing services, or is scaling up capacity for future offerings.

CoM: Could Apple be building it for cloud computing apps — cloud versions of its iLife apps for example?

Miller: One of the leading theories about the size of the NC project is that Apple is planning future cloud computing services that will require lots of data center storage. Cloud computing is a hot trend, and I’d be surprised if Apple isn’t thinking hard – and thinking differently – about cloud computing. Many cloud enthusiasts say that cloud computing will eliminate the need for data centers. In reality, the only thing will change is the owner of the building. All the applications and data that are moving into the cloud will live on servers in brick-and-mortar data centers. The companies that are building the biggest data centers tend to also have the biggest cloud ambitions.

Rich speculates a bit on MobileMe and digital content.  I would agree with Rich and Apple is not going to be hosting analog content. :-)  

One thing Apple could do is leverage its Disney, Pixar relationship to allow a video rendering farm. A Pixar Renderman could computing service.  Below are pictures of an existing farm farm from flickr.

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If you aren’t familiar with RenderMan here is the link to Pixar’s site.

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They have loyal customer’s like South Park Studios that sell videos on iTunes and use Macs to create the videos.

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Who else could create a video rendering farm?  You could create one in Amazon Web Services.  Animoto.com is one service that exists.  Jeff Bezos referenced animoto and even invested in Animoto.

Amazon Funds Animoto Music Video Creator

by Mark Hendrickson on May 15, 2008

Amazon has taken a special interest in one of its web service customers: Animoto, the machine-driven music video creator that launched last August and now has over 160,000 users. The online retail giant has decided to fund the startup with an undisclosed amount of money.

Animoto takes photo and music files from users and essentially turns them into souped up slideshows with background music that synchronizes with effects and transitions. The service uses Amazon’s SQS, S3 and EC2 to store the requisite files and process the videos.

Cloud computing has been so vital to Animoto’s operations that Jeff Bezos even used the company as example of how well EC2 helps web apps scale when their traffic hockey sticks (in Animoto’s case, when its Facebook app took off last month).

If you still think I am a little crazy, check out the Animoto iTunes app.  Why can’t Apple do this in their data centers?

Animoto iPhone App 2.0 has arrived!

The new version of our app is ready to download from the App Store!  It’s still free, so head here to grab it: http://itunes.com/app/animotovideos

Huge new features in this one, including:
— Sync to your Animoto.com account
— Download videos for offline viewing
— Longer videos with an All-Access Pass
— Lots more songs, new genres
— Better image fitting/placement in your video

iphoneAiphoneB

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Data Center Paparazzi Target was Google, now Apple, Watch the Rumors

Remember when we speculated on Google Data Centers?  People took pictures like the paparazzi of Google’s data centers and posted pictures to drive traffic.  But that is old news.

Now Apple is the new star.

Check out these links (17) today speculating on Apple’s use of its $1 billion data center.

Why is this happening?  Because it drives traffic to sites.

Apple Building Massive Data Center

IGN - Chris Iaquinta - ‎16 minutes ago‎

August 18, 2009 - Remember when Google bigwig Eric Schmidt resigned from his position on Apple's board of director because he felt that ...

Apple's NC Data Center May Host New Cloud Services

Web Host Industry Review - David Hamilton - ‎3 hours ago‎

(WEB HOST INDUSTRY REVIEW) -- Currently under construction in North Carolina, Apple's massive, 500000 square-foot data ...

Apple Building Secret Massive Data Centre

Gizmodo Australia - Jesus Diaz - ‎3 hours ago‎

Apple is building a new data centre facility in North Carolina. Nobody knows why, but according to Data centre ...

Experts debate Apple's plans for huge NC data center

Ars Technica - Chris Foresman - ‎4 hours ago‎

Experts are weighing in on possible plans for the "huge" data center Apple is building in North Carolina. One believes it is to bring content delivery ...

Apple NC data center for cloud computing?

TECH.BLORGE.com - Michael W. Jones - ‎4 hours ago‎

If you have wondered what that huge Apple data center in North Carolina is all about, you're not alone. The newest speculation has Apple ...

'Cloud computing' likely to be focus of Apple's $1B NC data center

Local Tech Wire - ‎5 hours ago‎

RESEARCH TRIANGLE PARK, NC – Apple's new $1 billion data center that is to be built in western North Carolina reportedly will be a mammoth 500000 square ...

Apple Building Secret Massive Data Center, Probably to Hold ...

Gizmodo.com - Jesus Diaz - ‎5 hours ago‎

By Jesus Diaz , 12:40 PM on Tue Aug 18 2009, 11106 views Apple is building a new data center facility in North Carolina. Nobody knows what is it for, ...

Legal Implications of Cloud Computing — Part One (the Basics and ...

InfoSecCompliance - David Navetta - ‎7 hours ago‎

I had the pleasure of hearing an excellent presentation by Tanya Forsheit on the legal issues arising out of cloud computing during the ABA Information ...

Apple's NC datacenter to be among largest in the wold

TechJournal South - ‎8 hours ago‎

The Apple datacenter planned for North Carolina after the state legislature changed the way it taxes billion-dollar businesses, will be among the world's ...

Apple's New North Carolina Data Center Among Largest in the World

the iPhone Blog - Rene Ritchie - ‎11 hours ago‎

Apple is building a huge, billion dollar data center in North Carolina. However, no one outside Cupertino knows exactly what it's going to be used for ...

Expert speculates Apple's new data center to be for cloud computing

Apple Insider - Katie Marsal - ‎11 hours ago‎

A data center expert believes Apple's new, massive cluster of computers in North Carolina could be intended to power a giant cloud computing ...

Apple is secretly building a massive data centre – but why?

Wired.co.uk - Brian X Chen, Michael Conroy - ‎12 hours ago‎

Apple loves keeping secrets, but it can't hide something as big as the 46000 square metre data ...

Apple's NC data center pointing to cloud computing?

MacNN - ‎Aug 17, 2009‎

The gigantic size of Apple's upcoming data center has lead to speculation that the company might be planning a foray into cloud computing, according to Cult ...

Apple invests in new data centre – cloud computing coming to iLife ...

Stuff.tv - ‎Aug 17, 2009‎

Apple has invested in a huge new data centre in North Carolina. The fact that a technology company has just nabbed new servers wouldn't be big news. ...

Is Apple Shooting for the Cloud?

Fast Company - Kit Eaton - ‎Aug 17, 2009‎

More information is trickling out about Apple's new data center in North Carolina--it seems it's going to be big. ...

Apple's New Data Center Likely to Focus on Cloud Computing

Wired Blogs - Brian X. Chen - ‎Aug 17, 2009‎

Apple loves keeping secrets, but it can't hide something as big as the 500000 square-foot data center it's constructing in North Carolina. ...

Apple's new NC data center one of world's largest; massive-scale ...

MacDailyNews - ‎Aug 17, 2009‎

"More information is trickling out about Apple's new data center in North Carolina--it seems it's going to be big. Amongst the biggest in the World, ...

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Apple Recruits eBay Data Center Executive Olivier Sanche, Can Apple Change Data Centers the way they changed cell phone and media players?

I have been lucky to meet eBay’s Sr. Director, Data Center Services & Strategy, Olivier Sanche at a variety of data center events and discuss many different green data center ideas. Last week, Olivier joined me as a panel member at Data Center Dynamics Seattle to discuss Carbon Reporting: Risk or Opportunity.  Olivier took a position different than many that carbon reduction is a must, and should not be compromised. 

Below is a summary of the panel members.  We had a nice balance having an engineering firm (Callison), Switch and Data (hosting), eBay (data centers and applications).  We were also lucky to have Charles Kalko from eBay join us as he brought in the view of the software and services running in the data center and their role in Carbon.  Charles discussed Green Metrics for the data center and eBay’s support for the use of The Green Grid’s DCeP metric.

PANEL: Carbon: Risk or Opportunity?
Implementing a Strategy to Manage Your Data Center's Carbon Risk Exposure
David Ohara, Founder and Architect - Green M3
Leonard A. Ruff AIA, Director - Callison Architecture
Herb Villa, Customer Solutions Engineer - Switch & Data

Charles Kalko, Operation Excellence Program Lead, eBay
Olivier Sanche, Senior Director, Data Centers Services & Strategy – eBay

Global carbon regulation is arguably the largest risk and opportunity most corporations will face in the beginning of the 21st century. Voluntary and mandatory reporting protocols are emerging. Questions we will ask:

Some of the discussion went to the practical side of financial costs, consolidation, energy efficiency, and what the industry accepts as standard practice. And, we could count on Olivier to be ready with a passionate view on doing the right thing for the environment, adding issues about water consumption, eWaste, and other environmental concerns beyond simply the power consumed. Watching Olivier reminded me of the focus we had on features that were absolute must haves while I was at Apple. 

An example of the passion for pushing for the right thing is when I was at Apple, working on the Macintosh II RGB monitor team. They had a quality requirement for the RGB gun convergence across the whole display area.  The guys at Sony said that is not possible, the standard we all use is like a bulls eye target where convergence is best in the middle, and as you get to the edges misconvergence is acceptable.  IBM has been doing this for years for the PC, and it was the accepted standard (Keep in mind this was in 1986, well before Windows).

Our design lead, Brian Berkeley was adamant about the convergence specification applying across the whole screen.  He finally showed the Sony guys what a Mac display looked like.  "look what we have in the corners of the screen, the Apple icon, the pull down menus, the trash can. there are things are around the edges."  The Sony guys gave in, and the Mac II RGB monitor was the must have monitor for the Mac II, and Apple had an inventory shortage of RGB monitors as forecasting misread the market demanding 90% of the monitors be RGB.  Apple went against the industry standard pushing for what consumers would want to buy.

I tell this story, because Olivier gave me a call to let me know he accepted Apple’s Director of Global Data Center Operations position. I don’t think Olivier could resist the opportunity to build and operate data centers where the user experience is the highest priority.  I bet Olivier’s passion to green the data center and being environmentally sensitive to the impacts of his data center practices was part of the reason why he stood out versus others who interviewed for the job.

Personally, I think Olivier is the absolute right guy for Apple at the right time.  Coincidentally, I recently wrote this post about Greenpeace possibly targeting Apple Data Centers. There is no other person I can think of who could better prepare Apple for Greening the Data Center.  Olivier is one of the few data center managers who uses a Mac, and he craves the moment he can drop the blackberry and switch to the iPhone.

I am sad in some ways, as eBay has been quite open to discuss its data center practices.  Below are a few pictures of Olivier and his team.IMG_0828IMG_0843

Going to Apple will most likely quiet Olivier Sanche's voice in the industry.  But, who knows.  Olivier may change that as well. Here is Olivier speaking at Google’s data center summit.

One of the questions for the panel members was on subject of green and sustainability.

Ken Brill gave a practical view of show me the money. Green is overhyped and a clear ROI needs to be established for projects.

Olivier Sanche starts by telling the story of his child telling him how the polar bears are drowning, then he thinks he is potentially building a data center that will have a bigger impact to global warming than any other action he has as an individual.  Olivier tells his team we need to do the right thing, and how we impact the environment is part of the equation.

Good Luck, Olivier.  I am placing my bets Apple will change the data center industry the way they changed cell phones and media players with the iPhone and iPod.  It is not just the environmental issues, there are huge opportunities to leverage the data center servers with client devices - iPod, iPhone, and Macs.  Photos, Music, and Video and the associated media industry is Apple's strength.  Google focuses on Search.  Microsoft focuses on Windows, Office, and competing against Google.  Apple focuses on consumers.

Who do you think is going to change the data center industry the most Google, Microsoft, or Apple?

Or maybe what individuals will change the data center industry?  Keep your eye on Olivier.

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Google’s Schmidt Leaves Apple Board, “Let the Battle Begin” Google and Apple

With Apple’s 1 billion dollar data center and Google’s Schmidt on the Apple board, I was speculating on whether Google was having any influence on the data center construction or servers.  With the recent media coverage of FCC inquiry.

FCC Opens Inquiry of Apple's Ban of Google Voice

By FAWN JOHNSON and AMY SCHATZ

WASHINGTON -- The Federal Communications Commission has launched an inquiry into why Apple Inc. rejected Google Inc.'s Internet-telephony software for the popular iPhone, another sign of the Obama administration's stepped-up scrutiny of competitive practices in the technology industry.

In letters sent late Friday to the two companies and AT&T Inc., the FCC asked why Apple rejected the Google Voice application for the iPhone and removed related applications from its App Store. The letter also seeks information on how AT&T, the exclusive U.S. iPhone carrier, was consulted in the decision, if at all.

Document

The FCC's letter to Google asks for a description of the Google Voice application and whether Apple has approved any other Google applications for its store.

The attorney’s at Google and Apple must have figured out it was time to part ways.

Google's Schmidt Leaves Apple Board

Apple Inc. said Monday that Eric Schmidt, Google Inc.'s chief executive, is resigning from the Apple's board and cited the growing overlap of the two companies' businesses.

Mr. Schmidt has been a board director since August 2006.

Apple Chief Executive Steve Jobs said Mr. Schmidt had been an "excellent" board member, contributing considerable time and ideas.

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Note the statement from the official press release.

“Unfortunately, as Google enters more of Apple’s core businesses, with Android and now Chrome OS, Eric’s effectiveness as an Apple Board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest. Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s Board.”

Even though Schmidt was excluded from recent meetings, how much did he learn about Apple’s business model, and be able to modify Google’s?

It will be interesting as time plays out.  With Apple’s ads targeting Microsoft,  I wonder how long it will be before they need to have ads targeting Google?

If I was the Apple board I would fear Google more than Microsoft.  Bet you it won’t be long before we see executives/engineers leaving Apple to Google.  It’s been a long time since an Apple employee left to join Microsoft.

I am heading down to the bay area, and this will be a fun one to speculate on what is next.

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