A peak at David Schirmacher's keynote at Fall 7x24 Exchange

David Schirmacher is going to present the 7x24 Exchange keynote on Tuesday, Oct 23 2018. One of the things I am doing for a change is reaching out to a few of speakers at 7x24 Exchange and chatting before hand about what they plan to present. My first post is with David Schirmacher.

David I chatted a bit. We actually talked a lot. We chatted for over 2 hours, and we are going to chat again. So how do I summarize 2 hours of discussion into a blog post?

The most recognized data center metric is PUE. Why don’t we have more metrics? There have been attempts by some industry organizations. Even though DCIM systems have been built by a wide range of companies bragging about customers, why don’t they have amazing insights backed by petabytes of data into new data center performance indicators that are the new KPI every says they are using?

PUE was invented by Chris Malone (currently at Google) and Christian Belady (currently at Microsoft) when they were both at HP. Here is a nice presentation on the history by Henry Coles from Mar 19, 2014.

If you want the original paper you can get it on the ASME site.

Metrics and an Infrastructure Model to Evaluate Data Center Efficiency
Christian L. Belady and Christopher G. Malone
This work describes two data center efficiency metrics: Power Usage Effectiveness (PUE) and Compute Power Efficiency (CPE). PUE characterizes the fraction of the total data center power used for IT work. CPE characterizes the overall data center efficiency, considering IT equipment utilization as well as how power is used in the data center. The PUE results from three data center studies are presented here. The data suggests that a carefully designed and managed data center has a PUE of 2.0. More studies are required to determine the range of values for the typical data center. A data center infrastructure and energy cost model is presented to compare hardware costs to infrastructure and energy costs. The impact of PUE on these costs is examined to illustrate the impact of data center efficiency on the total cost of operating a data center.
— http://proceedings.asmedigitalcollection.asme.org/proceeding.aspx?articleid=1595398


I know David Schirmacher is passionate about metrics and he has regularly been reviewing his keynote presentation. What occurred to me is what few know is David‘s background. David worked at JLL and Compass Management running an operations team which of course needed metrics. Next David spent 12 years at Goldmans Sachs as Global Head of Engineering and Critical Systems. During that time there David realized he needed software to support the use of metrics. David then joined FieldView Solutions to build a system for metrics. Digital Realty recruited David to be SVP of Operations, and he realized quickly he needed a system for metrics, and he built another system that would work for Digital’s need.

In Summary, David has spent over 30 years in data center jobs where he developed his own metrics for operations, and he built two different systems for metrics. How many other people do you know have that experience and perspective? Not many. Which is why when we chat our conversations all too often turn into 2 hour discussions. The nice thing is David has been working on his keynote to make sure he gets the ideas clearly communicated with enough time for questions in the 9:00-10:00a time slot.

Metrics come from passionate people like Chris Malone and Christian Belady. David Schirmacher is another one of those people.

Keynote:
Unleashing the Metrics of Cost and Performance

David Schirmacher (bio)
President, Reset Advisors, LLC and
President, 7×24 Exchange International

Many billions of dollars a year are spent in the design, construction and operation of mission critical data centers. For an industry that supports the core of the global business economy and impacts the lives of virtually everyone on the planet, it is hard to believe that so little of what we do is driven by a common set of measurable metrics. The introduction of the PUE metric in 2006 was a major leap in beginning to define performance but it only addresses one slice of a very large pie. Numerous metrics have followed but none have achieved the same almost universal acceptance. In this presentation, David will discuss some of the historical challenges to metrics adoption and will take a deeper dive into the measurement of cost and performance and the tools that leading edge firms use to validate their performance.
— https://conferences.7x24exchange.org/fall2018/schedule/

Good example of networking at 7x24Exchange conference

The top benefit of attending a conference like 7x24 Exchange is networking. Meeting new people and building better connections with people you know. Kieran Begnan, CEO of Integration Facility Solutions posted a LinkedIn post that has had 48 likes and 10 comments.

This is both a good example of networking at 7x24 Exchange and a good way to post about your experience on LinkedIn to share with others. The 48 likes has spread the word to many more. Note this post has had over 4,500 views in 2 weeks. 

Structure Conference SF, Nov 14-15 2017

http://www.structureconf.com/ Is coming back to SF and so many of my ex-GigaOm friends are there and some of top data center executives

On the 2nd day is the following line up. 

9:30A Global Infrastructure for 2 Billion People

What can we say? Who in their right mind does not want to talk to the person in charge of the Facebooks infrastructure? When you have to deliver services to 2 Billion people and plan ahead for things like VR services and IoT, your job is to push vendor infrastructure to the edge of it’s envelope and when that does not go further you create your own solutions. Unique problems to Facebook? Not forever… one day these cutting edge problems unique to Facebook will be the problems of F500 companies as they catch up. So take notes. A regular contributor to the Structure community, this year Jay will talk about Facebook’s approach to connectivity and in-house designed data centers including some specifics on next-generation networking systems. Not to be missed. Speaker:
Jay Parikh
Head of Engineering and Infrastructure, FacebookModerated By:
Stacey Higginbotham, Editor, SKT Labs

9:50Google: In Search of The Perfect Infrastructure

Urs is in charge of one of the most spectacular and innovative cloud infrastructures on this planet. Urs has the reins on Google’s infrastructure and is deciding where it will go next. A company that through sheer need and brilliance of it’s team has defined and redefined cloud technologies as a competitive advantage since it’s first major funding round. There is much to be learned from Urs and in this fireside chat we look at how the past year is redefining Google’s infrastructure strategy for the coming years. Speaker:
Urs Hölzle
Senior VP, Technical Infrastructure & Google Fellow, GoogleModerated By:
Tom Krazit, Cloud Computing Editor, GeekWire

10:10Future Cloud Architectures: Microservices, Containers, Edge and "Lambda"

Adrian has worn many hats in his career. The most prominent was as CTO of Netflix, where it can be argued that he architected the 1st enterprise grade public cloud deployment that set the pattern and standard for future deployments. Now as the architect at the platform (AWS) on which Netflix’s infrastructure success was built, we sit him down to talk about how new trends in microservices, containers, edge computing and serverless “lambda” compute will affect enterprise deployments. Hear insights from his thinking and use them to shape your near term strategy. Speaker:
Adrian Cockcroft
VP of Cloud Architecture, Amazon Web ServicesModerated By:
Stacey Higginbotham, Editor, SKT Labs

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If you read down this far, I have some discount passes for friends. Friends who have my e-mail can contact me and I’ll send a discount code to register. 

Tim O’Reilly bans Robert Scoble from his events for sexual harassment

Going to technical conferences is what we all do. What a few do that doesn’t belong at conferences is sexual harassment. 

ArsTechnica has a detailed article on Robert Scoble and his sexual harassment history https://arstechnica.com/tech-policy/2017/10/several-women-accuse-tech-pundit-robert-scoble-of-sexual-harassment/

Below is the tweet thread of Tim O’Reilly banning Scoble from future events.

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Scoble sat on the same floor I was on in a Microsoft building and I didn’t like him then, and now I would avoid him with all effort. 

CNN has an article for men on what they can do in response to the #MeToo movement. http://www.cnn.com/2017/10/21/opinions/what-men-can-do-me-too-stamp-opinion/index.html

Looking forward to another 7x24 Exchange Conference

I admit that I was a late attendee to 7x24 Exchange. I had been attending Uptime Symposium, Data Center Dynamics, Data Center World, Gartner Conferences, IBM, Open Compute, and some other conferences. And thanks to Lee Kirby who suggested I attend 7x24 Exchange I decided to look a bit at the conference. Then I met David Schirmacher who is the President of 7x24 Exchange. Lee Kirby is the President of Uptime Institute. So based on two smart people telling me to attend 7x24 Exchange I started and now I attend both the Fall and Spring event and I always find it is time well spent.

I checked out the attendee list to see who is going who I know and to check out who is attending who I should look to meet. This is part of being an open Conference that supports the interaction of its attendees. 

I am looking forward to see Robbie Bach’s keynote. Being ex-Microsoft and Robbie is too. Will be interesting what words of wisdom he has. 

See many of you at 7x24. I’ll be there.