Invest Sweden press release for Facebook Data Center

Here is the full press release from Invest Sweden on the Facebook Data Center.

Sweden Friends Facebook®


Invest Sweden Facilitates 120 MW Green Investment in New Lulea Data Center



Palo Alto, CA (27 October 2011)—Invest Sweden announced today that it successfully concluded its work with Facebook to facilitate the company’s investment in a new data center in Lulea, Sweden. Construction on the new data center, which will be Facebook’s first outside the US, is already under way. The Swedish location offers substantial cost savings, and an electricity supply that has the capacity to be drawn from 100% renewable resources. Invest Sweden, the official investment promotion agency of Sweden, assisted Facebook in selecting and securing the site for this new data center.

The Lulea location offers Facebook a number of important advantages. The robust power grid in northern Sweden enables Facebook to reduce its reliance on backup generators by 70%, and the climate in Lulea enables Facebook to replicate its unique data center cooling methods, which use 100% outside air. In addition, this new data center is Facebook’s first that will run on power that could be drawn from completely renewable resources.

With abundant hydroelectric power, Northern Sweden has some of the lowest-cost power available anywhere in Europe. As a natural, renewable energy source, hydropower is also carbon-free. Located near the Arctic Circle—at the same latitude as Iceland and Nome, Alaska—Lulea also offers natural climatic cooling, another major cost-savings for data center deployments.

“With low-cost electric power, low cooling costs and a favorable tax environment for businesses, Sweden is an ideal location for data center expansion. We have been working for more than two years to identify excellent sites throughout Sweden that can accommodate large data center infrastructure investment,” explained Invest Sweden’s Tomas Sokolnicki, Manager of the Sweden Datacenter Initiative. “We worked closely with Facebook as they thoroughly vetted several candidate locations from our growing inventory of dozens of available, pre-qualified sites, before finally deciding on Lulea. Our agency stands ready to help other international companies with site identification, acquisition, permits and other assistance.”

Sweden has Europe’s most robust fiber infrastructure. There is redundant national coverage through multiple network operators, and there are twelve Internet Exchange Points (IXPs) servicing numerous international carriers and service providers. Throughout Sweden dark fiber is available from over 100 suppliers.

Northern Sweden, with abundant hydroelectric power, is an ideal location for large-scale, enterprise data centers. The population centers in southern Sweden present a number of ideal sites for multi-tenant or colocation data centers where ease of access is a priority. Stockholm, the financial hub of Scandinavia, has especially good fiber routes to Eastern Europe, Russia and China. Gothenberg offers major industrial sites with power to spare, and Malmo serves as the fiber gateway to the UK and continental Europe.

About Invest Sweden
Invest Sweden is the official investment promotion agency of Sweden. The agency connects international companies with investment opportunities in Sweden, and offers comprehensive, one-stop investment consultancy services free of charge. Since 1996 Invest Sweden and its experts have assisted approximately 2,000 international companies doing business in Sweden

Headquartered in Stockholm, Invest Sweden has offices in China, Japan, India, Brazil and the US. Additional information about data center deployment in Sweden can be obtained on our website:  http://www.investsweden.se/North-America/Industries/ICT/Data-centers/ .

Facebook's First Green Data Center, low carbon hydroelectric power

The official Facebook press releases are coming out this morning on Facebook's first green data center in Luluea, Sweden.

Facebook Will Cool Its First European Data Center for Free in Sweden

PCWorldPeter Sayer‎15 minutes ago‎
Facebook has begun building a data center in Lulea, Sweden, where it will benefit from cheap electricity and year-round free air cooling, the company announced Thursday. The data center will be Facebook's first in Europe, ...

Facebook to build massive Arctic data centre in Sweden

AFP‎26 minutes ago‎
STOCKHOLM — Facebook announced Thursday that it would immediately begin building a massive data centre -- its third globally and first in Europe -- in the Swedish town of Luleaa, near the Arctic Circle. "After a rigorous review process of sites across ...

Facebook likes Sweden for first Europe server site

ReutersPatrick LanninDavid Hulmes‎30 minutes ago‎
STOCKHOLM (Reuters) - Social networking site Facebook is to build its first data center outside the United States in the northern Swedish town of Lulea, awarding an initial construction contract of $121 million, the companies said on Thursday....

Facebook plans huge server farm in Sweden: Report

IBNLive.com‎7 hours ago‎
AP Stockholm: Facebook plans to build a large server farm in northern Sweden near the Arctic Circle, taking advantage of the chilly climate to keep its equipment cool, a Swedish newspaper reported on Wednesday. The Norrbottens Kuriren newspaper said ...

The news started yesterday when Telegraph UK scooped the news.

Timeline of articles
Number of sources covering this story

Facebook to build massive Arctic data centre in Sweden
‎26 minutes ago‎AFP
Facebook to build server farm: Q&A
‎20 hours ago‎Telegraph.co.uk

 

I'll be at the Facebook Open Compute project for the rest of the day and we'll see what other Facebook news breaks today.

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Thanks for your interest in the second Open Compute Summit. The nascent Open Compute community is actively seeking participants who are passionate about making strong technical contributions to defining and delivering the most efficient server, storage and data center designs. We will have executives share the latest and greatest thoughts and innovations, and a number of community-participation sessions. We will be providing more details of the event schedule in the coming weeks.

Location

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Skylight West

500 West 36th Street
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Facebook's New Data Center in Lulea, Sweden

The Telegraph reports on Facebook's

Facebook to build server farm on edge of Arctic Circle

Facebook is to build a multi-million 'mini town' on the edge of the Arctic circle to house all its computer servers, which would us as much electricity as a town of 50,000 people.

Facebook to build server farm on edge of Arctic Circle
Luleå is situated at the northern tip of the Baltic Sea, just over 62 miles South of the Arctic Circle Photo: Alamy

The enormous server farm facility in Luleå, northern Sweden, to be announced officially on Thursday morning, is the first time that the social networking giant has chosen to locate a server farm outside the US.

 

Illogic or Logic of building your own servers

Facebook is creating more visibility for build your own servers.

The logic of the approach is in this Bloomberg article.

Dell Loses Orders as Facebook Do-It-Yourself Servers Gain: Tech

By Ian King and Dina Bass - Sep 11, 2011 9:01 PM PTMon Sep 12 04:01:00 GMT 2011

When Facebook Inc. set out to build two new data centers, engineers couldn’t find the server computers they wanted from Dell Inc. (DELL) or Hewlett-Packard Co. (HPQ) They decided to build their own.

“We weren’t able to get exactly what we wanted,” Frank Frankovsky, Facebook’s director of hardware design, said at a conference on data-center technology last month.

Will this logic be successful is countered by ZDNET “between the lines”

Facebook DIY servers really poaching from Dell, HP, IBM? It's too early to tell

By Larry Dignan | September 12, 2011, 3:50am PDT

Summary: Do-it-yourself servers designed by Facebook are allegedly poaching server sales from HP, IBM and Dell, but the data is inconclusive at best.

And Larry makes an excellent point which I totally agree on.

Bloomberg reports that do-it-yourself servers used by the likes of Facebook, Google and Microsoft in data centers threaten Dell, HP and IBM. When I saw the headline, I got excited. Why? I thought there would be some quantification in it. Aside from the fact that 20 percent of the server market is customized, it’s unclear how many orders Dell, HP and IBM were really losing. There aren’t any concrete examples or figures to back up the premise.

You can argue the Logic of build your own servers or the Illogic of build your servers.  But from what I am hearing and seeing looking at other indicators of what is going on.  The momentum to build your own servers is growing.  Companies are putting the infrastructure in place to get it their way.

Hold the ‘Pickles’

“People want to be able to build it their way,”Frankovsky said at the Dell-Samsung Chief Information Officer Forum in Half Moon Bay, California. “They kind of want a Burger King: ‘I don’t like pickles -- why do I have to have pickles?’”

Building your own servers is a niche that is addressing a problem the Server industry has seen in the lack of R&D which results in a commoditization of the servers and lack of innovation.

Do you see Google going back to buying servers from OEMs?

For the same reason Apple has changed smartphones, tablets, and computers by integrating SW and HW, isn’t it logical to integrate SW and HW design in the data center?

Think Carnegie and Vertical Integration.

One of the earliest, largest and most famous examples of vertical integration was the Carnegie Steel company. The company controlled not only the mills where the steel was made, but also the mines where the iron ore was extracted, the coal mines that supplied the coal, the ships that transported the iron ore and the railroads that transported the coal to the factory, the coke ovens where the coal was cooked, etc. The company also focused heavily on developing talent internally from the bottom up, rather than importing it from other companies.[1] Later on, Carnegie even established an institute of higher learning to teach the steel processes to the next generation.

Many of the companies looking to build their own servers use open source so they have control of the supply chain of SW.  They want control of hardware.

Facebook partners with Open Data Center Alliance to contribute Server and Data Center Designs

Facebook Open Computer Project and Open Data Center Alliance announced a partnership at Intel Developer Forum.

INTEL DEVELOPER FORUM, San Francisco, Sept. 13, 2011 – The Open Data Center Alliance (ODCA) today announced a collaboration with the Open Compute Project (OCP) on system and data center specifications to drive adoption of efficient data center and infrastructure design; spur rapid hardware innovation; and encourage greater openness and industry collaboration.

When I received the press release I let the PR firm know I was at Intel Developer Forum (IDF), and I could talk to the ODCA executive.  I received a call in 3 minutes and said they had a slot in 25 minutes.  I went upstairs and there was ODCA Board of Director’s Chairman, Marvin Wheeler, and Frank Frankovsky, a founding member of the Open Compute Project and director of technical operations at Facebook.

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It feels like I have a reoccurring meeting to run into Frank – OCP summit in Palo Alto, GigaOm Structure in SF, IDF in SF, and OCP in NYC.  So, it was easy to quickly get down to what the partnership  is delivering.  If you look at ODCA models.

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You may notice there is no server or data center models.  As ODCA is focused on the cloud.

We envision an IT industry that gives both users and suppliers a simpler, more secure, more efficient path to cloud computing.

With many people thinking of private clouds as well as public clouds, it would make sense for there to be a reference point to compare public clouds vs. private clouds.  Whose hardware would you use to build a private cloud that is willing to open source its designs?  This is where Facebook’s Open Compute Project fills a need, grounding the cloud to the reality of implementation on server hardware in a real data center.

Everyone has full access to these specifications. We want you to tell us where we didn’t get it right and suggest how we could improve. And opening the technology means the community will make advances that we wouldn’t have discovered if we had kept it secret.

Server Technology

Open Compute servers are designed to be efficient, inexpensive and easy to service. They’re also vanity free, with no extra plastic and significantly fewer parts than traditional servers.

Data Center Technology

Designed in tandem with our servers, the data center maximizes mechanical performance and thermal and electrical efficiency. It accepts 277 volts of AC, so more energy makes it from the grid to the data center to server components.

Both OCP and ODCA have  an end user focused leadership and take an open source approach which makes for a natural partnership between the organizations.  ODCA will present at the OCP event in NYC.

Members of both organizations are engaging in joint projects initially focused on rack-scale infrastructure; ultra-efficient server and storage designs; and scalable, open systems management. Additional details on these projects will be announced at the OCP Summit on October 27.