Google Throttles Data Center Spending, Is it Good or Bad?

DataCenterKnowledge reports on Google’s data center spending announcements.

Google Throttles Back on Data Center Spending

January 22nd, 2009 : Rich Miller

Google (GOOG) spent $368 million on its infrastructure in the fourth quarter of 2008 as it scaled back its ambitious data center building boom, idling a $600 million project. The fourth quarter capital expenditure (CapEx) total, which was included in today’s earnings release, was less than half the  $842 million Google spent on its data centers in the first quarter of 2008.  Here’s a look at the recent trend:    

  • 1Q 2006: $345 million
  • 2Q 2006: $699 million
  • 3Q 2006: $492 million
  • 4Q 2006: $367 million
  • 1Q 2007: $597 million
  • 2Q 2007: $575 million
  • 3Q 2007: $553 million
  • 4Q 2007: $678 million
  • 1Q 2008: $842 million
  • 2Q 2008: $698 million
  • 3Q 2008: $452 million
  • 4Q 2008:$368 million

Is this Good or Bad?

I think it is good as it shows Google is adapting to its customer requirements.  With the slowing economy, many Google groups have reigned in their growth forecasts, shouldn’t the date center construction slow as well?

What would be bad is if Google built relentlessly building more capacity than it needed.

The benefit Google, Microsoft, and Amazon have is they can think on scale the rest of the public can’t.  They fill data centers in a fraction of time others do.  So, data center construction can more closely match server deployments, and IT is a cyclical business.

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Carbon Cost of Google Search

BBC has a post on the Carbon Cost of Google Search.

'Carbon cost' of Google revealed

Google signs inside Google headquarters in Mountain View, California, US, file pic from October 2008

The research found a google search produced 7g of carbon dioxide

Two search requests on the internet website Google produce "as much carbon dioxide as boiling a kettle", according to a Harvard University academic.

US physicist Alex Wissner-Gross claims that a typical Google search on a desktop computer produces about 7g CO2.

However, these figures were disputed by Google, who say a typical search produced only 0.2g of carbon dioxide.

A recent study by American research firm Gartner suggested that IT now causes two percent of global emissions.

Dr Wissner-Gross's study claims that two Google searches on a desktop computer produces 14g of CO2, which is the roughly the equivalent of boiling an electric kettle.

Google’s Urs Hoelzle has a response.

Recently, though, others have used much higher estimates, claiming that a typical search uses "half the energy as boiling a kettle of water" and produces 7 grams of CO2. We thought it would be helpful to explain why this number is *many* times too high. Google is fast — a typical search returns results in less than 0.2 seconds. Queries vary in degree of difficulty, but for the average query, the servers it touches each work on it for just a few thousandths of a second. Together with other work performed before your search even starts (such as building the search index) this amounts to 0.0003 kWh of energy per search, or 1 kJ. For comparison, the average adult needs about 8000 kJ a day of energy from food, so a Google search uses just about the same amount of energy that your body burns in ten seconds.

In terms of greenhouse gases, one Google search is equivalent to about 0.2 grams of CO2. The current EU standard for tailpipe emissions calls for 140 grams of CO2 per kilometer driven, but most cars don't reach that level yet. Thus, the average car driven for one kilometer (0.6 miles for those in the U.S.) produces as many greenhouse gases as a thousand Google searches.

We've made great strides to reduce the energy used by our data centers, but we still want clean and affordable sources of electricity for the power that we do use. In 2008 our philanthropic arm, Google.org, invested $45 million in breakthrough clean energy technologies. And last summer, as part of our Renewable Energy Cheaper than Coal initiative (RE<C), we created an internal engineering group dedicated to exploring clean energy.

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Google Exec to Head Energy Dept?

Newsweek throws out ideas on who will head Obama’s Energy Dept.

Who Will Sit at Energy?

Daniel Stone

Obama's cabinet choices thus far reveal the president-elect's desire to tap big names with long national resumes—Hillary, Robert Gates, Bill Richardson—over the lesser-known folks who wouldn't add shock value but might bring some field or industry experience to his table. With several key cabinet posts still to fill, one pick in particular will reveal exactly how Obama is thinking and what his broader vision is for his cabinet. Whoever he chooses to sit at the head of Energy—one of the several issues he attached the word "crisis" to (economic and environmental were the others)—will indicate exactly how big a risk Obama wants to take on an issue with extremely high stakes.

On the list is Google’s Dan Reicher, Director of Climate Change.

But Obama did campaign on the promise of change. Which shines some light on Dan Reicher, director of climate change and energy initiatives for Google, the Internet giant that seems to have staked its future on getting ahead of everything related to innovation. Google has devoted significant resources to energy tech and power generation for several reasons (not least of which to power its massive farms of computer servers). Reicher served for a period as assistant energy secretary during the Clinton administration, but in moving from Silicon Valley to Washington, he would bring something unique: private-sector experience and a mind-set not currently limited by the bounds of government. Worth mentioning in the same vein is John Bryson, former chairman of Edison International and co-chair of the Electric Drive Transportation Association.

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Google's Reicher, though, does seem to be the man to watch. At the Democratic National Convention in August, an Obama strategist pointed toward Reicher and told a NEWSWEEK reporter "Keep and eye on that guy, they've been talking about him a lot."

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Google Gears Down for Tougher Times

WSJ discusses the tougher times has Google gearing down.

MOUNTAIN VIEW, Calif. -- Corporate austerity is reaching one of the most extravagant spenders of the boom years. Google Inc. has begun to tighten its belt.

For much of its 10-year history, Google spent money at a pace that was the marvel of Silicon Valley. It hired by the thousands and dished out generous perks, including three free meals a day, free doctors, ski trips and laundry facilities, and subsidized personal trainers. It let engineers spend 20% of their time pursuing pet projects. The company's goal was to develop new products that would reduce its nearly total reliance on selling ads connected to Internet searches.

The Data Center group has been effected as well.

Google used to build with abandon new data centers to house its computer servers. It figured that demand for the company's products would inevitably catch up with capacity. Mr. Pichette has made the company pay more attention to aligning its capacity with its needs, say people familiar with the matter. Google's operating committee recently decided to delay opening a new facility in Oklahoma that was planned during flusher times.

Who is Mr. Pichette?

Google recently hired a new chief financial officer, Patrick Pichette. Trained in "Six Sigma" management practices -- a rigid quality-control system designed to eliminate waste -- Mr. Pichette is looking to reduce inefficiencies and delay spending when possible.

Besides slowing things down, these times are forcing shifts in priorities.  If you are a PUE fanatic, your efficiency projects are getting more attention.  Just wait until energy prices start rising.

This messiness is about to spill into public view on two levels. Globally, diplomats are convening over the next two weeks in Poland for a climate-change conference, where the official purpose is to protect the planet and the subtext is to shift the cost to someone else. In the U.S., the same basic battle soon will heat up as President-elect Barack Obama, who has pledged to push for deep cuts in U.S. emissions of global-warming gases, moves into the White House.

One lesson from all this is that regulatory sticks aren't likely to be enough. Financial carrots also will be important to try to convince polluters, whether companies or countries, that cleaning up their act is in their economic interest. Here again, however, those interests are being defined in narrowly local terms.

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Google’s New Green Data Center Site, Austria

DataCenterKnowledge has a post about Google’s new data center in Austria with abundant hydroelectric (green) energy nearby.

Google Confirms New Data Center in Austria

November 21st, 2008 : Rich Miller

Google will build a new data center on this parcel of framland near Kronstruf, Austria.

Google will build a new data center on this parcel of farmland near Kronstorf, Austria.

Google today confirmed that it plans to build a data center in Kronstorf, Austria, where it has purchased 185 acres of farmland for the project. The project has been in the works since May, when news of Google’s site location scouting trips in Austria was published on Twitter by Kronstorf residents.

Here is the Green Energy part.

The land for the new data center is near several hydro-electric power plants on the river Enns, which would satisfy Google’s requirement for the use of renewable energy sources in its facilities.

But, I also found it interesting this site only has 100 people as Google has had up to 200 for many facilities in the US.

Kronstorf also is close to major universities in Linz, Steyr and Hagenberg, which could supply a trained IT workforce. The project is expected to create 100 jobs.

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