Microsoft Launches New Blog for Energy Efficiency Best Practices

Microsoft launched a new blog called “The Power of Software.” This looks like a site you should add to your rss feeds. I am.

Welcome to The Power of Software blog, a new undertaking by the patterns & practices team. As you may know, our traditional focus has been on building guidance that helps software architects and developers successfully design and build applications.

This blog is a slight departure from that. We’re exploring ideas relating to Green IT and the ways we, as a company, can use energy more efficiently. Some currently planned subjects include ways to save energy through the use of software and ways to optimize datacenters. All posts will be written or reviewed by subject matter experts, just like other patterns & practices projects.

We hope this starts a dialog with the community—please let us know the topics that interest you.

RoAnn Corbisier
Editor

The first entry is by Christian Belady and Mike Manos on Microsoft’s experience using PUE in their data centers.

Microsoft’s PUE Experience—Years of Experience, Reams of Data

This short series of articles describes how Microsoft uses Power Usage Effectiveness (PUE), an industry standard metric for the efficiency of a datacenter. Being able to measure and monitor the effective power consumption of a datacenter in terms of the computing power it contains provides a way to ensure that you make best use of resources while minimizing your environmental footprint. This first article introduces PUE and looks at the issues that it can help you to resolve.

Part 1—"What Color is your Datacenter?"

Imagine if a child were to draw a picture of your datacenter. Does it look green, or is it a glowing orange or even as black as night? Look at the individual pieces of equipment in your datacenter—are any of them green?

If you want the picture of your datacenter to look greener (more energy efficient), you could try upgrading items to more energy-efficient equivalents, as if they were pieces of a puzzle that can simply be replaced. This upgrade method is what many companies are using as a way to convince themselves that they are reducing energy costs. The problem is that, unless you look at the big picture and understand how the pieces fit together, you could end up being disappointed with the outcome.

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Figure 1 shows an example of how the painter Seurat demonstrated a scientific approach to painting called pointillism, where the artist uses combination of color dots to create an image that is harmonious and effective, while minimizing the number of colors used. This approach is analogous to management telling their datacenter team, “I want a good looking picture where everything works together and uses as few resources as possible.”

A simple idea needs a simple metric to work. In Seurat's paintings, it is a visual test. For a datacenter, it is an efficiency value—"Tell me what the energy overhead is to run the IT equipment". Microsoft has been using this approach as long as anyone can remember, and when industry groups like The Green Grid started promoting a metric for datacenter efficiency, Microsoft was an early supporter and contributor to the standard as they had years of experience with their own datacenter efficiency metrics.

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Greenest IT Brands - Apple, HP, Microsoft

GreenFactor conducted a recent Green IT brand study.  Apple, HP, and Microsoft are the top Green brands. I was staring at these three companies trying to see a connection. What are these companies doing to make them #1 in the list?

Apple, HP, Microsoft Perceived As Greenest IT Brands

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The one thing that is a connection between Apple, HP, and Microsoft is these companies are my employment resume. In sequence, I worked 5 years for HP, 7 years for Apple, and 14 years for Microsoft. How's that for a coincidence?

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More Silicon, Less Carbon – IT use reduces overall Carbon Emissions

The IT industry is starting to justify its carbon footprint by providing information on how IT reduces carbon emissions in other areas. The Economist has an article on this.

How computers can help to cut carbon emissions

HOW much computing can mankind afford? That is a question the computer and telecoms industries hate to hear. They do not see themselves in the same dirty league as airlines or carmakers, sources of huge amounts of carbon dioxide, but instead as part of the solution. In a pre-emptive strike, a group of technology firms calling itself the Global eSustainability Initiative (GeSI) has joined the Climate Group, a non-profit environmental club, to examine how information and communications technologies (ICT) affect climate change. Their research, released on June 20th, confirms that ICT could in fact do much to reduce greenhouse-gas emissions—but not in the way you might think.

When it comes to emissions, ICT is on a par with aviation. In 2007, according to the report, the world's electronic gear (including PCs, their peripherals, telecoms networks and devices, and the warehouses of corporate machines known as data centres) produced 830m tonnes of CO2—about 2% of total emissions from human activity. Even with technology that uses energy more sparingly, this is expected to grow to 1.4 billion tonnes by 2020. Although PCs, mobile phones and networks will account for most (56%) of this, emissions from data centres will grow the fastest.

And provides specifics in the areas where it sees it removing carbon emissions.

Yet these numbers look much less frightening if, in the words of the study, ICT's “enabling effect” is taken into account. The study calculates that ICT could help to reduce emissions in other industries by 7.8 billion tonnes by 2020, or five times ICT's own footprint. Perhaps the best-known of these enabling effects is to replace face-to-face meetings, which require carbon-belching air travel, with low-emission alternatives such as videoconferencing. John Chambers, the boss of Cisco, a big maker of network equipment, says his company has reduced its carbon footprint by 11% by using its own “telepresence” gear. It also means higher productivity and reduced “wear and tear” on executives, he adds.

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Home Monitoring Infrastructure - Security First, Energy later

In my trip to the Bay Area this weekend, I was able to catch up with friends and family. My brother works at Oracle and my sister works at Intuit. So, we take for granted a lot of our friends work in high tech.

One of the good conversations I had was with Doug Case, VP of Sales for iControl.

Offer Your Customers The Next Generation of Home Protection

Specifically designed for resale by home protection companies and service providers, the Home Security 2.0 integrated solution adds broadband and mobile access, low-cost IP cameras and remote lighting, thermostat and lock controls to traditional monitored security systems for the ultimate consumer experience.

I like talking to Doug and understanding what his company is doing as a strategy. They are putting a monitoring infrastructure in the home which supports a bunch of different scenarios like security, video, temperature/thermostat, and energy. And, their first scenario is security given the marketplace and their target consumer market.  When price points for devices are reached, they will add other monitoring scenarios like energy management. It does make sense their company is called iControl as it is about achieving better control of things in the home.

iControl also reached a milestone by receiving VC funding from Kleiner Perkins and getting John Doerr on their board. Here is some background on John Doerr a big guy in the Green VC space.

His success in venture capital has garnered national attention; he has been and is currently listed on Forbes Magazine's exclusive "Midas List" and is widely regarded as one of the top technology venture capitalists in the world.

Today, Doerr remains one of Silicon Valley's most influential figures. Forbes magazine estimates his net worth to be well over $1 billion. Doerr is a high profile supporter of the Democratic Party in Silicon Valley. Through the TechNet (lobbying organization) he helped found, he has devoted much time and money towards impacting legislation beneficial to the technology and venture capital industries.

Doerr has also invested heavily in "carbon trading" and is a big advocate of its use. In a 2007 TED confrence he was brought to tears using his daughters remarks on "saving the world" urging people to invest in carbon credits as a solution for global warming[[1]].

I am looking to add iControl in my next remodel as it is an interesting way to play around with the same ideas as a data center monitoring system. There are devices out there, but they are not priced for the home market.

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Microsoft says Windows Server 2008 cuts Power Consumption by 10%, What happened to 20%?

InfoWorld writes that Microsoft released a study that Windows Server 2008 cuts power consumption by 10%.

With electricity prices continuing to skyrocket and processors getting ever hungrier for power, it was only a matter of time before Microsoft (NSDQ: MSFT) chimed in with claims that its latest software can cut energy bills. A Microsoft white paper released this week asserts that Windows Server 2008 can cut power consumption by 10% compared with Windows Server 2003 out of the box, and much more if running virtualized.

Microsoft compared power consumption between two installations on the same server with two dual-core processors and 4 GB of RAM, one running Windows Server 2003 R2 Enterprise x64 Edition with SP2 plus hot fixes, and the other running Windows Server 2008 Enterprise Edition, with a hard drive formatting in between.

The company found that Windows Server 2003 used as much as 10% more power despite only being able to deliver 80% of the maximum throughput as its successor. Microsoft attributes these improvements partially to power management features that Windows Server 2008 has enabled by default, like the automatic adjustment of processor performance based on workload.

But, what happened to the 20% Bill Laing discussed with Mary Jo Foley

We've done power management by default in Longhorn Server. And we think average machines will see maybe 20 percent reduction in power use. You kind of slow the clock down when it's not busy. And it's dynamic enough that you can literally slow the clock down across a disk I/O. If you've got nothing to do while you're doing a disk I/O, it actually drops the power use for that short period of time. It's not like sleeping [for] the laptop; this is really short, what they call P-state for processor state.

This continues to support one of my beliefs that power management needs to exist in a bigger picture than the server itself. What is needed is power management to be designed across systems. This part of what the guys at Cassatt Software have done.

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