Information Week tours Microsoft’s San Antonio Data Center under construction

Information Week was given a tour of Microsoft’s San Antonio data center under construction.

Seeding The Cloud

Posted by J. Nicholas Hoover, Jun 20, 2008 02:39 PM

Recently, I got the chance to visit one of Microsoft (NSDQ: MSFT)'s mega data centers for a tour while it was under construction. I'll just say this: creating the infrastructure needed for cloud computing isn't child's play.

Microsoft rolls out data centers as if they were aircraft carriers in the United States Navy. There's the Quincy-class, there's the Dublin-class, and there's the Chicago-class. I myself was at the Quincy-class San Antonio location, a monstrous ship of the online if there ever was one at 475,000 square feet.

And that's only one of the numerous (Microsoft won't give a number) $500-million-or-so data centers the company's got under construction or up and running around the world. With all that going on, Microsoft's got to have a plan in place to figure out when and where to build.

The company uses what Microsoft data center services general manager Mike Manos calls a "continuum strategy." It starts with Microsoft mapping out the world to identify the company's important data center markets. From the maps, Microsoft (duh) determines where new data centers are needed.

There isn’t anything new in this article that hasn’t been reported on previously. But, Microsoft gained more eyes and the writer speculates on the software + services strategy.

P.S. For all of those who read this and say, OK, but what is Microsoft going to use this ridiculous amount of server energy for, check here for more, starting on Saturday. Remember that top Microsoft execs have said that almost every Microsoft product will have a services component or a version delivered as a service going forward, and that Microsoft execs also have hinted at the possibility of utility computing services a la Amazon Web Services. That's a lot of Windows Servers, SQL Servers, and so on. You can be sure that come the end of October, you'll know a lot more.

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Microsoft Reaches a Sustainability Milestone, Life after Bill Gates

When I went to Microsoft in 1992, I told many stories of what the difference is between working at Apple and Microsoft. I’ve had the interesting experience of twice being escorted out of my employer as I went to a competing company.  Yes, when I left HP to go to Apple, within hours of telling them I was going to Apple, security was supervising the packing of my desk. I didn’t realize I was working on something so competitive. When I made my announcement to go from Apple to Microsoft, I was ready to be escorted out the door.

Working at great companies like HP, Apple, and Microsoft, there is an interesting transition they have.  How do they survive after their founders move on? HP made the transition beyond David Packard and Bill Hewlett. Apple’s John Sculley kicked Steve Jobs out, but Steve is back. And, whether Apple will survive beyond Steve Jobs is highly debated. A Barron’s article puts things in perspective.

But what really worries me is the factor that pressured the stock last week: concern about the health of Steve Jobs. More than any other company, Apple is viewed as a creation of its CEO; it's a cult of personality. And, as I noted on my blog last week, many attendees at the developer conference's keynote-address session were taken aback by Jobs' gaunt appearance.

Remember, Jobs just a few years ago received surgical treatment for a rare form of pancreatic cancer. And Apple didn't disclose the situation until months after he had become ill. Last week, in response to press inquiries, it said that its leader recently had a "common bug," which was treated with antibiotics. It wouldn't comment on speculation that he's had a relapse.

While I understand the company's reluctance to respond to rumors -- once you respond to one, it is hard to stop responding -- there's nothing more material to Apple shareholders than the status of its legendary chief's health. I have no idea if the aforementioned bug was the only reason for his ultra-thin appearance, and I hope there's nothing to the rumors.

Nonetheless, even if based on untrue information, last week's selloff was a dry run for the selling that would be triggered if Jobs actually did suffer a relapse. So while I think the iPhone 3G is going to be a big hit, and should boost corporate profits, just realize that there's at least one factor that not even Steve can control.

Bill Gates has reached the point where he is saying good bye to his job at Microsoft.  And, it is news coverage people are competing for to cover. It’s probably bigger news than any Window launch except Win95. Newsweek’s Steven Levy has an article.

In some respects, this week won't be terribly different for Bill Gates than the previous 1,712 weeks he has spent working full-time at Microsoft, the company he co-founded as a teenager. The 52-year-old icon has some one-on-one meetings scheduled with a few of his top technical executives. He has some customer meetings. And, as often happens, he'll go to the television studio on Microsoft's Redmond, Wash., campus to tape a few messages for events he won't be able to attend. In addition, he says, "I hope to write a few memos."

But normalcy will be an illusion. Everybody knows that when the week ends, Bill Gates will walk out of his office for the last time as someone on the clock for Microsoft. (On that final day, the routine will be shredded, and the staff has planned some internal commemorative events.) He'll take a break this summer (including a sojourn to the Beijing Olympics), and beginning in September the new focus of his work life will be the Bill & Melinda Gates Foundation, the organization he began with his wife in 2000. With a current $37.3 billion endowment, it's the world's richest philanthropic institution.

Paul Allen gives words of advice in the Newsweek article.

Treading on uncertain ground like that underlines the difficulties Gates may face in leaving the job he has loved so much. "It may be more of a change than he thinks," says Paul Allen, recalling his own departure from Microsoft in 1983. "You don't always realize how dramatic that transition is going to be when people aren't depending on your decisions day by day."

Microsoft’s transition to life without Bill is a new test in sustainability for the company. Can Microsoft make the transition successfully to life beyond its founder? 

Apple’s transition to life after Steve Jobs has massive risks. When Apple tried to survive after Steve Jobs, Apple needed Steve to come back and rescue the company.  Would Bill come back to Microsoft if it meant saving the company? Without a doubt, but that’s not a sustainable strategy.

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Microsoft Launches New Blog for Energy Efficiency Best Practices

Microsoft launched a new blog called “The Power of Software.” This looks like a site you should add to your rss feeds. I am.

Welcome to The Power of Software blog, a new undertaking by the patterns & practices team. As you may know, our traditional focus has been on building guidance that helps software architects and developers successfully design and build applications.

This blog is a slight departure from that. We’re exploring ideas relating to Green IT and the ways we, as a company, can use energy more efficiently. Some currently planned subjects include ways to save energy through the use of software and ways to optimize datacenters. All posts will be written or reviewed by subject matter experts, just like other patterns & practices projects.

We hope this starts a dialog with the community—please let us know the topics that interest you.

RoAnn Corbisier
Editor

The first entry is by Christian Belady and Mike Manos on Microsoft’s experience using PUE in their data centers.

Microsoft’s PUE Experience—Years of Experience, Reams of Data

This short series of articles describes how Microsoft uses Power Usage Effectiveness (PUE), an industry standard metric for the efficiency of a datacenter. Being able to measure and monitor the effective power consumption of a datacenter in terms of the computing power it contains provides a way to ensure that you make best use of resources while minimizing your environmental footprint. This first article introduces PUE and looks at the issues that it can help you to resolve.

Part 1—"What Color is your Datacenter?"

Imagine if a child were to draw a picture of your datacenter. Does it look green, or is it a glowing orange or even as black as night? Look at the individual pieces of equipment in your datacenter—are any of them green?

If you want the picture of your datacenter to look greener (more energy efficient), you could try upgrading items to more energy-efficient equivalents, as if they were pieces of a puzzle that can simply be replaced. This upgrade method is what many companies are using as a way to convince themselves that they are reducing energy costs. The problem is that, unless you look at the big picture and understand how the pieces fit together, you could end up being disappointed with the outcome.

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Figure 1 shows an example of how the painter Seurat demonstrated a scientific approach to painting called pointillism, where the artist uses combination of color dots to create an image that is harmonious and effective, while minimizing the number of colors used. This approach is analogous to management telling their datacenter team, “I want a good looking picture where everything works together and uses as few resources as possible.”

A simple idea needs a simple metric to work. In Seurat's paintings, it is a visual test. For a datacenter, it is an efficiency value—"Tell me what the energy overhead is to run the IT equipment". Microsoft has been using this approach as long as anyone can remember, and when industry groups like The Green Grid started promoting a metric for datacenter efficiency, Microsoft was an early supporter and contributor to the standard as they had years of experience with their own datacenter efficiency metrics.

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Microsoft Tells Enterprise Software Developers Power is Critical Issue

Found out that Pat Helland went back to Microsoft, and guess what.  He is telling enterprise software developers they need to to be aware of power consumption. Most of you don't know Pat, but he is significant enough for Mary Jo Foley to blog his return back to Microsoft.

Former (Microsoft) Platform Architect Pat Helland — who spent the past couple of years over at Amazon.com helping the company with its service-oriented-architecture (SOA) strategy — quietly rejoined Microsoft in early March <2007>.

Here is Pat's blog entry about his 2 years at Amazon before his return to Microsoft.

What about Amazon?  I worked there almost two years and found it fascinating to see the amazing technology and super smart people creating that scalable and reliable web site.  Amazon’s use of service oriented architecture is one of the world’s most advanced (if not THE most advanced).  Watching the application of process, discipline, and organization to a rapidly evolving disconnected and yet connected business problem gave me a much deeper understanding of the challenges faced by all enterprises.  It was my privilege to work with people across the entire development arm of the company and to focus in on the area of the product catalog, search, and buyability (i.e. who is allowed to buy a product from which merchant and at what price).  This is service oriented architecture at its best.  It was a great experience but I truly missed the opportunity to communicate more broadly through the industry and, frankly, decided that I missed Microsoft and its customers!

Pat's presentation to 3,000 developers at a Nov 2007 TechEd event is his first public appearance back at Microsoft. The below slide shows he is educating software developers on the cost of the data center power.  I wonder how much of what he learned about power is from when he was at Amazon, because when I knew Pat at Microsoft he didn't talk about the power subject.

Forward this presentation on to your software developers to help them to start thinking about power.

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