Official Google Blog Post, Efficient Data Center Summit

Google has their official web site on their Efficient Data Center up.

Efficient Data Center Summit
April 1st 2009

On April 1st, we hosted leaders of the IT industry to discuss best practices for improving data center efficiency. The day was spent discussing how to make significant reductions in resource use while meeting service requirements. Saving electricity and water is not just good for the environment, it makes good business sense too. Being "green" reduces operating costs and can keep our industry competitive; it is the economic advantage that makes efficiency truly sustainable.

For those who could not attend in person, you can view the slide decks from the event below, or watch videos of the entire day here:

Part 1: Green Grid, Google's PUE, What's Next

Part 2: Best Practices, Data Center Tour, Panel Q & A

Part 3: Sustainable Data Centers, Water Management, Wrap Up

And, they have their blog post on it to spread the word.

Designing lean, green, energy-saving machines

4/09/2009 12:32:00 PM

Last week Google hosted a Data Center Efficiency Summit, bringing together approximately 160 industry leaders to share insights and best practices. Since it was April Fool's Day, we threw in a few jokes to keep the atmosphere fun (oil-cooled data center, anyone?), but the topic is serious: How can the IT industry keep growing while also exercising good environmental stewardship?
We disclosed for the first time details about the design of our ultra-efficient data centers. We also provided a first-ever video tour of a Google container data center as well as a water treatment facility. We detailed how we measure data center efficiency and discussed how we reduced our facility energy use by up to 85%. The engineers who developed our efficient battery backup solution even brought an actual Google server to the event.

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Changing Data Center Construction – Mike Mano’s Impact

I”ve had the pleasure of having many conversations with Mike Manos at various data center events, and discussing how data centers need to be built.  The latest vision was explained in Mike’s post on generation 4 data centers.

Our Vision for Generation 4 Modular Data Centers - One way of Getting it just right . . .

December 2, 2008 by mmanos

image

Data Centers are a hot topic these days. No matter where you look, this once obscure aspect of infrastructure is getting a lot of attention. For years, there have been cost pressures on IT operations and this, when the need for modern capacity is greater than ever, has thrust data centers into the spotlight. Server and rack density continues to rise, placing DC professionals and businesses in tighter and tougher situations while they struggle to manage their IT environments. And now hyper-scale cloud infrastructure is taking traditional technologies to limits never explored before and focusing the imagination of the IT industry on new possibilities.

What led Mike to this vision was he had a complete team.  His team ran data centers, builds data centers, and designed them.

This holistic view allowed Mike’s team to think about the complete lifecycle of a data center, and question the existing standards.  As much as people think about changing data center construction, the secret to Mike Manos’s technique was how the team was organized.

Think about how your data center teams are organized and can they question the existing data center methods.

The data center industry is poised on a transition. What is the most efficient way to deliver information. The most efficient is going to have the lowest costs to provide information services.

The rapid growth of netbooks and mobile devices is make the data center’s role more important.

We can thank Mike for showing how data center organizations should be organized to be innovative.  Here is Mike’s role at Digital Realty Trust.

In his new position at Digital Realty Trust, Manos will oversee datacenter design and construction across the Company's global portfolio of properties as well as oversee Technical Operations for the organization.

Are you ready to change your data center organization?

Oh yeh.  This also means you need to question your whole data center supply chain as well.  Who are the right supplier/partners to build the efficient data centers?

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Where’s Mike Manos? Not Microsoft, Now Digital Realty Trust

I heard rumors Mike Manos was moving on, and now it is publicly confirmed..

Microsoft’s Manos Joins Digital Realty Trust

April 8th, 2009 : Rich Miller

manosMichael Manos, who was a key architect of Microsoft’s data center strategy, has left the company and accepted a position with Digital Realty Trust (DLR). Manos will serve as Senior Vice President of Technical Services for Digital Realty, the world’s largest data center landlord, the company said today. Manos (pictured at left) had been General Manager of Data Center Services for Microsoft Global Foundation Services, and was responsible for data center construction, design and operations for all Microsoft’s data centers around the world. He had been a key advocate for containerized design principles seen in Microsoft’s widely discussed Generation 4 design.

In his new position, Manos will oversee data center design and construction across Digital Realty’s global portfolio of properties, as well as technical operations. Manos will also spearhead the launch of a new professional services offering that the company will unveil shortly.

Note the comment that Mike is heading up a new professional services offering.  I think Digital Realty Trust’s HR department will find they have a 100x increase in their job applications with this PR.

Congratulations Mike!

Who can blame Mike for taking a job where he was a Microsoft General Manager and is now a Sr VP?  

As Mike has been a blogger, we can hope he keeps up the blogging effort at Digital Realty Trust and shares more of his knowledge as he has had 2 different blogs to share information.

http://loosebolts.wordpress.com/

http://blogs.msdn.com/the_power_of_software/

http://unthrottled.spaces.live.com/default.aspx?sa=35412932 (retired)

 

I am sure it will not be long before we see Mike presenting at a data center conference as Digital Realty Trust Sr. VP.

Here is the official Digital Realty Trust Press Release.

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Microsoft’s Steve Ballmer e-mail: Investing in Environmental Sustainability

ArsTechnica has post on Microsoft’s aim to reduce carbon emissions by 30%.

Microsoft aims to reduce carbon emissions by 30 percent

90,000 Microsoft employees in over 100 countries around the world have been asked to help reduce Microsoft's environmental footprint by at least 30 percent.

By Emil Protalinski | Last updated March 16, 2009 12:40 PM CT

Microsoft aims to reduce carbon emissions by 30 percent

In a post last week on the Microsoft's Environment Sustainability Blog, Rob Bernard, Chief Environmental Strategist, explained Microsoft's goals for the environment: "Today, I want to focus on our carbon footprint goal. We understand that environmental action must begin at home. Today, Steve announced to all employees that Microsoft has set a goal to reduce its carbon emissions per unit of revenue by at least 30% compared with 2007 levels by 2012. We'll achieve this goal by improving energy use in our buildings and operations, reducing air travel, and increasing our use of renewable energy." I recommend checking out the full letter as it's a good read; TechFlash also has Ballmer's memo in full.

Microsoft’s Rob Bernard mentions Steve Ballmer’s email.

Reducing Microsoft’s carbon footprint

Today, our CEO Steve Ballmer sent an e-mail to all Microsoft employees about Microsoft’s long-term commitment to increase our focus around environmental sustainability. As Microsoft’s Chief Environmental Strategist, I’m humbled and excited that Steve has asked our more than 90,000 Microsoft employees in over 100 countries around the world to help reduce Microsoft's environmental footprint; accelerate the development of software solutions and advance scientific research to address some of the most pressing issues of our time, -- energy and climate change.

But let’s straight to the email. Here is Steve Ballmer’s e-mail in full from Tech Flash.

From: Steve Ballmer

Date: March 11, 2009

To: Microsoft - All Employees

Subject: Investing in Environmental Sustainability

Microsoft has a long tradition of tackling tough challenges at a global scale. It started with our original vision of a computer on every desk and in every home. It continues with our current mission, which is to help people and businesses throughout the world realize their full potential. Today, society faces concerns about energy use and about dangerous changes to our climate and environment. Microsoft is committed to helping address these challenges.

Even in this difficult economic environment, working on the issues of energy use and environmental change provides an opportunity to make a difference in the world. It’s the right thing to do. And it’s also an opportunity to grow, as the world transitions to new ways of using energy and managing natural resources. Serious efforts to address climate change will require that software plays an even greater role in our economy and our everyday lives. In the near future, applications will help individuals and enterprises track and improve their carbon footprint, while scientific computing will enable fundamental breakthroughs in our understanding of complex ecosystems.

Microsoft offers solutions today like virtualization, power management, and collaboration tools that can help customers reduce their energy usage, lower greenhouse gas emissions, and cut costs.

Now we are taking the next step in our efforts to help address global environmental challenges by focusing on three core areas where Microsoft can achieve the greatest impact for our customers, for society, and for the company.
Using Information Technology to Improve Energy Efficiency Today society has the opportunity to use software to help eliminate more greenhouse gas emissions annually than are currently released by all sources combined in the United States. At Microsoft, we are working to accelerate technology breakthroughs that enable the transition to a cleaner, more energy-efficient economy. Our investments will focus on:

Reducing the energy use of information technology: With energy efficiency gains, the IT industry can dramatically increase computing productivity without increasing the amount of energy consumed by computers.

Enabling an ecosystem that uses IT to improve energy efficiency: Microsoft will work with other leading companies to use software to drive significant energy efficiency gains in everything from buildings and transportation to manufacturing and energy grids.

Building applications and services to track carbon emissions: To effectively reduce greenhouse gasses we need the ability to measure them accurately. Microsoft is developing solutions that will help businesses and governments track carbon emissions.
Accelerating Research Breakthroughs

Scientific research into the impact that humankind has on complex environmental and biological systems will help provide the insights needed for effective policy change in government and increased environmental awareness in people. It will also provide the foundation for technological advancements in energy usage, resource management, and environmental planning. Microsoft Research is working with leading scientists to expand the boundaries of our knowledge of the planet. We’re also working to create the tools, technologies, and models to help accelerate scientific understanding on a global scale. Our efforts include:
Enabling fundamental advances in science: Microsoft is working with the scientific community to monitor environmental conditions and develop computational methods and tools to help scientists correlate and analyze data across research efforts.

Modeling the impact of climate change: Microsoft is helping to create advanced modeling technologies that will improve our understanding of global and local climate changes and the environmental consequences of human activity on species and ecosystems.

Providing access to computing power for the scientific community: Microsoft will work with leading scientists around the world to provide access to our facilities, research, collaboration tools, and computing power to help them advance scientific research.

Responsible Environmental Leadership

Microsoft will cut the rate of our carbon emissions and continue to invest in efforts to significantly reduce our use of natural resources. The steps we’re taking include:
Reducing Microsoft’s carbon footprint: Our goal is to reduce our carbon emissions per unit of revenue by at least 30 percent compared with 2007 levels by 2012. Steps we’ll take to achieve this include improving energy efficiency in our buildings and operations, reducing air travel, and increasing our use of renewable energy.

Optimizing our supply chain: We’ll focus on reducing the environmental impact of our supply chain—from how we deliver software to customers, to environmental practices in factories building our devices, to the food we serve.

Reducing our impact on the environment: We’ll continue to invest in programs and search for opportunities to reduce the environmental impact of our operations, including our waste stream, our water use, and our use of materials.
Together, these efforts represent an important long-term initiative for the company. We have a tremendous opportunity to help change not only the way we run our own operations, but also, through the power of software, to help our customers significantly reduce their impact on the planet.
For more information on these efforts, I encourage you to watch the Environmental Sustainability Webcast with Craig Mundie, Kevin Turner, and Rob Bernard, and to visit www.microsoft.com/environment.
Steve

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200 + articles on Microsoft Research Intel Atom Based Servers

I wrote about Intel Atom based servers starting in Aug 2008, and people thought it was silly to think of Intel Atom as a server product.

Well, thanks to Microsoft Research’s Intel Atom project, there are now over 200 articles about the idea of Intel Atom Servers. http://news.google.com/news?pz=1&ned=us&hl=en&q=intel+atom+microsoft+research

Microsoft tests Intel Atom netbook processor for 'green' servers

Computerworld - ‎2 hours ago‎

Judging by the $300 to $400 cost of Atom-based netbooks, Ohara said that racks of Atom-based server blades could be made for even less. "Intel hates this ...

Microsoft experiments with servers based on Intel Atom processors FierceCIO

all 4 news articles »

Boston Globe

Microsoft TechFest: A pinch of your fingers and images, videos move

Seattle Times - ‎Feb 25, 2009‎

... data center built from 100 of the low-power Intel Atom processors used in cheap netbook computers. Hrvoje Benko, of Microsoft's advanced research group, ...

Microsoft builds atomic cloud ComputerWeekly.com

Microsoft plays with small, sleepy servers Register

Microsoft debuts cloud R&D team EETimes.com

GigaOm  - Enews 2.0

all 200 news articles »

DigitalJournal.com

Microsoft studies new ways to turn servers on and off

DigitalJournal.com - ‎Feb 25, 2009‎

With Project Marlowe, Microsoft is looking at trade-offs between using a large amount of Intel Atom chips compared to using Intel Xeon chips. The Intel Atom ...

Microsoft powers data centres with netbooks Inquirer

all 3 news articles »

New York Times Blogs

Microsoft Studies the Big Sleep

New York Times Blogs - ‎Feb 24, 2009‎

With Marlowe, Microsoft has created a prototype server that relies on Intel’s Atom chip, most often found today in ultra-portable computing devices like ...

And, thanks to Eric Lai from ComputerWorld  I am in one of the articles as well. ;-)

Because they were designed for laptops and netbooks, Atom CPUs can be quickly put into sleep/hibernate states and then quickly woken up, said Dave Ohara, a consultant who runs the Green Data Center blog,unlike desktop and server CPUs.

The next step is a big name Server OEM shipping an Intel Atom server.  Here is a scary # for Intel quoted in the NYtimes.

With Marlowe, Microsoft has created a prototype server that relies on Intel’s Atom chip, most often found today in ultra-portable computing devices like netbooks. Such chips consume about one-tenth as much power as a regular Xeon server chip from Intel, and computer boards based on the chip cost about $70 instead of $1,000. The Atom chips, however, can perform only about one-fourth the amount of work in a given period of time as the Xeon chips, said Navendu Jain, a Microsoft researcher, during an interview Tuesday at the company’s headquarters.

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