Microsoft’s Daniel Costello and Christian Belady Container Data Centers Video

cnet news has a video interview of Daniel  Costello and Christian Belady.

Many of your recognize Christian.  Daniel is not as well known, and brains behind the 4th generation Microsoft data center.

But Microsoft has indicated how the next generation of data center will improve upon the Chicago design.

Moving to containers allows Microsoft to bring in computing capacity as needed, but still requires the company to build the physical building, power and cooling systems well ahead of time. The company's next generation of data center will allow those things to be built in a modular fashion as well.

Daniel had an interview with PCworld that gives you some ideas of his thinking.

"The idea of modular, portable data centers is key to the industry's future," said Daniel Costello, Microsoft director of data center research, in a presentation at GigaOM's Structure 08 conference in San Francisco. "That's why I'm here to talk about data centers, not just for Microsoft but for our customers as well."

Buying these boxes from server vendors can be more energy-efficient and cost-effective than building a new, traditional data center, he said, and Microsoft sees them as more than just a way to add extra computing capacity at short notice. "We see them as a primary packaging unit," he said.

Using shipping containers is part of an effort by Microsoft to radically rethink its data centers, as it tries to add more computing capacity in a way that is cost effective and power efficient. "At Microsoft, we're questioning every component in the data center, up to and including the roof," Costello said. That includes "eliminating concrete from our data center bills."

"The definition of a datacenter has changed. It's not just bricks and mortar any more, and moving forward, we think it can be a lot more energy efficient," he said.

But vendors building portable data centers today are filling them with equipment that was designed for traditional data centers. "Moving forward, we need to design systems specifically for this form factor. If we look at the containers, that form factor will change over time as well."

Microsoft has approached every major server vendor about providing it with equipment, Costello said. He said he thinks "all major vendors" will offer portable data centers within the next two years. Vendors offering them today include Sun Microsystems, Verari Systems, Rackable Systems and American Power Conversion.

The cost benefits come partly from economies of scale. Shipping 2,000 servers in a container is more cost-effective than shipping and installing separate racks, and portable data centers don't require raised floors or as much wiring.

They can offer a better "power unit efficiency" ratio than do traditional data centers, he said. PUE is a measure of a data center's power efficiency. If a server demands 500 watts and the PUE of a data center is 3.0, the power from the grid needed to run the server will be 1500 watts, according to a definition from the Green Grid industry consortium.

"We've seen PUE at a peak of 1.3" in modular data centers, Costello said, compared with between 1.6 and 2.0 for a traditional data center.

The containers can accommodate 1,000 watts per square foot, allowing companies to power a lot more servers in a given area, he said. Many companies are unable to add more equipment to their data centers because power supplies and cooling equipment are at maximum capacity. The portable data centers are an alternative to building new facilities or extending old ones.

Daniel mentions some of the downsides of containers.

There are some drawbacks and plenty of questions to be answered, he said. Some of the cons include a higher cost of failure if the power to a container is cut off, as well as new risks in terms of regulatory compliance. In addition, portable data centers offered today can't accommodate servers from multiple vendors, he said.

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Cloud Computing PR disaster - Failure Sinks the Server in Microsoft/Danger’s Client/Server Model – Client Data unrecoverable

In spite of all the effort spent on disaster recovery and redundancy it is amazing how fragile IT systems can be.  The latest disaster is T-Moblie sidekick, built on the Microsoft acquired Danger client/server platform.

If T-Mobile was smart they’d offer free account transfers to Google Android or RIM smartphones for anyone who wants to dump their sidekick device.  How you handle the outages to survive is the sign of maturity.  One example of handling a crisis situation is Johnson and Johnson’s Tylenol crisis.

"The PR industry has an important role to play in helping companies identify and manage risks that could damage their reputation." Nick Purdom of PR Week

THE TYLENOL CRISIS, 1982

Johnson and Johnson survived based on its credo defined in 1943.  We’ll see if T-Mobile, Sidekick or Microsoft Danger will survive.

The Danger platform is a client/server model.

The Danger client/server model

Diagram of: Danger Platform

view PDF »

A powerful client-server architecture


IP-based communications allow you to develop powerful web
services, real-time information, and networked applications.


Guaranteed delivery of data
Powerful HTTP library
Device-to-device communications
Asynchronous network communications
REST, XML/RPC and SOAP
All application data is backed up to the Danger Service
Encryption and authentication are managed by Danger

It will be interesting to know if we will ever know the full story.  One speculation was the data loss was caused by an attempted upgrade to the storage array without backing up first.

In the Danger case, it appears from initial speculation that the data was lost because they attempted to upgrade a storage array without backing it up first. Here is a case of smart and rational people who do this for a living at one of the best companies in the world, and they didn't even bother making a backup ¿ so what hope do we have? Relying on the cloud as a backup didn't work, because somebody forgot to backup the backup.

T-Mobile has started to manage the PR nightmare.

Sidekick customers, during this service disruption, please DO NOT remove your battery, reset your Sidekick, or allow it to lose power.

Updated: 10/10/2009 12:35 PM PDT

T-MOBILE AND MICROSOFT/DANGER STATUS UPDATE ON SIDEKICK DATA DISRUPTION

Dear valued T-Mobile Sidekick customers:

T-Mobile and the Sidekick data services provider, Danger, a subsidiary of Microsoft, are reaching out to express our apologies regarding the recent Sidekick data service disruption.

We appreciate your patience as Microsoft/Danger continues to work on maintaining platform stability, and restoring all services for our Sidekick customers.

Regrettably, based on Microsoft/Danger's latest recovery assessment of their systems, we must now inform you that personal information stored on your device - such as contacts, calendar entries, to-do lists or photos - that is no longer on your Sidekick almost certainly has been lost as a result of a server failure at Microsoft/Danger. That said, our teams continue to work around-the-clock in hopes of discovering some way to recover this information. However, the likelihood of a successful outcome is extremely low. As such, we wanted to share this news with you and offer some tips and suggestions to help you rebuild your personal content. You can find these tips in our Sidekick Contacts FAQ. We encourage you to visit the Forums on a regular basis to access the latest updates as well as FAQs regarding this service disruption.

In addition, we plan to communicate with you on Monday (Oct. 12) the status of the remaining issues caused by the service disruption, including the data recovery efforts and the Download Catalog restoration which we are continuing to resolve. We also will communicate any additional tips or suggestions that may help in restoring your content.

We recognize the magnitude of this inconvenience. Our primary efforts have been focused on restoring our customers' personal content. We also are considering additional measures for those of you who have lost your content to help reinforce how valuable you are as a T-Mobile customer.

We continue to advise customers to NOT reset their device by removing the battery or letting their battery drain completely, as any personal content that currently resides on your device will be lost.

Once again, T-Mobile and Microsoft/Danger regret any and all inconvenience this matter has caused.

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Amazon and Google Rule The Cloud, says Study

As if we needed a study to tell us Amazon and Google rule cloud services.  Well, I guess someone didn’t know as they paid for research.  news.com has the post.

Study: Amazon and Google rule the cloud

by Dave Rosenberg

If recent research is any indication, Amazon.com and Google are winning the cloud game.

Evans Data on Tuesday released a report (registration required) on how developers perceive cloud service providers related to cloud services offerings, including their completeness and the companies' ability to execute on the vision.

Janel Garvin, the founder of Evans Data and the author of the report, provides excellent insight into the current state of the market and how quickly things could change, if certain large vendors (notably AT&T and Microsoft) got their acts together more quickly.

Given their robust services, it isn't surprising that Amazon and Google top the list. And although IBM, VMware, and Microsoft trail, each offers important components of cloud infrastructure.

Cloud leaders

Cloud leaders

(Credit: Screenshot by Dave Rosenberg/CNET

An interesting perspective in the article.

Google got the top nod from developers for scalability, reliability, uptime, and best value, and Garvin states that Google "shows more strength in both perceived capabilities and perceived ability to execute, and the adoption patterns for Google are stronger, going into the future." However, Google's offering via AppEngine is nowhere near as robust as Amazon's Web Services capabilities.

The big vendor that continues to be late to the cloud game is Microsoft, which, despite an army of developers interested in Azure and other cloud services, has yet to offer a production-ready product. Says Garvin:

The two companies that truly straddle the cloud worlds, AT&T and Microsoft, both have excellent potential: through existing physical infrastructure in the case of AT&T or as in the case of Microsoft, by virtue of a prodigious developer network and well-known software capabilities. But, both are late to the party. And, in a market that's evolving as quickly as this one, that's a significant handicap.

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Microsoft Container Data Center Video

Here is the video of Microsoft’s server containers being installed in the new Chicago data center.  Below are screen captures from the video.  These screen shots are only interesting because we know there are 2,000 + servers in the containers.  Otherwise it’s not that interesting if you don’t know what is in it.  Which is probably another reason why this is not mass tech media news.

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Microsoft Chicago Data Center Container Bay

It’s too bad the Container data center isn’t getting better press.

The problem is directly related to this one blog entry http://blogs.technet.com/msdatacenters/archive/2009/09/28/microsoft-celebrates-chicago-data-center-grand-opening.aspx vs. the Microsoft EMEA web site ttp://www.microsoft.com/emea/presscentre/pressreleases/DublinDataCentrePR_240909.mspx.

Keep this example in mind if you want good media coverage.  Many times I am in the role of a media guy, and hang out with media people.  They need help to tell good stories.

BTW, the best quotes I’ve seen are InformationWeek.

Microsoft isn't done pushing this modular approach, says Daniel Costello, director of the company's data center research and engineering. Its researchers are working on ways to deliver air conditioning and heating as modular units as well, since they're a huge part of a data center's fixed equipment costs.

And there's a wide open space in the middle of the Chicago data center, where there are no yellow parking space lines painted. The next generation of modular units won't be shipping containers, Costello says—though he's not yet ready to say what form they will be.

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Microsoft’s Green beats Container Data Center for Media coverage

I’ve been trading some email with other data center people and they are disappointed that the Microsoft Dublin Green Data Center is getting better coverage than Microsoft’s Container Data Center.

Why? Two main points.

1) I would say the media team did a better job of having content for the European press in Dublin, than the US press for Containers.  See the EMEA web site http://www.microsoft.com/emea/presscentre/pressreleases/DublinDataCentrePR_240909.mspx  I can’t find anything on the US site for Containers.

2) Also, having two data center press events back to back almost guaranteed the second one will get less coverage.

Here is Rich Miller’s Container Data Center coverage.

Microsoft Unveils Its Container-Powered Cloud

September 30th, 2009 : Rich Miller

microsoft-chicago-containers

A look at one of the double-decker data center containers housed at the massive new Microsoft data center near Chicago. The facility includes both raised-floor space and plug-n-play bays for containers packed with servers.

As the bay door opens at Microsoft’s enormous new Chicago data center, the future backs in on a trailer. Forty-foot long containers packed with servers are unloaded with winches, and stacked two-high onto “air skates” that float on compressed air. Using the air skates, as few as four employees can move the 60-ton stack into place in Microsoft’s “container canyon” in the lower floor of the facility in Northlake, Ill.

Rich has two entries on Dublin.

http://www.datacenterknowledge.com/archives/2009/09/24/microsofts-chiller-less-data-center/

Microsoft’s Chiller-less Data Center

September 24th, 2009 : Rich Miller

An aerial view shows rooftop air handers supporting free cooling of Microsoft's Dublin data center, which opens today. (Image: Microsoft Corp.)

An aerial view showing rooftop air handlers at Microsoft's Dublin data center, which opens today. (Image: Microsoft Corp.)

Microsoft has joined Google on the new frontier of energy efficiency – the chiller-less data center. Microsoft today announced that its huge facility in Dublin, Ireland is running without any chillers. Outside air is drawn into the facility to cool the thousands of servers powering the company’s “Live” suite of online services for users in Europe, the Middle East and Africa.

http://www.datacenterknowledge.com/archives/2009/09/28/gallery-microsofts-dublin-data-center/

Gallery: Microsoft’s Dublin Data Center

September 28th, 2009 : Rich Miller

The exterior of the new super-efficient Microsoft data center in Dublin, Ireland.

The exterior of the new energy-efficient Microsoft data center in Dublin, Ireland.

Microsoft’s new data center in Dublin will power much of the company’s global cloud computing operation, while using far less energy and water than typically consumed in other data centers of this scale. We’ve put together a photo gallery offers a closer look at the design innovations driving its efficiency, including photos of the server room and data center interior and a diagram of the free cooling system. See our photo feature,Inside Microsoft’s Dublin Mega Data Center.

News.com has nice picture and a promise for more.

Microsoft's Chicago data center offers a merge of old and new techniques. The ground floor features sealed containers with tightly packed racks of servers, while the second floor houses more traditional server rooms.

(Credit: Microsoft)

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