Which do you like? Google's 5 data center best practices or Microsoft's list of 10

How you present information can make a big difference on the perception.  Here are two different ways to present which are fundamentally the same ideas from Google and Microsoft.

It is fairly obvious which one is more user friendly.

Microsoft released its update 10 Business Practices for Environmentally Sustainable Data Centers and posted a document here.

Google has their Data Center Best Practices with a list of 5.

1. Measure PUE

You can’t manage what you don’t measure, so characterize your data center’s efficiency performance by measuring energy use. We use a ratio called PUE - Power Usage Effectiveness - to help us reduce energy used for non-computing, like cooling and power distribution. To effectively use PUE it’s important to measure often - we sample at least once per second. It’s even more important to capture energy data over the entire year - seasonal weather variations have a notable affect on PUE.

2. Manage airflow

Good air flow management is fundamental to efficient data center operation. Start with minimizing hot and cold air mixing by using well-designed containment. Eliminate hot spots and be sure to use blanking plates for any unpopulated slots in your rack. We’ve found a little analysis can pay big dividends. For example, thermal modeling using computational fluid dynamics (CFD) can help you quickly characterize and optimize air flow for your facility without many disruptive reorganizations of your computing room. Also be sure to size your cooling load to your expected IT equipment, and if you are building extra capacity, be sure your cooling approach is energy proportional.

3. Adjust the thermostat

Raising the cold aisle temperature will reduce facility energy use. Don’t try to run your cold aisle at 70F; set the temperature at 80F or higher — virtually all equipment manufacturers allow this. For facilities using economizers (we strongly recommend it), running elevated cold aisle temperatures is critical as it enables more days of “free cooling” and more energy savings.

4. Use free cooling

“Free cooling” is removing heat from your facility without using the chiller. This is done by using low temperature ambient air, evaporating water, or using a large thermal reservoir. Chillers are the dominant energy using component of the cooling infrastructure; minimizing their use is typically the largest opportunity for savings. There is no one ‘right’ way to free cool - but water or air-side economizers are proven and readily available.

5. Optimize power distribution

Minimize power distribution losses by eliminating as many power conversion steps as possible. For the conversion steps you must have, be sure to specify efficient equipment transformers and power distribution units (PDUs). One of the largest losses in data center power distribution is from the uninterruptible power supply (UPS); be sure to specify a high efficiency model. Also keep as high a voltage as close to the load as feasible to reduce line losses.

 
The Microsoft blog post is not as simple as Google’s.

Microsoft’s Top 10 Business Practices for Environmentally Sustainable Data Centers

Posted by Global Foundation Services in
Data Centers, Efficiency and Sustainability
blog author image

Dileep Bhandarkar Ph.D.,

Distinguished Engineer,

Global Foundation Services

Microsoft recognizes the tough challenges that data center and IT managers face today as they struggle to support their businesses in the face of rising costs and uncertainty about the future. But the fact is - being “lean and green” is good for both the business and the environment.

It isn’t always easy to know where to begin in moving to greener and more efficient operations. With that in mind-we are sharing our updated Top Ten Best Business Practices for Environmentally Sustainable Data Centers white paper. In this rapidly changing environment it is important that we all continually reassessed and share our best practices with each other. For this reason, senior members of Microsoft’s Global Foundation Services (GFS) team have pooled their key learnings in this white paper.

As you’ll read in the list of best practices we’ve compiled, companies can make major gains by providing incentives to your team to reduce energy consumption and drive greater efficiencies across the entire data center and employing a wide range of practices that can collectively add up to significant gains. Microsoft has been using these practices for several years now and has found that in addition to helping to improve environmental sustainability, they make best use of our resources and help us stay tightly aligned with our core strategies and business goals. 

Microsoft’s top ten best practices for creating sustainable data centers are based on some basic principles: 

Effective resource utilization matters.Energy efficiency is an important element in Microsoft business practices, but equally important is the effective use of resources deployed. We eliminate features that are not essential for operating the services. This principle drives our efforts to right size our servers based on application requirements. Virtualization also improves server utilization by consolidating multiple instances of an application on the same hardware. Our data center designs offer various levels of redundancy to meet the resiliency needs of the different applications.

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Standardization reduces variability and improves agility and costs, while reducing errors.  A major initiative in Microsoft data centers involves standardizing the platform. High degree of variability in the infrastructure can increase costs. Standardizing on a small set of servers, network equipment and data center technologies can drive economies of scale, and reduce support costs. Custom deployments are more error prone and expensive.

A holistic approach to total cost of ownership is essential.It is tempting to make purchase decisions based on acquisition costs, but often support and operating costs can be a dominant factor over the life of the equipment. The total cost of ownership should be evaluated against the value proposition of the equipment purchased. For example, consider the cost/performance of your servers instead of just performance. Make sure that reducing costs in one aspect of the operation does not increase cost somewhere else. Spending more on a higher efficiency power supply can reduce the total cost of ownership!

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Wouldn't it be great if Microsoft told the XBox Live Data Center story

Harvard Business Review has a post on how cool XBox is. 

Xbox Live is easy to miss. It's a $2 billion revenue business embedded within the $9 billion revenue entertainment/devices business of the $73 billion revenue of Microsoft overall. If Xbox Live was a standalone business, its 40 million members would be dwarfed by user base of Linkedin, Twitter, Zynga and Facebook. But while Xbox Live's membership is less than 20% of the size of Zynga (a comparable gaming company), it likely has nearly double the gross profit that Zynga generates. Not bad for the old guy.

I discovered Xbox Live first via my brother-in-law Joel, a technology executive and gaming enthusiast from Seattle, and my junior high buddies, Emmett and Reid, from Hawaii. I hadn't played video games in years, but Xbox Live was a game changer. We were able to play each other and talk to one another despite living thousands of miles apart. It was a way to compete with one another as we caught up. We could also compete as a team against others, much like playing pick up sports at the park or having poker night. I positioned it to my wife (who was less than enthusiastic) as a way of keeping up with my friends from home. This worked at first, although the jig was up when she would ask how Emmett's family was doing and I'd respond with, "Um...I forgot to ask, but his sniper skills are just fine."

This got me thinking.  How cool would it be to have the XBox Live guys to give a talk at a data center conference.  Being ex-Microsoft, I have some friends over there, I could give it a try.

I wonder which data center conference I would try to get them in.  Huh, the one that says I don't have media status and cannot attend as media and has a focus on its analyst  services and vendor sponsorship.  Nah.  To be clear there are two data center conferences I think of when I eliminate the media status issue.

What conference would be supportive and give a good spot for a presentation and have a large attendance?  The list is short.

Part of the HBR story is how the XBox live story is an inspiration for old established companies.  I think I just thought of some other people who I could contact at Microsoft.

Malcolm Gladwell misses #1 reason why his 50 yr prediction of Gates being remembered vs. Jobs will be true

i worked at Apple from 1985 - 1992 and at Microsoft from 1992 - 2006.  There are actually a fair amount of people who have made the move from Apple to Microsoft.  More and more I hear there are people who are moving from Microsoft to Apple.  I even know people who went from Apple to Microsoft and back to Apple.

But, after 50 years who would remember this.  The below is a video of Malcolm Gladwell being interview at an event celebrating Jamaica's 50 year of of independence.

Geekwire reports on a Youtube video recorded by Toronto Public Library's Appel Salon interviewing Malcolm Gladwell.  Here is the video.

The best part starts at 9:26 mark.  Go here.

The Geekwire article does a good job digging through and transcribing the video.

“I firmly believe that 50 years from now he’ll be remembered for his charitable work. No one will even remember what Microsoft is, and all the great entrepreneurs of this era, people will have forgotten Steve Jobs. There will be statues of Gates across the third world and … there’s a reasonable shot … because of his money, we will cure malaria.”

One of the main points that Malcolm makes is Bill Gates and Steve Jobs were some of the best businessman.

“Think about it, look, all of the things that made him a brilliant self-promoter, they overlap with what made him a great businessman, right? He was brilliant at understanding the image he wanted to craft for the world. What was brilliant about Apple? He understood from the get-go that the key to success in that marketplace was creating a distinctive and powerful and seductive brand, and he was as good at doing that for laptops as he was for himself.”

Malcolm made this a person vs. person story.  

Gladwell called Gates “the most ruthless capitalist” until the day when he “wakes up one morning and says enough and steps down and he takes his money, he takes it off the table.” For that alone, Gladwell believes that Gates will be revered like no other entrepreneur of his era.

But, the #1 thing that will help Malcolm's prediction come true that Bill Gates will be remembered is the Gates Foundation.  Bill Gates is spending 100% time on this.  Bill is going to put his health as the top priority and not make mistakes Steve Jobs made with his health, trusting new age medicine and  seeing his health through his eyes like the infamous statement of Steve not using an oxygen mask that is poorly designed.  

To illustrate his point, Gladwell retells the story of Steve Jobs who while on his deathbed refused an oxygen mask several times because he didn’t like the design of it.

“It was like making him send his final emails using Windows,” Gladwell said to laughs from the crowd.

Health is a cruel reality of where big egos can quickly be brought down to earth and make them aware they are not super human, and the world will not bend to their will.

Also, the Gates Foundation has Melinda Gates, Billions of Gates money, more than Steve Jobs had, Warren Buffet's Billions, and a staff of hundreds.  Bill Gates has built the Microsoft of Foundations that is called the Bill and Melinda Gates Foundation.  Bill has made room for Melinda to change the world.  And, Bill Gates, Sr participates as well.

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Forbes' Brian Caulfield says Malcolm Gladwell is wrong.  That Bill Gates is a Atilla the Hun.  But, Brian is wrong.  In third world countries, they have no concern with the Apple vs. Microsoft past wars.  With Steve Jobs gone and Bill Gates gone from Microsoft the battle between the companies is history.  Does anyone get pumped up with a battle between Apple's Tim Cook and Microsoft's Steve Ballmer?

Three words for Gladwell: Atilla the Hun. Who is better known, Albert Schweitzer or Thomas Edison? Father Damien or J.P. Morgan? Steve Jobs wasn’t a great humanitarian*; but what does not being a great humanitarian have to do with being particularly forgettable?

 Bill Gates has used his money to pull together an organization that has no rivals.

William (Bill) H. Gates IIIBill GatesCo-chair and TrusteeBill Gates shapes and approves foundation strategies, reviews results, advocates for the foundation’s issues, and helps set the overall direction of the organization.Melinda GatesMelinda French GatesCo-chair and TrusteeMelinda Gates shapes and approves foundation strategies, reviews results, advocates for the foundation’s issues, and helps set the overall direction of the organization.William H. Gates Sr.William Gates Sr.Co-chairWilliam H. Gates Sr. guides the vision and strategic direction of the foundation and serves as an advocate for the foundation’s key issues.
Warren BuffettWarren BuffettTrusteeWarren Buffett helps shape our vision and develop strategies to address some of the world’s most challenging inequities.Jeff RaikesJeff RaikesChief Executive OfficerJeff Raikes leads the foundation's mission to promote equity for all people around the world.Christopher EliasChristopher EliasPresident
Global Development
Dr. Chris Elias, President of the Global Development Program, leads the foundation’s efforts in integrated and innovative delivery, finding creative new ways to ensure solutions and products get into the hands of people in developing countries who need them most.
Allan C. GolstonAllan C. GolstonPresident
United States Program
Allan C. Golston leads the foundation’s efforts to increase opportunity and advance student achievement for all young people in the United States through evidence-based education reforms and innovations.
Geoffrey LambGeoff LambPresident, Global Policy and Advocacy
Global Policy & Advocacy
Geoffrey Lamb leads a team that partners with public policy colleagues in each of the three program areas to help build strategic relationships that are crucial to the foundation’s work.
Trevor MundelPresident
Global Health Program
Dr. Trevor Mundel, president of theGlobal Health Program, leads the foundation’s efforts in research and development of health solutions including vaccines, drugs, and diagnostics, focusing on health problems that have a major impact in developing countries but get too little attention and funding.
Martha ChoeMartha ChoeChief Administrative Officer
Foundation Operations
Martha Choe oversees the foundation's Information Technology, Security, and Global Workplace Resources teams.
Connie CollingsworthConnie CollingsworthGeneral Counsel and Secretary
Foundation Operations
Connie Collingsworth leads the Legal team, which provides staff guidance and creative solutions and upholds the foundation’s integrity.
Richard EnriquesRichard HenriquesChief Financial Officer 
Foundation Operations
Richard Henriques oversees Finance and Accounting, Financial Planning and Analysis, Strategic Planning, Impact Planning and Improvement, and several special initiatives.
Kate JamesChief Communications Officer
Foundation Operations
Kate James oversees internal and external communications functions, advancing and protecting the foundation’s reputation and building awareness of foundation focus areas.
Mark SuzmanMark SuzmanManaging Director, International Policy and Programs
Global Policy & Advocacy
Mark Suzman leads a team that helps build strategic relationships with governments, NGOs and other key partners to increase awareness, action, and resources devoted to global development and health priorities.

 

Microsoft joins SSD movement with an Azure cloud solution

GigaOm's Barb Darrow reports on a new SSD powered Windows Azure service.

New Windows Azure goes all-SSD to one-up Amazon in the cloud

Just when you thought the cloud computing wars couldn’t get more interesting, they do. On Wednesday, Microsoft hopes to prove Windows Azure a worthy adversary to Amazon with new solid-state storage cloud, dramatically revamped REST API, and a console to meld management of on-premises and Azure-based applications on one screen.

Two years ago I predicted SSD in AWS by summer of 2010. I was a bit ahead of the times.  It took longer than expected with AWS launching DynamoDB.  With Microsoft joining the SSD wave.  You can look for more SSD options in the cloud market.

Microsoft partners with Quanta for an integrated server, storage, network cloud solution

Microsoft has a press release for ODM Quanta delivering a cloud solution.

As customers seek more immersive experiences across a range of devices, cloud computing becomes increasingly important. To address this need along with the changing economics of IT, Microsoft has worked with hardware partners to develop the Microsoft Private Cloud Fast Track program. Together with Microsoft, Quanta unveiled their next generation Fast Track hardware that includes integrated server, storage and networking equipment. This solution dramatically accelerates a business’ time to value, while decreasing cost, complexity and risk. With Quanta and so many other device manufacturers in Taiwan, it’s a center of gravity for hardware and device innovation. Microsoft discussed some of the latest design innovations including touch, sensors, glass, hinges and memory that have a huge impact on PC computing experiences.