Mobile makes an impressive online sales Xmas Day, 13.4% iOS

Forbes reports on an IBM study referencing the strength of Mobile on Christmas Day.

iOS Took 13.4% of Online Sales on Christmas Day

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IBM Benchmark’s initial online retail figures are in for Christmas Day, and even for mobile devotees they are a stunner.

The iPad accounted for 7% of all online sales on Christmas Day—meaning that 7% of all purchases made online December 25th were made from an iPad. The iPhone accounted for 6.4% of all online sales.

In third place was a not-too-shabby Android at 5%.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The mobile sales reached 18.3% of online sales.

18.3 percent of all online sessions on a retailer’s site were initiated from a mobile device, up from 8.4 percent on Christmas Day 2010—an increase of 117.8 percent

Banning Cellphone use while driving, where is the data and who will fight the ban

WSJ has a post on the NHTSA's call to ban cellphone use while driving.

Next Up in the Distracted Driving Debate: Where’s the Data?

The National Transportation Safety Board’s call Tuesday to ban all cellphone use in cars will put a spotlight on the conflicting data about how common and dangerous such behavior is.

The National Highway Traffic Safety Administration earlier this month released the results of the “National Occupant Protection Use Survey” – conducted by researchers who watched drivers at intersections. This study concluded that about 5% of drivers were holding cell phones behind the wheel. That study also found that 0.9% of drivers were manipulating a hand-held device – a proxy for texting.

Part of this discussion is where the data is to support the conclusions.

The Department of Transportation’s National Highway Traffic Safety Administration issued a separate study earlier this month – this one a telephone survey conducted in November and December of 2010 – that tracks closer to State Farm’s findings. http://www.nhtsa.gov/staticfiles/traffic_tech/tt407.pdf This survey found that 80% of men and 73% of women will answer calls while driving, while 43% of men and 39% of women said they would make calls on the road. The NHTSA said its survey had 6,002 respondents.

Both the State Farm and NHTSA telephone use survey found that respondents were more tolerant of talking while driving than texting. In the State Farm survey, 74% said they strongly agreed with the idea of banning texting while driving, but only 36% strongly agreed with the notion of a ban on talking on the phone.

And, who do you think would argue most against this data?  Who has the most to lose if this goes into law?  The cell phone carriers.  You can imagine the carrier lobbyists in Washington maneuvering.

Maybe we should ban talking while driving as that is distracting.  Or ban kids from being in the car.

I wonder how many accidents are caused by children in the car vs. talking on the phone?  Of course this is silly, but if you are overly obsessed with making driving safer, you come up with silly ideas.

Tablet's are dominated by wifi only connections, interesting data for highest growth segment

MSNBC has a post referencing a study that shows the internet access for Tablets.

Wi-Fi beats cellular for tablet connections


The NPD Group's Connected Intelligence

By Suzanne Choney

Wireless carriers may be pricing themselves out of the tablet market; a new study shows that more tablet owners are choosing to use Wi-Fi only connections instead of cellular for their devices.

Myself all my tablet type of devices are wifi only as I connect them to my Verizon 4G wifi device.  If you look at the cost of cellular coverage for a tablet it is daunting for many.

Take the iPad, for example; AT&T's data plan for it is $14.99 for 250 MB of data a month, or $25 a month for 2 GB of data. Verizon Wireless charges $30 for 2 GB a month, $50 for 5 GB; and $80 for 10 GB. To boot, a Wi-Fi-only iPad, with 16 GB, costs $499, compared to $629 for a model that also has a cellular chip in it. The same is true for other tablets that come in both Wi-Fi and Wi-Fi/cellular combinations; there's a premium to be paid for having both.

Honestly, my shared connection device is often less than 1GB a month, but can change when I travel more.

Data above gives you some ideas of what the general population dose.  But, I am amazed there is a percentage of people with None of connectivity.  I wonder how they use their devices?

Data shows 4x revenue for location ads with real time bidding

GigaOm has a post that supports one of the points I have been making on the where changes will be occurring.  Real-time ad bidding combined with contextual information.

Mobile advertisers paying 4x more for location-based impressions

By  Nov. 2, 2011, 9:23am PT No Comments

Location, location, location: it’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads,according to real-time bidding exchange Nexage, which said that mobile publishers and developers are getting 3.8 times more for eCPMs, or ad impressions, that include location data in the last three months.

Demand for location-based ads are also going up, jumping by 170 percent over the same period. More and more, advertisers are pursuing mobile ads that include location data because they can find users where they are, target specific areas and can drive consumers to take actions locally.

As Google expands around the world, they are in a position to support real-time ad bidding and location.  Location may have privacy issues, but it is valuable information and provides a huge context.  Are you at home, at work, at a mall, or on the road? You should get different ads.

“We don’t see any end in sight for demand. As people see the value especially for offer-based advertising and publishers manage their privacy issues, we think it will continue to grow. If publishers do the things we talk about today, it’s not really theory anymore. It’s fact; you will see an uplift in revenue,” Cormier said.

Intersection of Mobile and Data Centers

I went to GigaOm's Mobilize conference to get an introduction to the Moblie ecosystem.  One of the people I was able to meet was GigaOm's Stacey Higginbotham.

Stacey Higginbotham

BIO:Stacey Higginbotham is happy when immersed in SEC filings, tech specs or poking through a data center. She has spent the last ten years covering technology and finance for publications such as The Deal, the Austin Business Journal, The Bond Buyer and Business Week, and works remotely from Austin, Texas.

 

 

 

 

And, Stacey just posted a post on the top 20 Mobile Operators WW.  If you want to think about the intersection of Mobile and Data Centers check out this post to see who are the biggest and will be expanding their data center capacities.

Meet the top 20 mobile operators

By  Oct. 27, 2011, 8:22am PT No Comments

There are more than 5 billion mobile subscribers in the world, but the growth is coming from Asia and Latin America, according to data out on Thursday from Wireless Intelligence, the analyst arm of the GSM Association. The group reports that China Mobile has the highest number of subscribers with 616.8 million, followed by Vodafone and America Movil Group.