Sustainability Professional makes top 9 jobs for 2020

Time has an article on 9 jobs for the year 2020 which includes a Sustainability Professional.

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Sustainability Professional

By KAYLA WEBLEY | @kaylawebley | November 16, 2011 | +
Dave & Les Jacobs / Cultura RF / Getty Images
DAVE & LES JACOBS / CULTURA RF / GETTY IMAGES

In today’s green-obsessed age, navigating the world of government regulations and environmental standards is a full-time job — literally. As companies aim to be more environmentally friendly, they are increasingly looking for employees who have a knowledge of carbon accounting, corporate social responsibility and lean manufacturing techniques. In fact, Adam Zak, an executive recruiter, told The New York Times in August that demand for workers with sustainability-related job skills is “through the roof.” He estimates a 40% increase in the number of companies looking for sustainability professionals just in the past year.

 

Data Center Thought Leadership, accumulated by companies or people?

DatacenterKnowledge just posted on the Yahoo Factor in data centers referring to Kevin Timmons, Lars Rabbe, Scott Noteboom, and Tom Furlong.

But, after spending the past 3 days chatting with the current Data Center Thought Leadership who were at 7x24 Exchange, I think we would have all had a good laugh.  Scott Noteboom is not part of this crowd as once you walk into Apple, you disappear from the data center crowd.  Kevin Timmons escaped this situation and is now CTO of Cyrus One and was busy meeting and greeting at 7x24.  Tom Furlong was circulating after his presentation on the Open Compute Project and Facebook's data centers.  Lars Rabbe is busy flying around the world between Estonia, Palo Alto (Skype bldg), and Redmond (Microsoft HQ).

So was the data center team that DatacenterKnowledge references assembled by Yahoo or was it assembled by Lars Rabbe?  When I was chatting with Lars a month ago, he proudly described his Yahoo data center team and their first data center build referenced in DatacenterKnowledge.  Do you think the CEO, and  other CxOs selected the data center team?  Noooo.

Here is pict of the executive ground breaking, do you think these guys interviewed Kevin, Lars, Scott, or Tom?

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It is easy to think that companies accumulate talent.  But, companies are run by people.  People accumulate talent.  How much data center talent can Yahoo accumulate now?  Not much.

Who can accumulate data center talent?  You could name the big brands of Google, Facebook, Twitter, Zynga, and Apple.  Big brand names bring in the resumes, but the hiring is done by data center managers.  The Data Center managers who have thought leadership can outshine others to recruit the top talent.  The really good data center staff want to work for a place that will be successful and pushes for the best.

Don't you think the companies who can recruit the best are those that have data center thought leadership who can articulate the following?

Thought leader is business jargon for an entity that is recognized for having innovative ideas.

The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business. "Thought leader" was used to designate interview subjects for that magazine who had business ideas that merited attention.

Also, while Yahoo was building up its data center group, Google was building its team.  And, Mike Manos was building up his team at Microsoft. Which brings up another post Mike and I have discussed about the people he accumulated at Microsoft and where all of these people have gone to.

Hunt for Data Center Talent panel at 7x24 Exchange - Jack Glass, Joe Kava, Mike Manos

The folks at 7x24 Exchange gave us the opportunity to discuss a topic that does not focus on the technology.  So, if we don't discuss data center technology, what should we discuss? Our idea was to discuss the #1 issue that defines the operations and design of a data center, the people on the data center team.

We had an awesome panel with a good perspective on what talent is needed in the data center.

Jack Glass, P.E.
Director - Data Center Planning
Citi Technology Infrastructure

Mike Manos
Senior Vice President, Technical Operations
AOL

Joe Kava
Senior Director, Data Centers
Google

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Above is when we sat down for dinner to chat together.  We had spent an hour on a conference call to discuss the topic and one of the things that was clear was we were going to have lots of good ideas, so we said "hey why don't we have someone take notes for the attendees?" Thanks to AOL's Patrick Dugan, the following are notes of the presentation taken in real-time.  I have left it as is so you can see the real flow.

Hopefully, this will start more discussions on what data center talent is required in the data center.

Thanks again for Jack, Mike, Joe and the folks at 7x24 Exchange to allow an important topic to be discussed.

 

Panel: The Hunt for Talent -  Dave Ohara (DO), Mike Manos (MM), Jack Glass (JG) and Joe Kava (JK)

Notes: Patrick Dugan

Please forgive the typos from the shaky fingers and I hope you enjoy the notes

MM – AOL  has shown how focused the people are through changes to re-moprh to tech and media company.  Talent is key on the moving forward for AOL

DO - what are some of the top attributes you are looking for in people

mm-keeping to DC industry, in the past focus was on specific skill sets for specific roles…change now is looking for more blended individuals who are more broad and can work across organizations –

do – good collaboration skills

mm- collaboration and people skills with the ability to think of problems from a different space

jg- shouldn’t skip over the technical, lot of focus has gone to the mechanical engineering and understanding in the DC. Success with people from maritime academies

jk-get people who have curiosity and looks into the areas outside of their specific domain.  Broadening themselves.

Jk-looking for people that are okay getting outside their comfort zones (even when it comes to their wardrobe ;-).  Being uncomfortable but being able to make that step

Jg- curiosity side is number one trait. Wanting to know how it works and comes together, not just staying in the silo of their expertise.  That’s is  what shows the making of a good employee.  Valuable Incredible employees

mm-technology driving changes within organizations, the blending of organizations is something we need to be aware of.

Do-challenges of opertating the DCs spread out around the world (almost like a command in control format)

Jk-distributed leadership across the globe with the differences in each but needing to operate as one.  Don’t want to have each operating like being on an island, it still needs to run as a single unit.  Share information, advances, innovations across all.

Jk-a single guy can come up with a good solution, take 5 guys collaborating, they’ll come up with a GREAT solution

mm-significant challenges at AOL with the blending of the taking on the new and doing new exciting things, however at the same time carrying the heavy anchors of the past

Notes just getting up there in front of you.  So you’ll have to wait to see the previous….:-)

Jg-Looking for skills that can help look at the legacy systems and help pull it apart and get it to the next level and move forward – look to you network organization

Jk-you want the people who are okay out of comfort zone that are able to work and build on the fly, without having established procedures, and policies – make those up as you go.

Hello Everyone

Do-breaking down silos…even in younger companies (like google) there are silos.  How do you find people who won’t work in silos or can help break them down

Jk-define the attributes of your organization and keep reinforcing them throughout the organization.  Educate and share information and technical information continuously.  You will get inclusion from those silos and you are informing them and helping to “bridge the gaps”

Jg-gotta look for teachers that can go out to those other individuals to share information and create a constant learning environment

mm-the poking holes in silos, breaking them down, will have resistance from some…what are the blockers to evolving the technology advances we keep discussing, can be more human – non movement due to discomfort

do-Explain the perception issue of what it is that you really need (good grief, purple hair…really).

Jk-the thought process of how you are going to approach problem solving?  The different skill sets and approach like the data gathering for supporting new approaches

Jg-You have to get people who can adapt, from the consultants being sensitive to end users and vice versa

mm-not just maintaining the tech solutions, but the portfolio of the tech on the ground to the IT solutions (like cloud) – move out of the wrench turning role and be more broad.

Jk-When interviewing new engineers for DC, have them interviewed with your IT group.  Want folks who are interesting and likable and someone you would want to talk to…that in itself helps bridge the gaps among organizations

mm-most memorable hire, worked other company, doing knowledge sharing with them.  During this Mike really wanted to steal this individual away.  Shows extent you will go when you find the right person, overcome the boundaries.

Jg-finding that hidden gem (network guy) who he discovered that could break up the many DC environments and was able to look at the broad picture. Important trait in this field is the overwhelmed by metrics, track everything, but analyze very little, then action on even less.  Find someone appreciates the metrics, can analyze and step back to make something of the metrics to move the needle forward.  Don’t let the metrics overwhelm.

Jk-Again, the importance is stress of stepping out of one’s comfort zone

David S (Q)-Where does commercial mindset come in.  How do you validate the dollar to dollar value from those in different fields and solutions.

Jk-doesn’t believe in a DC that cannot fail, there are great designs, but they are not infallible.  So if you have a dollar to spend is it in the DC redundancy …no, better to spend in Software redundancy.

mm-the leader has to make sure there is a full view of the entire ecosystem so people can map to that and march together.  It is across the entire ecosystem, not the silos

jk-have to look at a full picture, future plans and links between all the decisions for current and future needs.

Jg-Standards are key, putting the effort in to ensure logical standards to support the businesses.

Question: HR looked at as ally and/or Enemy.  How do you view HR if you have found the diamond in the rough and want to reward or get that diamond.  How can us who deal with HR do it a little better.

mm-courage and leadership to take on the institutional resistance to get it done, get that diamond.  Have to have that strength.  Map out the role in the organization and the need to fill that to the individual you are looking for to validate the value he/she will be to the organization

jk-have to be a good partner with HR.  JK put’s his HR partner as a key player in the organization and believes that all are family…including the HR folks

jg-HR has to be your ally.  This talk is almost 2 part (how do you find talent and then how do you attract them to your company and motivate them to stay).

mm-there are artificial barriers that seem to be built.  Mike has HR and Recruiting in regular staff meetings – makes them part of the team – to review the talent aquistion and strategies

Question:  trying to get young students in power systems engineering…there doesn’t appear to be interest from the students…mostly because they don’t really know much about them.  Suggestion was given to post internships/scholarships to students to entice and grow talent

Jg-the growing your own talent is a good concept.  There is a need to work with universities on growing interest with students and internships

Jk-again – stressing the importance of the internships…have actually had people who have had NO idea of DC technology, take to the internship and have come back.

Like the Biltmore

Jk-works closely with the local Universities and Community colleges.  Do some co-development of curriculm to help shape the students to what Google is needing/looking for.

mm-doing outreach to wounded to work and other wounded warrior programs.  Finding that folks coming from the military are good for the doing the standard, the process following procedures.  Great source to tap in to.

Question:  getting the talent, is it salary, is it technology, etc….

Jk-DC individuals are in high demand and are well compensated.  Why do people stay though, feel like they are making a difference, learning and being challenged.  It’s not just the salary.  Invest in the person for them so they are happy and feel fulfilled.  Not just the job.

Thanks for your patience with the man behind the curtain taking the notes.

General Hugh Shelton speaks at 7x24 Exchange Data Center Conference - leadership, people, teamwork

General Hugh Shelton gave the keynote at the Fall 7x24 Exchange 2011 conference.

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Attendees all have a copy of his book.

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The presentation had three main points - Leaders, People we lead, and Teamwork.

I am not taking detailed notes as my session on the "Hunt for Talent" is right after and is a good setup to discuss the challenge to find great people for the data center.

Redhat has notes that are good to read on what Hugh Shelton presents.

Leadership

A webcast listener asked what capabilities of self-governing groups are most important to leverage when it comes to leadership. "From a leadership standpoint, I start with the basics in any organization," Shelton said. "The leader is a person of great integrity, personal integrity, professional ethics, and you've got to make sure your organization is pulling together." A leader should provide vision for the group along with the teamwork to get it there. The leader should also be the one maintaining the group's transparency.

As an example, Shelton offered when Donald Rumsfeld decided to bypass the Joint Chiefs and run the Iraq operation, he lost the equivalent of 200 years of experience in the Tank that could have prevented a lot of mistakes. It's important to take constructive criticism and to learn from everyone in the group.

While on the board of Anheuser Busch, Shelton would walk the theme parks and find everywhere--including Clydesdale stables--were spotless. Augie Busch, as a leader, had inspired the cleanliness. "If you set standards, people are normally going to respond," Shelton said. "There have to be rewards and penalty. Then we give feedback, either formal or informal. I've seen it work in many organizations, in and out of the military. It all starts with the leader."

Tremendous leaders can be in Fortune 10 companies or in small communities. Shelton offered the following as the most important qualities for a leader anywhere:

  • Integrity
  • Professional ethics
  • Team builders

Here is what General Hugh Shelton presented on open source at JBoss World.

In this opening keynote for Red Hat Summit and JBoss World 2011, hear General Hugh Shelton (retired), Chairman of the Board of Red Hat, speak about the role of open source and his introduction to open source--and his involvement in the technology industry through the Red Hat board.

Gen Shelton gives a delightful talk, peppered with stories about the role of open source in the military, and in the world--sometimes in ways you might never expect.

"I'd like to join the army that is developing --the open source army, if you will--that is going to mark across a very fierce battlefield and fight and WIN because it's the right thing to do. That's Red Hat. That's open source."
-- General Hugh Shelton

Looking for the more useful Data Center vendor, Find the Challenger

You can't go to any data center event without running into the vendors and the sales people.  The easy thing for me is they don't bother me as I tell them I don't buy things. On the other hand, the people I hang out with buy lots of things and we get frequent laughs watching the sales people maneuver.  We rarely seek out a vendor as almost all are just looking to build relationships with the people they see, saying what they do and exchanging business cards.

One of the funny things we discussed at the Facebook Open Compute Summit is how it would be great if we get could have penalty flags for inappropriate vendor behavior.

So, what would be a vendor that people would want to talk to.  Consider this Book and new sales research.

Presenting The Challenger Sale

New book from Corporate Executive Board uses research to confront traditional sales wisdom.

In a world of hesitant, risk-averse, empowered customers, what sales approach consistently wins?

To find out, Corporate Executive Board surveyed over 6,000 sales reps across geographies and industries. The research revealed that sales reps fall into one of five profiles:

  1. The Hard Worker
  2. The Problem Solver
  3. The Challenger
  4. The Relationship Builder
  5. The Lone Wolf

And the winner is?  The challenger, not the relationship builder.

Each profile can turn in average performance, but only one consistently outperforms – the Challenger.

In The Challenger Sale, Matthew Dixon and Brent Adamson show how this critical finding has turned conventional wisdom on its head. While most companies focus on building customer relationships, the best focus on pushing customers’ thinking, introducing new solutions to their problems and illuminating problems customers overlook. That is, they challenge their customers.

The Challenger Sale is a must-read book for any business leader, sales manager or rep. It explains why Challengers win and, more importantly, how companies can build the Challengers they need to drive customer loyalty and higher growth.

Think about.  How many data center sales people know how to be a challenger?