Moore's Law applied to the Data Center, podcast of Microsoft's Mike Manos

Techhermit posted a blog entry, pointing to an Uptime Institute podcast with Microsoft's Mike Manos, chief of data centers discussing the idea of Moore's Law Applied to the Data Center.

Can Moore's Law be applied to the data center?  The late Jim Gray wrote on Moore's Law topic, and made the following observations.

Beginning as a simple observation of trends in semiconductor device complexity, Moore's Law has become many things. It is an explanatory variable for the qualitative uniqueness of the semiconductor as a base technology. It is now recognized as a benchmark of progress for the entire semiconductor industry. And increasingly it is becoming a metaphor for technological progress on a broader scale. As to explaining the real "causes" of Moore's Law, this examination has just begun. For example, the hypothesis that semiconductor device users' expectations feed back and self-reinforce the attainment of Moore's Law (see Figure 1) is still far from being validated or disproved. There does appear to be support for this notion primarily in the software industry (e.g., "Wintel" de facto architecture). Further research, including survey research and additional interviews, is required to address this possible relationship.

What has been learned from this early investigation is the critical role that process innovations in general, and manufacturing equipment innovations in particular play in providing the technological capability to fabricate smaller and smaller semiconductor devices. The most notable of process innovations was the planar diffusion process in 1959 -- the origin of Moore's Law. Consistent with Thomas Kuhn's (1962) paradigm-shifting view of "scientific revolution," many have described the semiconductor era as a "microelectronics revolution." (Forester 1982, Braun and Macdonald 1982, Gilder 1989, Malone 1996, and others) Indeed, the broad applications and pervasive technological, economic, and social impacts that continue to come forth from "that astonishing microchip" (Economist 1996) seem almost endless. However, this phenomenon has also been aptly described by Bessant and Dickson (1982) as evolutionary, albeit at an exponential rate.

"In a definite technical sense there has been no revolution (save, perhaps, for the invention of the transistor in 1947) but rather a steady evolution since the first invention."

Moore's Law is one measure of the pace of this "steady evolution." Its regularity is daunting. The invention of the transistor, and to a lesser degree the integrated circuit a decade later, represented significant scientific and technological breakthroughs, and are both classic examples of the Schumpeterian view of "creative destruction" effects of innovation. This is evidenced by the literal creation of an entire new semiconductor industry at the expense of the large electronics firms that dominated the preceding vacuum tube technological era. This period of transition from old technology to new technology is characterized by instability, and factors that underpin very irregular performance. This would be considered a shift in the economic and technological paradigm (Dosi 1984, 1988) similar to Constant's (1980) account of the "Turbojet Revolution" where the invention of the turbojet, along with co-evolutionary developments including advancements in airframe design and materials, enabled significant performance improvements in air speed and altitude. The turbojet produced a whole new "jet engine" industry and helped redefine both military and commercial aircraft industries and their users (e.g., airlines). Following the early experimental years of the turbojet, these industries settled in on a new technological trajectory (Dosi 1984, 1988) toward the frontier of the "jet age."

Innovations within the boundary limits of this new frontier occurred at a rapid, but more regular rate. The role of accumulated knowledge -- both tacit and explicit (Freeman 1994) -- and standards (e.g., the role of the Proney brake as the benchmark for performance measurement and testing) are emphasized. Similarly, semiconductor development since the planar process has followed Klein's (1977) description of "fast history," but is more in line with Pavitt's (1986) application of "creative accumulation" (i.e., the new technology builds on the old). The "new" technology in this case is the accumulated incremental -- particularly process-oriented -- advancements indicative of the Moore's Law semiconductor "era." As for standards, indeed Moore's Law itself is used throughout the industry as the benchmark of progress, evidenced most strikingly by the kilo- to mega- to giga-bit density DRAM chips. Increasingly, regular advances in microprocessor performance measures such as MIPS (millions of instructions per second) and MHZ processing speeds follow -- and become part of -- Moore's Law.

Moore's law can apply to the data centers when you apply Jim's observations

  • Process innovations play a critical role
  • Steady evolution
  • Role of accumulated knowledge

Is this what Mike Manos was trying to explain in his podcast?

Is this how Microsoft's Data Center Solutions group develops their data centers?

It will be interesting what Mike presents as a speaker at AFCOM and Uptime Institute.

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WSJ writes on Green Software

WSJ writes on Green Software saving energy, listing Carbonetworks, Optimum Energy, and Verdiem.

focused on low-technology steps such as turning down thermostats and switching off lights when they're not needed. Now more high-tech "green software" programs have popped up to help companies cut their energy consumption.

Software start-ups such as Carbonetworks Corp., Optimum Energy LLC and Verdiem Corp. are making new programs to help businesses monitor their energy use and figure out when to use power at times when power rates are cheapest, among other things. Several large Fortune 500 companies are also spurring the trend of green software by designing their own applications to reduce energy use.

Microsoft is joining the mix as well

This may help explain why so many businesses are turning to green software companies. At an industry conference in San Francisco last month, one of the most anticipated panels was a session called "The Next Cleantech Frontier -- Software." One speaker, Robert Bernard, is chief environmental strategist for Microsoft Corp., which is rolling out software to help measure and track greenhouse gas emissions in 40 cities around the world as part of a collaboration with President Clinton's Climate Initiative, an effort launched by the former president in 2006 to help address climate-change issues.

The smart thing is customers are running pilot programs like UPS cited below to test the energy savings in their own environments.

Green software sales, meanwhile, are taking off. Verdiem says the number of electronic devices in businesses using its Surveyor program for remotely-adjusting energy use of computers and other equipment shot up to 600,000 last year from about 85,000 in 2006. The Seattle company says its 200 customers, which include giants such as Clear Channel Communications Inc. of San Antonio and a pilot program with UPS, have saved a combined half a billion kilowatt hours of electricity, or 500,000 tons of carbon emissions, since it began offering the service about two years ago.

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Green IT hype causes confusion for data centre

ITPro summarizes research by Aperture Research Institute (ARI) on how customers are wary of vendor's Green IT marketing messages.

Green IT causing data centre confusion

Posted by Miya Knights at 4:01PM, Tuesday 11th March 2008

Organisations are adopting green initiatives but they're unsure how it will impact data centre efficiency and are wary of vendor hype.

The majority of organisations (70 per cent) are adopting green initiatives, but almost a third are unsure how their actions will impact data centre efficiency and are wary of vendor marketing messages, according to new research published today.

The Aperture Research Institute (ARI) study of more than 100 data centre professionals found 19 per cent of those with a green initiative admitted it did not include the data centre, while 13 per cent did not know whether it did or not.

Steve Yellen, ARI's principal, said: "Our study found that many organisations are adopting a green initiative, but some have left alarming gaps as far as the data centre is concerned."

Of those that did have a clear on the impact of green IT in the data centre, the most popular initiatives were cooling (named by 44 per cent), server virtualisation or consolidation (27 per cent) and the use of more power-efficient equipment (24 per cent). Only one respondent suggested powering off unused CPUs.

This isn't necessarily surprising research.  In their research they mention.

The data center deserves to be a focal point for any green initiative: two-thirds of those surveyed reported that power consumption was rising, and 22% of those said it was rising rapidly. The chief cause is an increase in demand from the business for IT services. It is essential, then, that business departments are accountable for the energy their IT consumes. In the second paper in this series, we will investigate whether organizations are charging the cost of power back to business departments effectively.

This would be interesting to see the #'s from their 2nd research.

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Microsoft's Data Center Solutions sponsors innovative Microsoft Research project - an always on data collection and visualization system

Microsoft's Data Center Solutions(DCS) sponsored a Microsoft Research project described in this article.

Monitoring the conditions: This sensor, a prototype developed by the Networked Embedded Computing group at Microsoft Research, is sensitive to heat and humidity. The group envisions using sensors like these to monitor servers in data centers, enabling significant energy savings. The sensors could also be used in homes to manage the energy use of appliances.
Credit: Microsoft Research

The sensors, says Feng Zhao, principal researcher and manager of the group, are sensitive to both heat and humidity. They're Web-enabled and can be networked and made compatible with Web services. Zhao says that he envisions the sensors, which are still in prototype form, as "a new kind of scientific instrument" that could be used in a variety of projects. In a data center, the idiosyncrasies of a building and individual servers can have a big effect on how the cooling system functions, and therefore on energy consumption. Cooling, Zhao notes, accounts for about half the energy used in data centers. (He believes that the sensors, which he says could sell for $5 to $10 apiece, could be used in homes as well as in data centers, where they could work in tandem with a Web-based energy-savings application.)

The connection between MSR and DCS is producing an always on data collection and visualization system for data center operations. As Microsoft continues to develop this system the potential for use of this system beyond the data center is huge for other industries and potential energy savings.

I want to thank Jie Liu for showing me the early prototype. And now, that there is a public article, I can write how cool this technology is.

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WSJ article, How to Tap IT's Hidden Potential, ideas work for Green Data Center as well

The WSJ has an article about How to Tap IT's Hidden Potential , and many of these same ideas ideas apply to how Green Data Center projects should be executed. In fact, most companies who have green IT initiatives practice most of the ideas in this article.

Simply put, top executives at most companies fail to recognize the value of IT. It can help a company transform data from its operations, its business partners and its markets into useful competitive information. It can be the source of profitable innovations in the way a company interacts with its customers and suppliers. But there is still a tendency to think of IT as a basic utility, like plumbing or telephone service.

VIDEO: IT'S HIDDEN POTENTIAL

[see video]

The chief information officer's role has become so important that it can now be a steppingstone to the CEO's office. Amit Basu discusses this development and its implications in an interview with the Journal's Carol Hymowitz.

In many industries, IT consumes a significant amount of capital expenditures and gross revenue. Though recent research has shown that managing IT well can significantly increase a firm's profits and deliver substantially higher returns on IT investments, its potential is overlooked, and even its workaday application is often mismanaged.

The result isn't just missed opportunities -- it's also wasted money. Analysts estimate that hundreds of billions of dollars are blown every year on IT projects that fail to achieve the desired goals.

This last point can include energy savings projects when you don't have a monitoring system in place to measure successes and failures.

Here are the points in summary:

  1. Begin with IT literacy -- and commitment -- at the top
  2. Hire an IT leader who sees the big picture
  3. Create demand for IT solutions
  4. Make sure nothing gets lost in translation
  5. Rationalize IT spending
  6. Create an IT portfolio by evaluating risks and returns
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