WSJ article "The War for the Web", mentions data center 7 times

WSJ has an independent opinion article written by Andy Kessler, The War For the Web, discussing the battle for the future of computing between Google, Microsoft, Yahoo, Amazon, and smaller players IBM, Sun. What caught my attention is in Andy's article he mentions data centers 7 times.

Today, there are several major clouds: Google, Yahoo, Microsoft, Amazon and smaller players IBM and Sun. Can there be more? Sure, but it would require a business model that could not only pay for it, but could rip it out every few years and modernize it. Google's $20 billion Web advertising business gives it the cash flow to do so. Advantage Google.

- Speed. Once you build the cloud, it's all about network operations. Whoever can deliver search results faster, wins. Users only realize this subconsciously, but it's true: Google's dominant share is as much about speed as it is for relevant results. Compare it to Microsoft or Yahoo and you'll see. Google built data centers next to waterfalls so electricity could be cheap enough to help it win the speed war.

The continuing battle between Microsoft and Google will mean fierce competition – adding features, building data centers, cutting deals and spending money on speed and customer convenience. That's the way to move technology forward. It's great to see Microsoft with some fight left in it. Not only hasn't the Internet yet matured, it's becoming an ever-more high stakes game.

This article helps to highlight a Green Data Center is part of a corporate strategy for Google, Microsoft, Yahoo, and Amazon to win the war, they need to be efficient with their resources. The most precious resource is power. Network is second, and water is going to quickly rise as another critical resource.

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Google Green Office Location

Location, Location, Location is key for green data center development, and for office's one of the biggest green efforts is to get people out of their cars and into a location that gets them walking more and the ability to live close to work.

The  SeattleTimes.com has a an article about Google's new 1,000 person campus in Kirkland, WA.

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The effect may be even more profound this time around because of the business. It's Google.

By early next year, some 195,000 square feet of offices along Sixth Street South, on the site of a former Navy depot and door company, will be occupied by Googleites. They will move into three office buildings in a campuslike setting near downtown Kirkland between Lake Washington and Interstate 405.

The development is expected to have major impacts on both the city and the region.

But the implications of Google's expansion go far beyond numbers of workers, said Ellen Miller-Wolf, Kirkland's economic-development manager.

"It's a really big deal," she said. "It's a change in the way of thinking about Kirkland."

Google's move is a transformative step toward the city's own vision of being a community where people can work, live and play all in the same place, she said, and where people walk more and sit in traffic less.

"Most important in the future of a city like Kirkland is driving foot traffic and downtown activity," said Dave Despard, an IBM vice president and member of the Kirkland Downtown Association. "Our biggest push is to attract and retain this level of employers and employees to the downtown."

The city already has taken steps toward that goal in developing high-density housing, she said. The number of multifamily housing units in the central business district jumped from 39 in 1995 to 1,170 in 2007.

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As the Google PR machine works through the positive image of articles like this, let's keep our fingers crossed they figure out a way to work with the press on equivalent articles for Google's data centers.

As more information and solutions move to the cloud, Google needs to create a positive image of its data centers. Secrecy may work if selling to the CIA and DoD, but businesses are going to want to know more information about Google's Data Centers if they are going to move their information in the the Google Cloud.  Amazon.com cloud services have been able to sidestep this issue which creates more pressure on Google's PR team.

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Microsoft's Debra Chrapaty Keynote Data Center Operations Video, presents Green concepts & CBlox Container

I mentioned Debra's Keynote in a previous post, and the good thing is her video is available for online viewing.

Microsoft's Debra Chrapaty presented at Microsoft Management Summit as a keynote speaker, The Reality of the Cloud.  The subject of her presentation is how Microsoft runs its data centers, the Global Foundation Services group.

Future trends she presents the Microsoft Container, CBlox as well.

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The video is here.

She discusses a lot of concepts for Green Data Centers

  • Power how to measure and manage.
  • Building and running at scale
  • Smart Growth
  • Innovate for Efficiency and Sustainability
  • Operational excellence
  • Every kilowatt counts
  • Environment Sustainability
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California's Resource Colonialism, Keeping the Good in the state, and Pushing the Bad out

WSJ.com has an opinion article by Max Schulz which does a good job of summarizing the California Energy Policy.  This article reminds me of those people who pursue a Green strategy to look good versus an effective Green solution.

Max starts with the good.

"When you look at the globe, California is a little spot on that globe," Gov. Arnold Schwarzenegger said recently at Yale University's Climate Change Conference. "But when it comes to our power of influence, it is the equivalent of a whole continent."

Perhaps. As an exercise of this influence, Mr. Schwarzenegger has attempted to push climate-change policy forward, signing the Global Warming Solutions Act. It commits the state to reducing greenhouse-gas emissions to 1990 levels – roughly 25% below today's – and all but eliminating them by 2050.

"California has the ideas of Athens and the power of Sparta," he said in his state of the state address last year. "Not only can we lead California into the future; we can show the nation and the world how to get there."

His words are in keeping with the state's self-perception. Politicians, business titans, academics and environmental activists proudly point to four decades of environmentally conscious public policy – while maintaining a dynamic economy, arguably the eighth-largest on the planet, with a gross state product of more than $1.6 trillion.

And, then starts to set the reality of the situation.

In truth, the state's energy leadership is a mirage. Decades of environmental policies have made it heavily dependent on other states for power; generated crippling costs; and left the state vulnerable to periodic electricity shortages. Its economic growth has occurred not because of, but despite, those policies.

The blunt secret is this: California now imports lots of energy from neighboring states to make up for having too few power plants. Up to 20% of the state's power comes from coal-burning plants in Nevada, New Mexico, Utah, Colorado and Montana. Another significant portion comes from large-scale hydropower in Oregon, Washington State and the Hoover Dam near Las Vegas.

"California practices a sort of energy colonialism," says James Lucier of Capital Alpha Partners, a Washington, D.C.-area investment group. "They leave those states to deal with the resulting pollution."

California's proud claim to have kept per-capita energy consumption flat while growing its economy is less impressive than it seems. The state has some of the highest energy prices in the country – nearly twice the national average – largely because of regulations and government mandates to use expensive renewable sources of power. As a result, heavy manufacturing and other energy-intensive industries have been fleeing the Golden State in droves.

And closes with

Californians may feel good about their environmental consciousness. But someone needs to build power plants and oil refineries to fuel their economy. Someone needs to manufacture the cars they drive, the airplanes they fly, the chemicals and resins and paints and plastics that make their lives comfortable.

[California's Energy Colonialism]

Corbis

The Rancho Seco nuclear power plant could generate 900 megwatts of electricity. It was shut down and converted to solar power, and today generates four megawatts.

Companies can pursue this same California Colonialism strategy by outsourcing their data center operations and getting the energy consumption off of their books. I wouldn't be surprised if the outsourcing companies like EDS, IBM, and HP have figured out a way to leverage this into their presentations.

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