Thanks to Gulf Spill, Clean Energy Bill gets a second chance

Mike Manos points out the Presidential address on carbon legislation.

C02K Doubter? Watch the Presidential address today

June 2, 2010 by mmanos

Are you a Data Center professional who doubts that Carbon legislation is going to happen or that this initiative will never get off the ground?   This afternoon President Obama plans to outline his intention to assess a cost for Carbon consumption at a conference highlighting his economic accomplishments to date.   The backdrop of this of course is the massive oil rig disaster in the Gulf.

As my talk at the Uptime Institute Symposium highlighted this type of legislation will have a big impact on data center and mission critical professionals.  Whether you know it or not, you will be front and center in assisting with the response, collection and reporting required to react to this kind of potential legislation.  In my talk where I questioned the audience in attendance it was quite clear that most of those in the room were vastly ill-prepared and ill-equipped to this kind of effort.

If passed this type of legislation is going to cause a severe reaction inside organizations to ensure that they are in compliance and likely lead to a huge increase of spending in an effort to collect energy information along with reporting.  For many organizations this will result in significant spending.

NYTimes discusses President Obama's speech.

Obama Says He’ll Push for Clean Energy Bill

By HELENE COOPER

PITTSBURGH — President Obama said Wednesday that it was time for the United States “to aggressively accelerate” its transition from oil to alternative sources of energy and vowed to push for quick action on climate change legislation despite almost unanimous opposition from Republicans and continued skepticism from some Democrats.

Seeking to harness the deepening anger over the oil spill in the Gulf of Mexico to the advantage of his legislative agenda, Mr. Obama promised to find the lagging votes in the Senate to get the climate change and energy bill passed this year. Last year, the House passed a version of the bill, which tries to address global warming by putting a price on greenhouse gas pollution and provides incentives for alternative clean energy sources.

Mike makes a call to action, but I wonder if the data center managers will be even 10% as passionate as Mike on this topic.

This should be a clarion call for data center managers to step up and raise awareness within their organizations about this pending legislation and take a proactive role in establishing a plan for a corporate response.   Take an inventory of your infrastructure and assess what will you need to begin collecting this information?  It might even be wise to get a few quotes to get an idea or ballpark cost of what it might take to bring your organization up to the task.  Its probably better to start doing this now, than to be told by the business to get it done.

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Marvell planning ARM Server 1/5 power vs. x86

EETimes has an article about Marvell's next ARM processers for Servers.

Marvell plans 40-nm ARM server processors
Partners include one working on port of Windows to ARM

Rick Merritt
EE Times
(05/10/2010 7:52 PM EDT)

SAN JOSE, Calif. — Marvell Technology Group Ltd. aims to supply silicon for ARM-based servers with 40-nm multicore processors it will ship this year. It is working with multiple partners including one that hopes to port a server version of Microsoft Windows to ARM.

"We have on the road map quad-core symmetric multiprocressing enterprise ARM-based SoCs that will be here soon," said Simon Milner, vice president of Marvell's enterprise group. "There's a huge opportunity here because the market is x86 dominated and ARM can bring power consumption breakthroughs into this space," he said.

The new chips will offer more than a five-fold reduction in power consumption compared to x86 processors that dominate the server market, Marvell claims. Earlier this year, Marvell announced its Armada 310 that runs at a gigahertz while consuming 700 milliW and will scale to 2 GHz at less than a Watt, Milner said.

And there are ARM servers even planned for Windows.

At least one partner is working on a port of a server version Microsoft Windows to ARM, and has access to some of the low level code needed for that job. "That is a large undertaking," said Milner.

Other partners are working on ports to ARM of x86 virtualization software also strategic for the server market. Some server customers are asking for 64-bit support, but "subsets of the server market can be addressed with 32 bits," Milner said.

For Marvell, the server initiative is one in a series of efforts since it acquired from Intel the XScale ARM design and an ARM architectural license.

"We have had significant success in the last five years taking ARM into new segments such as communications infrastructure and networking systems," he said.

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ARM Servers used in Smart Meters

Will the millions of Smart Meters that have a high percentage of ARM processors be the largest server count?

A server is a hw/sw system that provides services to clients that is expected to have high availability.

In computing, a server is any combination of hardware or software designed to provide services to clients. When used alone, the term typically refers to a computer which may be running a server operating system, but is also used to refer to any software or dedicated hardwarecapable of providing services.

I found information about the Smart Meter architecture which provides the services of a server.

Utility companies are starting to deploy electronic metering systems that capture and transmit usage information with the long-term goal to empower and educate users as to the real-time cost and impact of using an appliance at a particular moment in time.

Request More Information

Optimized ARM Smart Meter Block Diagram

The ARM® design philosophy is centered on low power, energy efficient design and we have spent over 10 years supporting silicon companies that need to design platforms under stringent power dissipation requirements.

ARM processors are architected to minimize current draw, both when systems are fully operational and when they are inactive, providing incredibly power efficient processing for tethered applications. While important for mobile products like phones, this is incredibly important for meters which are expected to operate for periods up to 20 years on a single battery. The highly economical approach of the embedded processors can be coupled with ARM Physical IP power management kits, to reduce the power of the complete SoC. These kits incorporate an optimized set of physical IP libraries, memoriesand standard cells to further improve the useful workload/joule metric of the complete system.

When you look at ARM's definition of what is required for an Advanced Metering Infrastructure (AMI), it sounds like a web server solution.

For the vision of AMI infrastructure to be realized, the smart meter must:

  • Communicate with other intelligent appliances inside the residence or enterprise. The strategy for providing this communication path varies from country to country and in some cases region to region. Zigbee has gained significant adoption in early trials. However, both WiFi and HomePlug offer benefits for certain deployments.
  • Communicate information securely across the network to preserve sensitive user information.
  • Incorporate enough latent horsepower to enable the delivery of future services without the need for a truck roll.

Actually when you look at what is defined by AMI you get this in Smartphone as well.

ARM servers are showing up as the always on devices providing services to clients.

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Ex-Google Data Center developer says don't build unless greater than 30 megawatts

DataCenterKnowledge has a post on Simon Tusha's presentation saying bigger is better.

usha: Power Economics Favor Huge Data Centers

June 3rd, 2010 : Rich Miller

There’s a saying in Texas Hold ‘Em poker: “Go big or go home.” When it comes to data center construction, Simon Tusha has a corollary: Build big or partner.

“If you’re not going to be using 30 megawatts, you shouldn’t (build your own data center),” said Tusha, the new Chief Technology Officer of Quality Technology Services(QTS). Tusha knows a little about building big. He was previously part of the data center team at Google, where he negotiated agreements for the company’s huge data center projects. Tusha has managed and developed more than 150 data centers representing more than 1.5 million square feet of space and 500 megawatts of critical power.

Here is the press release from QTS regarding Simon joining.

Atlanta, GA - May 18, 2010 - QTS (Quality Technology Services), one of the nation's largest and fastest-growing providers of data center facilities and managed services, today announced that it has appointed Simon Tusha as its Chief Technology Officer. In the newly created role, Tusha will be responsible for the strategic development of all QTS services and technology deployments within its three and a half million square feet of data centers. His prime focus at QTS will be on the design, development and construction of all data center projects. He is the third key executive to join QTS' ranks this year.

In his role at Google [NASDAQ:GOOG], Tusha identified an industry need for planning development and global data center strategy. He was the sole global negotiator for data center contracts and was a key developer of Google's data center location strategy

One thing that goes in Google's favor is when they built data centers they filled them up very quickly.

How many of your can fill up 30 megawatts of data center?

There is an answer that fits QTS business model.

The Power of Joint Ventures
Tusha proposed a novel solution: using joint ventures to spread out the cost and achieve more favorable economics. “You should find a partner and do it together,” he said. “A joint venture is a great opportunity for a bunch of companies to get together and build a data center.”

Tusha isn’t without an interest in the potential of this model. QTS recently bought a huge former semiconductor plant near Richmond, Virginia and plans to convert it into one of the world’s largest data center campuses. The property includes 210 acres of land and more than 1.3 million square feet of facilities from the former Qimonda memory chip manufacturing operation. Perhaps most importantly, the campus also has a power capacity of 100 megawatts, providing plenty of space and power to accommodate custom data center opportunities.

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Smart Grid Reality - growing pains hit startups, moving at the pace of Utilities

CNET News has a post on the Reality of Smart-Grid and how one company GridPoint has adapted its strategy.

Smart-grid companies feel growing pains

by Martin LaMonica

If you think utilities will swiftly adopt smart-grid technologies, consider the story of GridPoint.

Despite being only seven years old, the high-profile energy start-up has adjusted its strategy a few times and made a string of acquisitions. At first, it planned on selling home energy management systems and batteries to consumers, then shifted its focus to selling smart-grid equipment to utilities, such as software to manage home energy or charge electric cars.

Start-ups with a business model that move at the pace of Utilities.

Utilities typically negotiate with public utility commissions on how they will recoup the costs of capital investment, such as smart meters, batteries, or in-home energy displays for consumers. That investment cycle, coupled with utilities focus on reliability, means they don't have big incentives to move quickly, said Rob Day, an investor at Black Coral Capital.

Bad business model.  I don't think the VCs really thought through the problem of consumer adoption via Utility companies.

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