Facebook’s Topping-Out Ceremony at Prineville Data Center

I posted on a data center topping-out ceremony I attended and got a chance to write on topping-out beam.

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Facebook just posted their own pictures of their topping out ceremony on Nov 1.

Part of the ceremony is the tree.

Here is what I found regarding the tree tradition.

An interesting piece of trivia is the symbolism for the Christmas tree.

The custom of decorating the uppermost point of the structure with an evergreen tree is a tradition that predates the structural-steel industry in America by hundreds of years and has old Northern European roots. Although the topping out tree has ancient roots there is no consensus among modern ironworkers as to what exactly the tree symbolizes, or when and how it came to be used by the ironworkers. According to The Ironworker, the union's official publication, "for some the evergreen tree symbolizes that the job went up without a loss of life, while for others it's a good luck charm for the future occupants"(1984:11). Other accounts attribute the tree as signifying simply that "we [ironworkers] did it" (Kodish, 1989:2).

Little scholarship has been published on this custom. Most of what has been published has appeared in newspapers, popular magazines and engineering trade journals. One can get a feel for the age and scope of such tree rituals from James Frazer who discusses tree worship extensively in The Golden Bough. (Indeed, the title of the book itself is an allusion to tree worship.) For example, in Chapter Ten, "Relics of Tree-Worship in Modern Europe," Frazer reports that it was common practice in spring or early summer for the people to go into the woods and cut branches and fasten them to every house (1922:139). Frazer further remarks, "The intention of these customs is to bring home to the village, and to each house, the blessings which the tree-spirit has in its power to bestow" (1922: 139). The evergreen tree's ability to survive the harsh Northern European winter must have made it a powerful life-affirming symbol.

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Transactions/Watt go to zero, Paypal is latest victim of outage

Thinking about green in the data center can have people focusing on the their PUE and energy efficiency of their servers, but few are implementing transactions per watt dashboards.  It is rare to find someone who discusses data centers and the energy efficiency of their transactions.  The MPG of their data center.

Paypal CTO discusses their Oct 29 outage.

At around 08:07 am PT today, a network hardware failure in one of our data centers resulted in a service interruption for all PayPal users worldwide. Everyone in our organization was immediately engaged to identify the issue and get PayPal back up and running. We were not able to switch over to our back up systems as quickly as planned. We partially restored service by approximately 8:45 am PT and the issue was fully resolved by 9:24 am PT. A second service interruption started at around 11:30 am PT and was partially resolved at 11:55am with full recovery at 12:21pm.

When I read this description in reminds me of the Star Trek scene where Sulu can’t the Enterprise into Warp.

Hikaru Sulu: The fleet has cleared spacedock, Captain. All ships ready for warp.
Christopher Pike: Set a course for Vulcan.
Hikaru Sulu: Aye-Aye, Captain. Course laid in.
Christopher Pike: Maximum warp. Punch it.
Hikaru Sulu: [One by one, the rest of the star fleet jumps into warp drive, leaving the Enterprise behind. Sulu frowns at the console, puzzled]
Christopher Pike: Lieutenant, where is Helmsman McKenna?
Hikaru Sulu: He has lungworms, sir. He couldn't report to his post. I'm Hikaru Sulu.
Christopher Pike: And you are a pilot, right?
Hikaru Sulu: Very much so, sir.
Hikaru Sulu: [he trails off, hitting buttons]
Hikaru Sulu: Uh, I'm not sure what's wrong here.
Christopher Pike: Is the parking brake on?
Hikaru Sulu: Uh, no. I'll figure it out. I'm just...
Spock: Have you disengaged the external inertial dampener?
Hikaru Sulu: [Embarrassed. Without looking at anyone, he punches in the correct sequence] Ready for warp, sir.
Christopher Pike: Let's punch it.

From 8:07a to 8:45a there was no Warp drive for Paypal.  Dozens of people looking at displays.  Why are transactions not completing?  We have power.  Services are live.  Is the parking break on?

StorefrontBacktalk provides more details.

Two major technology glitches in a row knocked PayPal offline on Friday (Oct. 29), preventing the alternative payment giant from processing any E-tailer transactions for 80 minutes. First a network hardware failure shut down all PayPal payments. Then the backup plan failed when a handoff to a secondary datacenter didn’t go smoothly.

StorefrontBacktalk provides a timeline of outage, switch to backup data center, switch back to primary, repeat outage issue, then back up.  Then provides these words.

Like American Eagle, PayPal had a fallback plan. But it didn’t work the way it was supposed to. And though it had a technical plan (that didn’t work) for dealing with the outage, like Wal-Mart, PayPal didn’t have any plan at all for quickly notifying the people most affected (Wal-Mart’s store personnel, PayPal’s biggest E-Commerce partners).

The lesson about failed backup plans just keeps getting bigger. Yes, improbable failures can happen. When they do, failover plans can fail. And when that happens, you need a plan already in place to warn those affected in real time.

I predict over the next 5 years we will see an outage at scale that will cripple a company permanently.  We saw this last year with T-Mobile Sidekick outage, and imagine it on a bigger scale.

T-Mobile Sidekick Data Outage Turns Into Epic Customer Data Fail

By Laura Northrup on October 11, 2009 4:00 PM

This time last week, we thought of the T-Mobile Sidekick data outage as a mere inconvenient outage, but a temporary one. We grossly misunderstimated how badly T-Mobile and Danger/Microsoft could screw things up.

It turns out that their promise that service would be restored "soon" actually meant "never."

Want to avoid the risk.  Invest in better people and processes.  Technology is what you use, not the answer to the problem.

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The Green Data Center Battle, setting the standards

Many think the green data center topic is not important and have moved on to other issues, but consider this article from the Harvard Business Review.

Winning in the Green Frenzy

by Gregory Unruh and Richard Ettenson

Don’t let your competitors control what “sustainable” means in your industry.

Right now somebody, somewhere, is defining what sustainability means for your industry, business, and products. Almost everywhere you look—textiles, communications, agriculture, autos, high tech—green competition is shifting from a race to launch ecofriendly products to a battle over what constitutes a green product in the first place. The definition can vary from one industry, business, or product class to the next. But whatever your business, if you’re not engaged in the debate and in shaping the rules, you risk being assessed against sustainability standards you can’t meet. Worse, you may be left behind by a shrewd competitor that has strategically positioned itself as a certified paragon of the new green ideal.

HBR points to the coffee industry as an example of the battle.

Producing sustainability standards is a multiplayer melee we call the green frenzy, because it is like a feeding frenzy in the wild—a tooth-and-claw competition among a growing pack of stakeholders including environmental activists, think tanks, bloggers, industry associations, consultants, and your rivals, all clamoring to establish and impose their own green standards.

In the coffee industry, for example, more than a dozen standards currently compete, affecting everything from pesticide use to workers’ housing to bird friendliness. (Just one of these, the Rainforest Alliance sustainable agriculture certification for coffee production, has some 100 criteria.) Each of the various standards has a constituency working to define the benchmarks for “sustainable coffee.” Some are backed by nonprofits such as the Audubon Society and TransFair, others by companies such as Starbucks and Nestlé.

Imagine Greenpeace being one of the most vocal groups on what green data center standards should be.

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What's in Dell's move to Quincy, WA? Competing with IBM and HP?

Wenatchee World has the story on Dell coming to Quincy, WA for a data center.

Secret's out? Dell headed here

Blog: Everyday Business

    By Mike Irwin

    November 2, 2010

    Dell, the world's third-largest computer company, has purchased property in Quincy that could become the site of the Columbia Basin town's newest data center, the Seattle Daily Journal of Commerce reported this morning.
    Underway for months, the top-secret purchase — known as Project Roosevelt — would add the computer manufacturer to Quincy's list of tech industry standouts, such as Microsoft and Yahoo.

    DataCenterKnowledge has more details.

    Officials with the Port of Quincy have confirmed that the deal is related to Project Roosevelt, the code name for a data center that could include grow to 250,000 square feet over time. The initial specifications call for 7 megawatts of power, ramping up to 30 megawatts over time. The search also considered sites in Douglas County.

    Why is Dell building 7 MW with growth for 25 MW?  Perot systems is the competitor of HP/EDS and IBM services. Perot systems doesn't have the data center inventory that HP and IBM has.

    Converged infrastructure is a hot topic, and it is much easier to sell a converged infrastructure solution when you have the data center contract.  The Dell data center is most likely a cost effective solution for hosting, gives a low carbon data center alternative, and becomes a showcase for Dell/Perot.

    Dell announced today the acquisition of Cloud Solution SaaS company Boomi.

    Dell to Acquire Boomi; Adds Industry’s No. 1 Integration Cloud™ Solution to SaaS Capabilities

    Date : 11/2/2010

    Round Rock, Texas

    Dell today announced it has agreed to acquire Software-as-a-Service (SaaS) integration leader Boomi to help businesses reap the full value of cloud computing. Powered by its revolutionary AtomSphere technology, Boomi offers the industry’s only pure SaaS application integration platform that takes the cost and complexity out of integrating applications by allowing easy transfer of data between cloud-based and on-premise applications with no appliances, no software and no coding required.

     

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    Intel is a Mobile Chip company

    I was reading a Forbes blog entry on Intel and the Atom chip.

    Intel Should Be $26 But Not Because Of Atom Chips

    Nov. 1 2010 - 5:17 pm | 6,417 views | 0 recommendations | 0 comments

    posted by TREFIS TEAM

    Intel Asia-Pacific general manager Navin Sheno...

    Intel's Atom is a market share champ but doesn't do much for the stock price.

    Since their launch in 2008, Intel’s Atom microprocessors have dominated the global netbook market. In addition to netbooks, the Atom microprocessor is used in a variety of other places including smartphones, tablets, car infotainment systems, smart TVs, low power consuming servers, and energy management systems.

    Despite this, Atom’s rising market share will have minimal impact on Intel’s stock since these ultra low voltage microprocessors account for only around 2% of Intel’s stock price, based on our estimates. Intel’s Atom competes with AMD’s Athlon Neo, Qualcomm’s Snapdragon, andNvidia’s Tegra microprocessors. We currently have a Trefis price estimate of $26.50 for Intel’s stock, about 32% above the current market price of $20.

    So where is the value of Intel stock (Note earlier this year I sold all my Intel stock when it was at 24 and luckily bought back when the stock was at 4)?  Check out this graphic from Trefis.

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    If you combine Notebook processors with Mobile chipsets you get 53.5% of Intel’s value.

    Never thought of Intel as a mobile chipset company.  Energy efficiency is much of what Intel discusses even in its server chips.  Doing more with less energy is the future.

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