Google announces Dublin Green Data Center Project, uses proven perfected air-cooling technology

The media has been covering Google's New Dublin Green Data Center project.  A Google News search is here.  But I wanted to know the facts Google released, so below is the full press release.

Particular parts that I like and has the potential to set a new benchmark for PUE.  How low can Google's PUE go?

Once complete, the facility will rank amongst the most energy-efficient data centres in the world. Google will use advanced air-cooling technology that has been tested and perfected at Google’s existing rented datacenter facility in Dublin. This technology takes advantage of Ireland’s naturally cool climate and uses outside air to cool computers instead of costly and energy-hungry air-conditioning units.

Here are a few pictures from the Google Data Centre Summit 2011 where the existing Dublin Data Center is mentioned.

NewImage

Here is information about Google's existing Dublin deployment.

NewImage

NewImage

NewImage

NewImage

Most likely you have not seen this video as it only has 265 views.

The following is the complete local press announcement Google made on its new Dublin Data Center project.

Minister Bruton announces new €75m investment by Google in energy-efficient, air-cooled data centre in Dublin

New project to provide more than 200 jobs for local and national construction firms, and up to 30 full-time and contractor jobs once operational.

Dublin – Mr Richard Bruton, TD, Minister for Jobs, Enterprise and Innovation, today announced that Google has acquired 11 acres of land and an existing building on Dublin’s Profile Park and will soon begin construction work on a highly energy-efficient data centre.  A data centre is a specialised building full of computers that run online services such as the Google search engine, Gmail and Google Maps.

Once complete, the facility will rank amongst the most energy-efficient data centres in the world. Google will use advanced air-cooling technology that has been tested and perfected at Google’s existing rented datacenter facility in Dublin. This technology takes advantage of Ireland’s naturally cool climate and uses outside air to cool computers instead of costly and energy-hungry air-conditioning units.


Google will invest up to 75 million Euros in the acquisition, build and fit out of its new facility, and will provide work for over 200 people from local and national firms at the peak of the construction phase. The contractors have already been selected after taking part in a competitive bid process.


Once operational, the centre will employ up to 30 people in a variety of full-time and contractor roles, including computer technicians, electrical and mechanical engineers, and catering and security staff. The new data centre will be in addition to Google’s existing rented datacenter facility in Dublin, which will continue to operate. Google already employs over 2,000 people in Dublin, and last year also bought three major office buildings in central Dublin, including Dublin’s tallest commercial office building, Montevetro.


Minister Bruton said: “As I have said repeatedly, the global cloud computing industry offers Ireland a massive opportunity for jobs and economic growth. I am determined that government will act decisively to seize that opportunity, and that is why I have established a cross-government implementation group to ensure that prompt action occurs.”

He continued: “The decision by Google, one of the most important multinational companies in Ireland, to locate a state-of-the-art data centre in Dublin is an endorsement of our policies in this area, and a sign of what is possible if we continue our focus”.

“We’re very happy to continue investing in Ireland and to build out our presence here even further,” said John Herlihy, head of Google Ireland. “The new data centre will be one of the most energy-efficient in Google’s global fleet. This investment further strengthens our presence here, and I’d like to thank IDA Ireland for the assistance they gave us in selecting this site.”

Jeff Bezos shows a Data Center Image just like Steve Jobs did

Publishing data center pictures be on the web Is something that is forbidden.  Unless you are the CEO.

Jeff Bezos shows a picture of Amazon's Web Services data centers to support Amazon Silk.

NewImage

Is Jeff Bezos coping Steve Jobs when he discussed iCloud?  Check out my post on what Steve Jobs showed in his keynote.

"Full of stuff.  expensive stuff."  More laughs.  Who would ever call millions of dollars of IT equipment stuff?  You won't see Jobs calling an iPhone, iPod, or iPad stuff.  Do you think he is making fun of the other stuff he doesn't make?

image

image

image

OMG, can you imagine if Amazon let you rent DVDs?

There is huge amount of news on Amazon's Kindle release.  i have ordered mine.  It is hard to argue with $199 especially if you already are an Amazon Prime user.  Amazon is figuring out that Prime is its money making user base.  As ZDNet points out the Amazon Prime users are where the money is for Amazon.

2x to 5x: Spending levels of Amazon Prime subscribers over non-Prime subscribers.

Here is the Kindle Fire Commercial.

But, here is a good question to think about.  Given Netflix self-inflicted wounds of separating DVD Rental from streaming, what happens if Amazon Prime starts a DVD Rental business?  You can rent movies from Amazon through streaming.  Why couldn't Amazon have yellow envelopes to compete against Netflix's Red envelopes.  Sorry Qwikster's red envelopes.

NewImage

Amazon has distribution warehouses around the world.  Now you could say why waste the time to rent DVDs.  Streaming is the future.  If this was true why doesn't Amazon get out of the business of selling DVDs?  This is all about economics and business models.  Reinventing Retail!!!

Can Amazon Prime be in the same business as Qwiksterh (Netflix) DVD rental?  Yes.  Will they.  If the numbers make sense.  Why not?

NewImage

Amazon Silk Browser, technical explanation and where the Amazon Silk name came from

Watch this video to get an explanation of how Amazon Silk has been designed to leverage Amazon's Cloud.

And, where does the Silk name come from?

A thread of silk is an invisible yet incredibly strong connection between two different things.  In our case it is the connection between your kindle fire and Amazon Compute Cloud.

NewImage

Here is the consumer explanation of Silk.

Amazon Silk

What is Amazon Silk?

Amazon Silk is a new kind of web browser, built from the ground up to leverage the power and capabilities of the Amazon Web Services (AWS) cloud to fundamentally rethink the level of performance and functionality that a browser can provide.

Do people really need another browser?

Browser development has really accelerated in recent years, with new entrants emerging and big upgrades from legacy browsers.  If we only thought we could deliver “another” browser, we wouldn’t have bothered.  In the case of Amazon Silk, however, we are very excited about the potential for this “cloud-powered” browser to truly delight our customers.

How does “the cloud” make this browser faster?

With Amazon Silk, most of the heavy-lifting is shifted from the processor on your device to our powerful AWS servers.  Access to such lightning fast CPUs, expansive memory, and huge network connections allows the performance of Amazon Silk to transcend the capabilities of your local device.  Amazon Silk isn’t just about massive computing power, however.  Because much of the intelligence of the browser is in the cloud, a number of performance enhancements become possible, including squeezing the utmost throughput out of your “last mile” connection, smart caching both on your device and on our servers, and on-the-fly content optimizations.  In addition, Amazon Silk has the ability to learn about traffic patterns on individual sites over time, allowing it to begin fetching the next page that users may wish to visit.