Water impacts Industries Gap, Nestle, Kraft, think about Water in the Data Center

Microsoft recently announced transferring its water treatment plant to the City of Quincy.

Here is an article on how water is impacting other industries.

Water Woes Hit Gap, Kraft, Nestle, MillerCoors

Companies including Gap, Kraft and MillerCoors are all dealing with financial hits from water shortages and floods, according to news reports.

The Gap cut its profit forecast by 22 percent after the Texas drought killed much of the year’s cotton crop, Reuters said. Kraft, Sara Lee and Nestle have all announced plans to raise product prices after droughts and floods drove up commodity prices.

 

 

 

 

 

 

 

 

 

 

For you beer drinkers which I think there are a few in the data center crowd.  Water efficiency in an initiative in beer companies.

In the Guardian, MillerCoors head of corporate social responsibility Kim Marotta said the company has had to put “considerable funds” into water-related projects that don’t offer the kinds of returns on investment the company looks for, simply because the initiatives are  necessary to keep the business going. In one major investment, the company recently bought a new pasteurizer water reclaim system that it says will save up to 20 million gallons a year.

MillerCoors is also working with farmers to reform their irrigation practices. It has created a “showcase farm,” in collaboration with the Nature Conservancy and an Idaho farmer, and plans to invite all 500 of its suppliers there.

Although one of its parent companies, SABMiller, reported an eight percent improvement in water efficiency from 2008 to 2010, MillerCoors’ water-to-beer ratio has remained constant. The company has a goal of reducing the ratio by 15 percent to 3.5:1 by 2015.

At some point we are going to hear about water impacting a data center.  Quite a few years ago, T-Mobile's data center was flooded and they moved to Sabey data centers in Quincy.

Who is building Facebook's Sweden Data Center? DPR Construction

Chatting with data center executives we laugh how vendors will call for weeks after a data center project is announced.  For those of you looking up Facebook's data center construction staff like Dan Lee here presenting at Facebook's Open Compute Project in NYC.

NewImage

Don't keep your hopes to high.  DPR Construction has a press announcement that they are the construction company for Facebook's Sweden Data Center.

DPR Construction to Build Facebook's Sweden Data Center

Construction to Commence This Month on Social Networking Giant's First Data Center Outside the U.S.

 

 

REDWOOD CITY, CA, Oct 27, 2011 (MARKETWIRE via COMTEX) -- DPR Construction, one of the nation's top technical builders and a leading builder of data centers, has been awarded a $121 million contract from Facebook to construct a data center in Lulea, Sweden. The project will be constructed in a joint venture between NCC Construction Sweden and Fortis Construction in Portland. This is the first of three data centers planned for the area.

With construction commencing this month, the 300,000-square-foot project is scheduled for completion in December 2012. Facebook has imposed stringent energy-classification requirements, and the data center will be certified in accordance with LEED Gold-level certification.

Intersection of Mobile and Data Centers

I went to GigaOm's Mobilize conference to get an introduction to the Moblie ecosystem.  One of the people I was able to meet was GigaOm's Stacey Higginbotham.

Stacey Higginbotham

BIO:Stacey Higginbotham is happy when immersed in SEC filings, tech specs or poking through a data center. She has spent the last ten years covering technology and finance for publications such as The Deal, the Austin Business Journal, The Bond Buyer and Business Week, and works remotely from Austin, Texas.

 

 

 

 

And, Stacey just posted a post on the top 20 Mobile Operators WW.  If you want to think about the intersection of Mobile and Data Centers check out this post to see who are the biggest and will be expanding their data center capacities.

Meet the top 20 mobile operators

There are more than 5 billion mobile subscribers in the world, but the growth is coming from Asia and Latin America, according to data out on Thursday from Wireless Intelligence, the analyst arm of the GSM Association. The group reports that China Mobile has the highest number of subscribers with 616.8 million, followed by Vodafone and America Movil Group.