Tesla Data Logging vs. NYTimes Journalist, who will win?

I got a chance to ride in a Tesla a couple of years ago with a salesman at an OSIsoft event.  OSIsoft is about data monitoring to show real time performance, so it felt natural to discuss the data logging feature of the Tesla.  It's a great feature to get data on how the car is performing and how it is being driven.  And, this feature is creating an interesting PR battle between Tesla CEO Elon Musk and NYTimes reporter John Broder.

The Public Editor's Journal just posted its investigation.

Conflicting Assertions Over an Electric Car Test Drive

2:53 p.m. | Updated Let me get this out of the way up front: This blog post will not be the definitive word on the contentious subject of a Times article in Sunday’s Automobiles section. It’s just an early effort to put some claims and counterclaims out there, while I continue to look into it.

I will keep reporting on this, and, for now, am simply telling readers what I know so far.

Elon Musk put his post out yesterday and they have learned from the creative reporting from Top Gear to always turn on data logging when loaning their cars out to the media.

After a negative experience several years ago with Top Gear, a popular automotive show, where they pretended that our car ran out of energy and had to be pushed back to the garage, we always carefully data log media drives. While the vast majority of journalists are honest, some believe the facts shouldn’t get in the way of a salacious story. In the case ofTop Gear, they had literally written the script before they even received the car (we happened to find a copy of the script on a table while the car was being “tested”). Our car never even had a chance.

The logs show again that our Model S never had a chance with John Broder. In the case with Top Gear, their legal defense was that they never actually said it broke down, they just implied that it could and then filmed themselves pushing what viewers did not realize was a perfectly functional car. In Mr. Broder’s case, he simply did not accurately capture what happened and worked very hard to force our car to stop running.

The NYTimes is preparing a response.

I will be interviewing Mr. Broder later on Thursday. When I reached him earlier, he said that he and his editors were working on a point-by-point response to Mr. Musk’s blog that would appear on The Times’s Wheels blog.An earlier post on that blog made an initial response on the matter, but that predated Mr. Musk’s release of the logs. I’ll link to the new post when it’s available.

Mr. Musk has not returned my call, made at about noon on Thursday. I eventually intend to ask him to fully release and “open source” the driving logs, along with whatever other data might be necessary for better understanding and interpretation.

But, what data does the NYTimes have?  I am looking forward to see what the NYTimes come up with.  Does the NYTimes have a secret data logging feature on their journalists?  :-)

How advanced is your data center strategy? Learning from Modern Military Strategist John Boyd

The data center is more and more strategic to many businesses.  It is now common for outages to cost $10k-100k/min.  Many of the data center executives have military backgrounds and are used to defending their country.  Some data centers are built like fortresses with even armed guards inside the building.  Many times it is not the outsider that brings down a data center, but the insider who makes a mistake in operations and maintenance. These employees though are not the enemy.  The enemy that has attacked you is the outage itself.  When an outage occurs you can run through a playbook that lists the standard approved operating procedure which is fine if you have the time and the outage scenario was covered in your planning.  

What happens when the outage is something that you had not planned for.  You run the playbook, can't figure out how to address the outage, and now you are thinking crap.  What do we do now?  Outages can kill a company or business unit if data is destroyed or downtime is excessive.  Think of the T-mobile Sidekick outage.

The incident caused a public loss of confidence in the concept of cloud computing, which had been plagued by a series of outages and data losses in 2009.[7] 

Was the enemy the Microsoft employees who ran the services.  No.  The enemy is a collection of ideas of what was the right thing to do which eventually caused an outage.

A company statement said the mishap was due to "a confluence of errors from a server failure that hurt its main and backup databases supporting Sidekick users."[2] T-Mobile blamed Microsoft for the loss of data.[1]

Someone had the idea to insure the uptime of the Superbowl is to install a protection relay.

“The purpose of it was to provide a newer, more advanced type of protection for the Superdome,” Dennis Dawsey, an executive with Entergy Corp., told members of the City Council. Entergy is the parent company of Entergy New Orleans.

Entergy officials said the relay functioned with no problems during January’s Sugar Bowl and other earlier events. It has been removed and will be replaced.

4 years ago I read about John Boyd and his OODA Loop approach and posted on it.  I tried finding more details on what John Boyd presented.  His presentations are difficult to understand and unfortunately John Boyd did not write his ideas down well enough for others to understand.  Then I found a PhD thesis by a military student who did take the time to explain John Boyd's ideas.  You can find it here.  Warning this paper is for people who really want to understand modern military strategy.  The OODA loop concept has been transferred to business on the idea of the winners are those who can move faster and out think their opponent.

Who is John Boyd?

a tribute written two days

after Boyd’s death on 9 March 1997 which describes him as

a towering intellect who made unsurpassed contributions to the American art of war. Indeed,

he was one of the central architects in the reform of military thought which swept the

services, and in particular the Marine corps, in the 1980’s. From John Boyd we learned about

the competitive decision making on the battlefield-compressing time, using time as an ally.

Thousands of officers in all or services knew John Boyd by his work on what was to be

known as the Boyd Cycle or OODA loop. His writings and his lectures had a fundamental

impact on the curriculum of virtually every professional military education program in the

United States-and many abroad [..]he was the quintessential soldier-scholar - a man whose

jovial outgoing exterior belied the vastness of his knowledge and the power of his intellect1.

The problem the author, Frans Osinga was trying to address was the lack of explanation of how Boyd came to his conclusions.  What was his logic and assumptions?

There are a number of short papers35. Most if not all deal almost exclusively with the

OODA loop concept. Recently, two biographies have appeared. Robert Coram’s work

focuses in particular on Boyd’s life and less on Boyd’s strategic theory, although he does

provide a good synopsis of it. Boyd’s biographer Grant Hammond surpasses Coram in his

rendering of Boyd’s strategic theory but the book nevertheless falls short of offering a

comprehensive account of Boyd’s work. Instead it must be considered an authoritive and

very accessible description of Boyd’s ideas. Moreover, as it does not contain an integral

rendering of Boyd’s work, the educational experience contained within Boyd’s slides, his

unique use of words and the way he structures his arguments, does not receive the emphasis

it deserves. Finally, although touching upon Boyd’s wide array of sources underlying his

work, space restrictions prevented a proper discussion of the intellectual background of

Boyd’s work.

I am slowly digesting the PhD paper.  You can also buy the PhD paper in a book.

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This book aims to redress this state of affairs and re-examines John Boyd’s original contribution to strategic theory. By highlighting diverse sources that shaped Boyd’s thinking, and by offering a comprehensive overview of Boyd’s work, this volume demonstrates that the common interpretation of the meaning of Boyd’s OODA loop concept is incomplete. It also shows that Boyd’s work is much more comprehensive, richer and deeper than is generally thought. With his ideas featuring in the literature on Network Centric Warfare, a key element of the US and NATO’s so-called ‘military transformation’ programmes, as well as in the debate on Fourth Generation Warfare, Boyd continues to exert a strong influence on Western military thinking. Dr Osinga demonstrates how Boyd’s work can helps us to understand the new strategic threats in the post- 9/11 world, and establishes why John Boyd should be regarded as one of the most important (post)modern strategic theorists.

EMC's Innovation group builds thermal profile data center robot for $200

One of my readers, Vivek sent a link to a cool robot used in the data center to collect thermal profile data.  You could have permanent thermal sensors in your data center or have someone wander around to collect data or send a robot around.  Having the robot go around 24x7x365 a year seems like a good choice, and given it is built on iRobot you have a clean floor too. :-)

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This idea is to build a low cost platform to monitor environmental parameters in a data center. We initially  planned to take an arduino with DS18B20 temp sensors around & build a temperature map of the data center. But we need to take care of the indoor location information as well with this method. That looked tedious & error prone. It is a good thermal detector but not good to build a thermal map. So we brainstormed with our team and some one joked about putting it on a Roomba & driving it around. The idea looked frugal because either you can put hundreds of sensors in your data center or take few sensors & walk around. Both are different in technical perspective but the later approach which is very low cost & good enough for quick data center cooling fixes.

I had a chance to have an e-mail discussion with Vivek and one of questions I had is how he knows where the robot is in the data center.  The answer.  They know the start point, and they know the wheel movement which then creates a path of where the robot is.  But, if the robot is kicked, then the location is unknown.  
 
Seems like this is a good project for a summer intern to try at your data center.
 
Here is a video of the robot.

 

Rankings of Top Respected companies with big data center footprints

Harris Interactive has a poll on the top respected companies.  What I thought be interesting is out of these top rank companies where are the data centers in this midst.

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The following compares are some of the big players in data centers and it is interesting to think about how data centers play a role in their business.

Amazon.com #1

Apple #2

Google #4

Microsoft #15

Dell #26

IBM #28

HP #34

Verizon #36

AT&T #39

Facebook #42