CNET has a post on Bono saying Apple is like a religious cult.
As Adweek reports, Bono puts Apple's behavior down to it being "like a religious cult."
It might strike some as odd that a man who wanders around the world offering a fair degree of righteousness, bordering on sanctimoniousness, compares someone else to a religious cult.
Still, it's a criticism that's been tossed at Apple before. The notion that it looks upon itself as a belief system, rather than a corporate one, is not so hard to embrace.
In 2011, British neuroscientists declared that the brain of an Apple fanperson isn't dissimilar to that of a religious devotee.
In 2012, anthropologist Kirsten Bell described an Apple event as "littered with sacred symbols, especially the iconic Apple sign itself."
Instead of focusing on Apple, the use of smartphones looks like more of a religion.
The definitions of religion could be used to describe the use of technology.
: an organized system of beliefs, ceremonies, and rules used to worship a god or a group of gods
: an interest, a belief, or an activity that is very important to a person or group
Just like no one understands god, most people have no idea how their smartphone works and the back-end Cloud infrastructure. It just works. God-like. :-)
Sometimes it looks like people are in moments of worship, engaged with their smartphones.
Check this image out someone created of Steve Jobs.
