Green Email Solution, suppresses use of Paper in Compliance Scenarios

GoodMail has a certified email paper suppression solution.

CertifiedEmail Paper Suppression (CertifiedEmail PS) is the first application designed to provide legal proof that a specific email message was sent and received at the server-level email inbox. Built on the CertifiedEmail platform, CertifiedEmail PS enables a business to prove that a given message was sent and delivered on a specified day, to a specific recipient. A digital signature technology validates the exact contents of the message. This nonrepudiation capability provides a means for companies to meet regulatory compliance while doing so with electronic means instead of paper notifications, saving money while compressing the consumer notice period.

CertifiedEmail PS may meet regulatory compliance obligations, including Regulation Z, Sarbanes-Oxley and the Gramm-Leach-Bliley Act.

The product has the following green benefits.

  • Cut costs of paper processing & postal delivery of certain customer communications with regulatory compliance or other special needs
  • Paper based notices cost between $0.35 and $1.50 to process, vs. $0.03 for CertifiedEmail PS
  • Consumer notifications arrive faster, contracting the timeline for regulated consumer processes such as collections, service actions, etc.
  • Reduce waste.  1 ream of paper (500 sheets) costs $0.80, 5 lbs. of CO2 and 6% of a tree.  (Source:
  • I am going to spend more time thinking about this product and researching the issues.

    The company just got a new CEO hire, Peter Horan from InterActive Media who is going to address advertising scenarios.

    Media and Advertising Veteran Peter Horan Joins Goodmail as Chief Executive Officer

    New CEO Will Spearhead First Advertising Platform for the Inbox

    MOUNTAIN VIEW, Calif., May 19, 2008 - Goodmail Systems, creator of CertifiedEmail™, the industry’s standard for trusted email, today announced Peter Horan as its new chief executive officer.  With over two decades of media and advertising industry leadership, Horan comes to Goodmail from IAC Media and Advertising, where as CEO he oversaw more than $250 million in advertising and commerce revenue from Evite, Pronto, IAC Mobile and Ask Sponsored Listings.  He will bring to the company a level of unmatched experience and vision as Goodmail extends the CertifiedEmail platform for trusted consumer email to offer true “Email 2.0” advertising solutions for top brands and direct marketers.

    “CertifiedEmail is quickly becoming a best practice for top email marketers. Goodmail sent more than 1.6 billion CertifiedEmail messages in the month of April alone,” said Horan. “The ability to deliver safe and legitimate email messages to consumers not only provides immediate return for senders today, it creates a platform upon which exciting new inbox-based advertising products can be introduced. Most importantly, CertifiedEmail actually improves consumers’ trust in email right now and makes it easier for them to spot messages they want.”

    Horan has experience in both startups and large companies. He served as the CEO of (now part of Dun & Bradstreet), (now part of the New York Times) and (now part of Jupitermedia).  Previously he spent 10 years in publishing at International Data Group, serving as SVP and Publisher of Computerworld, and also worked for 15 years in senior account management roles at Ogilvy & Mather and BBDO.

    “Peter has a proven track record pioneering new advertising platforms and creating innovative ways of driving online consumer engagement,” said Daniel Dreymann, president and co-founder of Goodmail. “His leadership, ambition and creative instincts make him the perfect person to lead Goodmail’s management team and build out the capabilities of the CertifiedEmail platform.”   

    Horan will lead the introduction of Goodmail’s new advertising platform for the inbox, leveraging the company’s unique CertifiedEmail service, which has been adopted by seven of the nation’s top 10 email mailbox providers, and is in use by over 500 commercial brands and 200 government agencies and nonprofits.  He will work closely with Dreymann who had previously served as CEO.