Cebit’s Green IT 2009

GreenerComputing posts on Cebit’s Green IT efforts.

Green IT Takes Center Stage at CeBIT

By GreenerComputing Staff
Published March 3, 2009

HANOVER, DE -- Last year's CeBIT conference in Hanover had a noticeably green hue: Microsoft's CEO Steve Ballmer pushed energy efficiency in a keynote speech, the Climate Savers Computing Initiative launched a European-focused green IT program, Greenpeace released an environmentally oriented ranking of OEMs at the show, to name just a few events.

This year's gathering will likely leave all those announcements in the dust.

When the nearly 500,000 expected attendees arrive at the show this week, they'll find a greatly expanded area for CeBIT's Green IT World showcase arena.

The Green IT World will showcase five areas key to improving IT's environmental performance: data center and chip technologies, IT innovations, communications and mobile applications, and green IT strategies and consulting. A fifth area, centered on telepresence and videoconferencing, highlights IT's potential for reducing environmental costs of other areas of business operations.

About 20 organizations will be presenting and exhibiting in the green IT section of CeBit, including Fujitsu Siemens, Hitachi, IBM, Nokia Siemens, Sun Microsystems, Toshiba, and others.

Here is Cebit’s specific on Green IT.

Datacenter & Chip Technologies
The consistently growing demand by professional and private users for IT processing power results in a correlating increase in energy use. Only in the last few years have center operators realized the large potential for optimization - both through modern server architecture and cooling technologies, and also through virtualization and consolidation. In the focus area data center & chip technologies exhibitors have the ideal forum in which to present their solutions for planning, modernization and implementation of energy efficient data centers. Within this context, future appliances, potentials and visions of innovative chip technologies shall also be demonstrated.