Mike Manos Forecasts the Weather Change for the Data Center Industry

Mike Manos wrote his follow on post to explaining his exit from Microsoft to Digital Realty.

Forecast Cloudy with Continued Enterprise

May 5, 2009 by mmanos

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This post is a portion of my previous post that I broke into two.   It more clearly defines where I think the market is evolving to and why companies like Digital Trust Realty will be at the heart of the change in our industry.

It is a long post, are a few nuggets.

On Fogs, Mist, and the Clouds Ahead . . .

After living in Seattle for close to 10 years, you learn you become an expert in three things.  Clouds, rain, and more clouds.   Unlike the utilities of the past, this new Information Utility is going to be made up of lots of independent cloudlets full of services.  The Microsoft’s, Google’s and Amazon’s of the world will certainly play a large part of the common platforms used by everyone, but the applications, products, content, customer information, and key development components will continue to have a life in facilities and infrastructure owned or controlled by companies providing those services.    In addition, external factors are already beginning to have a huge influence on cloud infrastructure.  Despite the growing political trend of trans-nationalism where countries are giving up some of their sovereign rights to participate in more regionally-aware economics and like-minded political agendas, that same effect does not seem to be taking place in the area of taxation and regulation of cloud and information infrastructure.  Specifically as it relates to electronic or intellectual property entities that derive revenue from infrastructure housed in those particular countries or do so (drive revenue) off of online activity of citizens of those nations.

Mike’s bottom line is there will be a hybrid of data centers and cloud services.

The Continued and Increasing Importance of Enterprise Data Centers

This post has concentrated a lot on the future of cloud computing, so I will probably tick off a bunch of cloud-fan-folk with this next bit, but the need for the corporate data centers is not going away.  They may change in size, shape, efficiency, and the like, but there is a need to continue to maintain a home for those company jewels and to serve internal business communities.  The value of any company is the information and intellectual property developed, maintained, and driven by their employees.   Concepts like FOGs and MISTs and such still require ultimate homes or locations for that work to be terminated into or results sent to.  Additionally look at the suite of software each company may have in its facilities today supporting their business.  We are at least a decade or more away before those could be migrated to a distributed cloud based infrastructure.  Think about the migration costs of any particular application you have, then compound that with having the complexity of having your data stored in those cloud environments as well.  Are you then locked into a single cloud provider forever? It obviously requires cloud interoperability, which doesn’t exist today with exception of half-hearted non-binding efforts that don’t actually include any of the existing cloud providers.   If you believe as I do that the “cloud”  will actually be many little and large channelized solution cloudlets, you have to believe that the corporate data center is here to stay.  The mix of applications and products in your facilities may differ in the future, but you will still have them.  That’s not to say the facilities themselves will not have to evolve.  They will.  With changing requirements around energy efficiency and green reporting, along with the geo-political and other regulations coming through the pipeline, the enterprise data center will still be an area full of innovation as well. 

The cloud hybrid approach is one that aligns with Mike’s forecast.  Here are a few articles on AWS hybrid approach.

http://reddevnews.com/news/article.aspx?editorialsid=10815

http://www.ibm.com/developerworks/library/x-cloudpt1/ Explore cloud computing and the offerings from the major cloud platform vendors: Amazon, Google, Microsoft®, and SalesForce.com. In this first of a three-part series, take an example of a typical corporate application that uses a JMS queue, and examine what would be involved to hybridize part of this JMS infrastructure in the cloud.

http://www.ibm.com/developerworks/xml/library/x-cloudpt2/ This is Part 2 of a three-part series on connecting to the cloud. To determine the best solution for creating a hybrid cloud application, Part 1 examined some of the offerings from the major cloud platform vendors. In this article, Part 2 of the series, you will implement the hybrid cloud application, which combines local application components with cloud computing. The application makes use of a JMS queue locally as well as an SQS queue in the cloud, combining the two in a single hybrid application

http://perspectives.mvdirona.com/2009/03/04/WTIAScalingIntoTheCloudWithAmazonWebServices.aspx

http://aws.typepad.com/aws/2008/08/cloudbursting-.html

If Mike is correct more people will be looking as a choice to host cloud services at Digital Realty Trust or Amazon Web Service.