Ran into Richard Florida's creative class site. And his thought leadership reminded me of the Green Market which closely matches his definition of the Creative Class. Below is a video his company created for BMW which could have been created for a company who wants to be greener and reach the green market/creative class.

40 million Americans. 30% of the US work force with spread out across the US, but concentrated in creative centers.

People with a passion for creativity and innovation.

Affluent

Creative Class and BMW - core for sustainable ideas, real and useful solutions, doing the right thing vs. popular thing,