Google's Vic Gundotra goes on the offensive vs. Apple with a declaration of Steve Jobs as a Draconian Big Brother 1984 theme. eWeek and many others spread the news.
Gundotra met with Google's Android mobile operating system creator Andy Rubin, who told him that it was critical to create a free, open operating system that would enable innovation of the stack. Rubin also told him that if "Google did not act we faced a Draconian future, a future where one man, one company, one device, one carrier would be our only choice."
One of the rumors I heard was Google was tempted to spoof the infamous Mac 1984 commercial, but decided that was going too far.
Here are screen shots from Vic's declaration of a Draconian Future.
The video with the above reference is here.
Now, I find this all quite ironic, having worked for Apple during the Macintosh era, and working in Vic Gundotra's Microsoft organization as well. Vic is a marketing machine, practicing his speeches to the level of Steve Jobs.
How good is Vic getting? Vic gets mentioned in the a Newsweek article with Steve Jobs as part of the reason why the Newsweek author has got in line to drop his AT&T iPhone for a Verizon Droid phone.
Steve Jobs has created his own precious little walled garden. He's looking more and more like Howard Hughes, holed up in his penthouse, making sure he doesn't come in contact with any germs.
Now Google is saying, hey, nice garden, have fun sitting in it. By yourself.
As Google exec Vic Gundotra said when explaining why Google entered this market: "If we did not act, we faced a draconian future where one man, one company, one carrier would be our future."
As sick as I am of my iPhone's dropped calls, I'm even more sick of Apple treating us all like a bunch of idiots, stonewalling and bullying and feeding us ridiculous explanations for the shortcomings of its products—expecting us to believe, basically, that its flaws are not flaws, but strengths.
Just this morning, fed up with constant dropped calls on my iPhone, I called Verizon to ask about the HTC Incredible. They told me that phone is back-ordered, and I can expect to wait about 30 days to get one.
And the author even speaks of the wait being worth it. Which is part of Apple has done extremely well in building anticipation and expectation.
I'm not surprised. And frankly, I think it will be worth the wait.
Is this one of the tipping points for the media to switch from the iPhone to Android? If I know Vic I am sure he is taking the credit, telling the story inside and outside Google.
How long before Google as the Big Brother becomes a media theme?
Would 1984's Big Brother been less Draconian if they had made their tag line "Do no Evil?"
Free yourself by not being stuck on brands and advertising.
Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise .
Keep in mind advertising is driving many things, here is video to help you give perspective "The Making of 1984."
A more entertaining video is this behind the scenes of 1984 video.