Steve Jobs Keynote serious about data centers, compares Apple, Amazon, and Google

Steve Jobs gave his iCloud keynote http://events.apple.com.edgesuite.net/11piubpwiqubf06/event/

at minute 115:00 you can see Steve Jobs compare Apple, Amazon, and Google cost of music cloud services.

To make the point Apple is committed to iCloud he makes the point Apple is serious about data centers.  Steve discusses its 3rd data center in Maiden, NC at minute 116:00.

Steve says this data center is as eco friendly  as a data center can be with modern technology.

Steve is a great show man as usual and wows people showing the scale of the building.

and points to two dots on the roof that are actually people, getting laughs from the crowd.  When is the last time you heard someone laugh when they talk about the scale of their data center.

"Full of stuff.  expensive stuff."  More laughs.  Who would ever call millions of dollars of IT equipment stuff?  You won't see Jobs calling an iPhone, iPod, or iPad stuff.  Do you think he is making fun of the other stuff he doesn't make?

It's been over 20 years since I worked at WWDC as an Apple employee, and never would have thought Steve Jobs would be talking about data centers.  A lot has changed in 20 years.  Wow 20 years, and there are people I know that have been there the whole time.  This video was probably some of the first pictures they've seen of their mothership data center in Maiden, NC.

Comments

[Tom Raftery]

He wasn't very specific about just how energy efficient it is though, was he?

No figures for PUE, CUE or WUE.

No specifics on how it is cooled. Or why it is so efficient.

Gotta wonder why.

[Dave Ohara]

The facts like PUE, CUE, and WUE are not what Steve Jobs is interested, and given he is not selling data center space or equipment he doesn't need to discuss those details. He didn't even discuss the power or sq ft in the data center.

it will be interesting whether anyone pressures Apple to back up its statement that it is the most eco friendly data center.

For the religious Apple user, he just needs to convince them to spend $24.99 a year.

Apple didn't go cheap with their storage systems either.

[sustainable architects]

New technologies and practices were designed to handle the scale and the operational requirements of such large-scale operations. These practices eventually migrated toward the private data centers, and were adopted largely because of their practical results.

[plumbing]

Steve Jobs is really a legend. He is a great person who creates an atmosphere where people and technology can come closer.