One of the best presentations at SXSW Interactive was Geoloqi's Amber Case.
Cybernetic anthropologist Amber Case spoke to a full house at SXSW this week, in one of the more thought-provoking sessions that I attended. She started off by declaring, "Every time you use that mobile phone of yours, you have a symbiotic relationship with it: you are a cyborg." Perhaps one of the most interesting points that she made was that current mobility interfaces take way too much of our time.
News.com also reports on Amber's presentation.
How cutting edge geolocation can change everything
Amber's presentation was on Sunday afternoon which is when we were hosting a BBQ for a data center crowd, but luckily I had started interacting with Amber last year and visiting Geoloqi is on my list of 5 companies to touch base when I am next in Portland.
Geoloqi has a press release corresponding to Amber's keynote.
Why spend so much time thinking about location services? Because there is a huge opportunity to revolutionize industries when you think the way Amber presents. One of Amber's concepts in geofencing which could be viewed as a different way to do what an RFID solution would.
Part of what Amber and I had discussed is the opportunities to apply some of her concepts in enterprise scenarios. I missed out being in standing room only keynote of 3200 people, but sitting down in a conference room in Portland is much more useful.
BTW, I did find Amber Case when I was looking up last year who was presenting at SXSW. When I saw her company is in Portland, I reached out to one of my friends who pretty much knows all the start-ups there and asked for an introduction. Why wait to talk to a though leader when you can connect other ways. Conferences are useful, but it can hard to connect with the popular people.