Apple is famous for the "Think Different" ad.
And here is a video of Steve Jobs explaining the ideas of "Think Different"
It has been said that Think Different, should have been said "Think Differently" for correct grammar.
I have been spending a lot of time thinking differently about data centers. What are changes that are needed to promote innovation. Thanks to clients who have pushed for tough problems to be solved I've been able to start to see a different way.
Part of thinking differently is to think what aligns with a company's business model. The flaw in so much is to take a commodity approach and apply it to take any situation. Think of how many presentations you have seen that are selling you commodity approaches that apply to anyone.
What is innovative is figuring out how to solve problems that work for a company to give it an advantage over others.