Here is a video on Business Insider that explains the secret of these four.
“Scott Galloway, professor of marketing at NYU Stern and the author of “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” shows how some of the biggest successes in tech have also had major public failures. He explains why failure is an important aspect of success. Following is a transcript of the video.
Scott Galloway: So there’s a famous chart that shows, it says, what people think success is and it has a straight upward line and then what success really is and it’s a jagged, multi-art adventure. And that is accurate.
Scott Galloway, professor of marketing NYU Stern and the author of “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.””
What is kind of sad is Microsoft has many failures, but is not considered part of these 4. Why?