Tune out the so called official news to discuss what more people care about

I used to track the press releases from data center companies. Get contacts from their PR firms. Have pre briefing of the releases. But more and more I found what was the new news wasn't that interesting.

Huffington post has a on Rachel Maddow choosing to tune out President Trump's tweets and her ratings soared.

The question of how to cover Donald Trump has confounded many people working in the media industry since his election. There are so many areas of the president’s administration that warrant dissection that his near-daily onslaught of morning tweets started to prove something of a distraction from the potentially larger issues at hand.

So Rachel Maddow, host of MSNBC’s “The Rachel Maddow Show,” made a decision: tune them out.

“We developed sort of an informal, internal mantra … which is that we basically cover [the Trump administration] as if they are a silent movie,” Maddow told TheWrap earlier this month. “I stopped covering the Twitter feed and we started covering only what they do rather than what they say.”
— http://www.huffingtonpost.com/entry/rachel-maddow-stopped-covering-trumps-tweets-and-her-ratings-soared_us_58c6c5b3e4b0ed71826e4248?

I a going to start writing more, but not about the press releases.