Andrew Fanara, Energy Star Manager – What’s Next for the Data Center Industry? – Partner for Success

Andrew started off his presentation at the Google Efficiency Data Center Summit with an overview of the forces impacting the data center now. The complexity is growing at a rate faster than energy use.

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There are now multiple issues as the above graphic illustrates. This is occurring on a global basis.  Anywhere gov’ts realize data centers are a critical part of a countries functioning and its companies.

As I was listening to Andrew’s presentation, it was kind of scary to think if you are not as big as a Google, building many data centers and have the resources to build their own custom servers.  How do you build data centers addressing these issues?

What was kind of obvious once it was presented by Andrew was to have a data center development partner.

As an example, Andrew discussed how eBay has partnered with Skanska on data center development, to work as partners to change how data centers are developed, operated, and upgraded over its lifecycle.

Olivier Sanche, eBay’s Sr. Director Data Centers, provided this statement.

“We have a company vision of measuring and managing our carbon footprint that includes a hard look at the ways that information, facilities, and operations use energy and water resources. The partnership between eBay and Skanska has been instrumental in examining and executing on this.” 

As Andrew had only a brief slides, I was able to get more information from Skanska’s Sr. VP, Jakob Carnermark.  Slide5

Datacenters are complex and interconnected living systems. They unite the site, building and its systems with energy, water, technology and information. These centers are subject to an ever changing set of cost, availability, utilization, regulatory and environmental pressures. They interconnect to form a network of business crucial assets for almost every type of corporation.

Historically, buildings have been designed for a specific and fixed purpose. With the pace of change in business and in systems, this is no longer practical. Nowhere are the systems and business practices changing faster than in the datacenter world.

Embracing change as a constant requires a new approach to information systems, one that acknowledges information has both financial and energy costs and that visibility and incorporation of these costs into enterprise operations leads to more efficient and effective business practices.

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As datacenters become increasingly modular, just-in-time delivery of data center capacity becomes essential. The inventory and capital cost of technical space built for future needs can be reduced as the supply chain is optimized to react quickly. Modules can be built safer, faster, and with fewer resources.

To create and manage this process, information access, discovery, transparency and context are essential. This integrated approach and just-in-time processes maximize datacenter utilization while reducing capital investment. Integrated practices enable the center to always operate at its peak while being prepared to upscale or down scale as required.

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Urs Hoelzle, keynote Google Efficiency Data Center Event

Today I am at Google’s Efficiency Data Centers Summitt. There are 175 registered attendees.

 

Graphic Data Center

Urs Hoelzle kicked off the event discussing how Google has focused for many years on making its data centers efficient, thanking the efforts by many on the years of work to allow this event to occur.  I wrote about Google’s PUE disclosure was part of an uncloaking, and had the pleasure of meeting Urs in person before his keynote.

Today’s agenda besides industry presenters will include Google sharing some of its best practices for energy efficiency, new information on PUE, a video of the data center summit will be available Monday on Youtube.

As the day unfolds we can hope Google finds the event has the desired results so they will share more and more.

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Missed My Chance to Have a Green Discussion with Harrison Ford

I was in Portland yesterday working on Green Data Center Modeling, and stayed at the Nines hotel for a $99 special rate.

It turns out the Nines hotel is the location for The Living Future conf, May 6 – 9, 2009.

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The Unconference for Deep Green Professionals

The 3rd annual Living Future will convene the continent's deepest-green building professionals for two days of kinetic dialogue and unbridled imagination to catalyze revolutionary change.

And, they have a session on Living Building Mindmapping.

This session intends to share our learning experiences and the inspiration of working with Living Tools to make Living Buildings.

Also the hotel is nice enough that Harrison Ford was two tables over having a breakfast meeting.  Sitting about where these tables are. 

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I knew Harrison Ford was into green efforts, but I didn’t know how much until I went to another website.

Hundreds came out  Orange County’s Laguna Beach for The Sea Change Summer Party to raise money for environmental group Oceana, and to honor Harrison Ford’s consistent work for the environment. Ford sits on many boards for different environmental groups, he’s donated acreage in Wyoming for conservation, and his recent chest waxing to bring attention to deforestation is one of the most creative acts of advocacy I’ve scence in a long time.  A perfect choice for someone to honor…he deserves it!

If I had known all this, I would have approached Harrison for a green discussion. Which is a better plan than getting his autograph for my son who was excited to hear I saw “Indiana Jones” in the restaurant.

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AFCOM says CxO’s See the Costs and Greenhouse Gases from Data Centers

GreenerComputing reports on an AFCOM survey. But, what caught my eye was the paragraph at the end.

"They're saying the data center is important," she explained. "[It also means] the CEO now has to take accountability for what's going on in the data center to be compliant, and to go green."


What that means is that the c-suite is finally realizing that although the data center is critical to operations, it is also a major element of costs and greenhouse gas emissions. All of which points toward more efficient and greener data center technologies, notably virtualization and cloud computing.

Another interesting one is 50/50 split in budget changes.

"The interesting thing is that for the first time in history I see corporate America looking at data centers and recognizing that they can't do day-to-day business without them," Eckhaus said. The survey found that just under half of all data center managers have been asked to cut their budgets for 2009, while the remaining 50-plus percent have not -- in a time when all companies are feeling serious economic stresses, that is a remarkable number, Eckhaus said.

The interest in Green Data Centers keep on growing. :-)

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Google Efficient Data Centers Summit

Here is a cool event coming up.  I’ll be there, and it will be a good place to catch up with many people I’ve interviewed in the past.

I am sure Google is already at capacity, but their event will be available on YouTube.

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Please join Google and other members of the IT industry to discuss best practices for building and measuring data center efficiency.

Saving resources such as electricity and water is not just good for the environment, it makes good business sense too. Being "green" reduces operating costs and can keep our industry competitive; it is this economic advantage that makes efficiency truly sustainable. Join us to learn more about how Google builds and designs data centers, and to share your own opinions and ideas.

A video of the summit will be posted to YouTube shortly after the event.
  April 1, 2009

Google
Maxwell Tech Talk
1300 Crittenden Lane
Mountain View, CA 94043
View Map
9:00 amRegistration
9:30 amWelcome
Urs Hoelzle, Google
9:45 amStandards from The Green Grid
John Tuccillo, The Green Grid
10:30 amInsights Into Google's PUE
Jimmy Clidaras & Chris Malone, Google
11:15 amWhat's Next for the Data Center Industry
Andrew Fanara, EPA
12:00 pmLunch
1:00 pmBest Practices
James Hamilton, Amazon
1:45 pmGoogle Data Center Video Tour
Jimmy Clidaras & Chris Malone, Google
2:15 pmBest Practices Q&A
Luiz Barroso, Moderator, Google; Ken Brill, Uptime Institute;
James Hamilton, Amazon; Olivier Sanche, eBay
3:00 pmBreak
3:15 pmSustainable Data Centers & Water Management
Joe Kava, Google
4:00 pmWrap-Up
Luiz Barroso, Google
 
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