The Greenest Data Center Dynamics London Conference

I was fortunate to sit on a panel with Stephen Worn.  Stephen came to St Louis straight from London to present on the convergence of renewable energy and data centers.

Here is Missouri Senator Kit Bond with Stephen discussing Green/renewable energy data centers.

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DataCenterJournal reports on DCD London.

Color London Green

THURSDAY, 11 NOVEMBER 2010 05:52

WRITTEN BY RAKESH DOGRA

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For any entity or individual wanting to explore the realm of the green data center, London was a center of information.
DatacenterDynamics 2010 was held earlier this month at the Lancaster Hotel in London and featured experts like Derek Webster, head of data center development with Yahoo; Raimo Peres, vice president of Deutsche Bank; and many other luminaries. The conference considered areas like energy efficiency, cloud computing and virtualization, capacity planning, technologies like free cooling and UPS design innovation, and so on. One of the major focus areas was the Carbon Reduction Commitment. The U.K. government recently stated that it does not intend to reallocate the collections made from the carbon reduction tax. This issue was debated extensively at the DatacenterDynamics event.
The emphasis on green IT was apparent in many of the addresses given by various industry leaders. For example, George Adams, Engineering Director with SPIE Matthew Hall, spoke about Project Merlin, which produced a low PUE design. Two senior-level ABB executives discussed the Carbon Reduction Commitment.

Note this news on the Carbon Reduction Commitment tax.

About 81% of the respondents to a survey conducted by DatacenterDynamics stated that they were concerned about the ambiguity surrounding the Carbon Reduction Commitment tax. In the same survey, almost half the respondents also felt that this tax could drive data center investment out of the U.K.

I wish I could be at DCD London, but Stephen did come to St. Louis and we had a good catching up over awesome steaks and wine at Annie Gunn's.

Annie Gunn's is known for its' heartwarming, nurturing, robust dishes that encourages us through another gloomy St. Louis winter.
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Data Center Roundtable Summit, St Louis Nov 11, 2010 - Information Infrastructure of the 21st Century

Today I am in St Louis participating in a Data Center Roundtable Summit.  There are two panel discussions.

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• Moderator - Jim Grice, Spencer Fane
• Stephen Worn, CTO, DatacenterDynamics
• Mike Kearney, Manager of Economic Development , Ameren
• Don Imholz, EVP, CIO, Centene
• Johnnie Foster, Director, Washington University in St Louis –
CAIT
• James Thompson, Ph.D., Dean, College of Engineering -
University of Missouri
• Steve Wyatt, Ph.D., Vice Provost for Economic Development -
University of Missouri

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The Convergence of Information Technology and
Renewable Energy
• Moderator - Nancy Heimann, Enginuity
• Robert Clayton, Chairman, Missouri Public Service Commission
• Robert Reed, PhD, Research Associate Professor, College of
Engineering and Center for Sustainable Energy
• Dave Ohara, Green M3
• Errol Sandler, PhD., Associate Dean, Washington University

I'll blog observations of this event, not live blogging as I am sitting on a panel and I am starting to learn that there are too many people to meet and as fast as I can blog.  I can't blog in 30 seconds.

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Facebook dodges Holy Hand Grenade thrown by Greenpeace's Gary Cook at Data Center Energy Summit

I was going to live blog the SVLG Data Center Energy Summit on Oct 14, 2010, but after the first post I was sitting with some data center friends and we spent too much time discussing technical details during the Facebook and eBay presentation.

Holistic Approaches to Reducing Energy Use - Customer
Presented Case Studies
KC Mares, MegaWatt Consulting, DCES Co-Chair (moderator)
Dan Lee, Facebook
Veerendra Mular, Facebook
Rick Rehyner, eBay

Then I was in constant networking and didn't have time to blog.

One of the more entertaining moments is when Gary Cook from Greenpeace asked the last question in the Facebook session.  Who is Gary Cook?  Gary is the Greenpeace policy analyst who has been responding to Facebook's position on its data centers being coal powered.

Dear Barry:

Thanks for your response.

We appreciate your recognition that Facebook has a coal problem with its Oregon data center. However, where we disagree is your claim to be powerless to do anything about it as, like Greenpeace and others, Facebook simply has to buy whatever electricity is available. This is not the case for Greenpeace, and is certainly not the case for Facebook, who is an industrial scale consumer of electricity.

Gary got his chance to ask a question in the Facebook & eBay panel.

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The Facebook engineers are the three guys to the left.  eBay is to the right.  And, far right is moderator KC Mares.

Gary Cook had a well thought out question.

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The problem is instead of asking a simple quick question like "Facebook and eBay can you comment on your energy sources being coal powered."  Gary went into a long series of questions and issues directed at Facebook that I lost track of, and there was almost no way for Facebook to answer his question.

When I tell others about Greenpeace asking the question it reminds of the infamous Holy Hand Grenade of Antioch Monty Python skit.

KC Mares took the question, and allowed Facebook's engineers to dodge the environmental hand grenade.  I would expect eBay sighed in relief as they were not the intended target.

Later I was talking to another speaker at the conference and mentioned Gary Cook was there and they said "oh where is he?" which at first caught me be surprise.  Then,  I remembered I am at the event as press and not a data center builder, so what do I have to fear talking to Gary.

Attending data center events we learn to recognize a variety of people.  Some you stir towards, some you stir away.  I would expect most don't greet Gary with a look of "hey haven't seen you for a while, what are you up to"  "oh, same old thing looking to corner the Facebook guys and get them to go to 100% renewable energy."

I hope you are laughing. I am writing this.

The Data Center Energy Summit was a great event to connect with great people.  My apologies again for not being able to blog more during the event as I was too busy networking. and having some good laughs.

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Data Center Efficiency Summit 2010, Live Blogging

Today I am going to Live blog at the Data Center Efficiency Summit 2010 at least until I get pulled into too many other meetings.

KC Mares kicks off and discusses the low carbon data center.

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KC did a good job of describing where the data center industry is at and how energy efficiency and being greener fits in the future. Simple changes - changing temperature and humidity settings and changing containment.

Case Studies is part of the sharing and there is a long list.

Host sites for case studies:

  • AOL
  • Brocade
  • California Franchise Board
  • Oracle
  • eBay
  • Facebook
  • Kaiser Permanente
  • Microsoft
  • NetApp
  • Stanford University
  • Syracuse University
  • Verizon
  • Yahoo

Dave Stevens, CTO discusses the company, and the data center industry.

Brocade consolidated 5 data centers to 1.  Mike tells the story of running out of power, and why he stays in California. We create jobs that create more jobs.

Here is a slide on the storage growth.

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and Dave discusses the growth of data centers.

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Dave makes the point the following is unsustainable.

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and Future looks Virtual

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Here is what Brocade's data center was like.

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here is the new

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What is the energy efficiency?

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And the end results?

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One More Data Center Conference, 2010 Data Center Energy Efficiency Summit

In the past two weeks I have gone to Schneider Electric's media event, Data Center Dynamics Chicago, and AFCOM Data Center World in LV.  On Thurs, Oct 14 is SVLG 2010 Data Center Energy Efficiency Summit in San Jose is next.  Given my focus on Green Data Centers, the topic is right on the mark to cover.

2010 Data Center Energy Efficiency Summit

October 14, 2010 | Host: Brocade
View the Agenda Here
Registration is now open for the Silicon Valley Leadership Group's 2010 Data Efficiency Summit on Thursday, October 14.

Brocade Logo

The Data Center Summit is a partnership between the Silicon Valley Leadership Group, the California Energy Commission and the Lawrence Berkeley National Lab.

The Data Center Efficiency Summit is a one day forum that focuses on best practices and emerging technologies/applications that reduce data center costs and significantly increase efficiencies for both legacy and new construction.

I am sure I'll have much to discuss and meet many friends who focus on Green and energy efficiency.

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